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Major Projects on Marketing Management

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Projects on Human Resource Management

This section has many projects on Human Resource Management. This will help you to prepare your desired project on Human Resource Management stream.

Major Projects on Finance Management

This section has many projects on Finance Management. This will help you to prepare your desired project on Finance Management stream.

Major Projects on Operations Management

This section has many projects on Operations Management. This will help you to prepare your desired project on Operations Management stream.

Short Projects on Management

This section has many short projects on management. This will help you to prepare your desired short project on management stream.

eBooks on Management

This section has eBooks on management. This will help you to prepare yourself for preparation of projects and examinations.

A Study on Training and Development at Bharathi Associates

mba hr projectsEmployee training tries to improve skills, or add to the existing level of knowledge so that employee is better equipped to do his present job, or to prepare him for a higher position with increased responsibilities. However individual growth is not and ends in itself. Organizational growth need to be measured along with individual growth.

Training refers to the teaching/learning activities done for the primary purpose of helping members of an organization to acquire and apply the knowledge skills, abilities, and attitude needed by that organization to acquire and apply the same. Broadly speaking training is the act of increasing the knowledge and skill of an employee for doing a particular job.

Training and development play vital and important role in any given organization in the modern day. Considering it, my study on training and development in Bharthi Associates gives me a scope to know in detail about the different techniques and method adopted by Bharthi Associates to train their employees very effectively and efficiently.

The problem statement included various factors such as knowing the training and development facilities to the employees and also to know what best effort has been put in by the firm to improvise it so that it can be utilized effectively and efficiently by the employees in the organization.

Bharthi Associates being a firm with very little number like 500 should give more concentration on its employees with regard to train them. Some amount of concentration has been given to the training of employees, however the consistency needs to be maintained in order to make sure all the employees are well knowledge and are in a better position to carry on their work with much more effectiveness in case of any unexpected issues or obstacles.

India is the world second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. In this respect, the country is endowed with a large production base for a variety of raw materials covering food crops, commercial crops and fibers due to its varied agro-climatic conditions.

India is world‟s largest producer of cereals and milk; second largest producer of rice, wheat sugar, fruits, and vegetables; third in cotton; and seventh largest producer of fish. Also, India has the highest number of plants approved by the US Food and Drug Administration (FDA) outside the USA.

Processed food market is the most important segment of the food industry according for over 32 percent of the total food market. While India has on abundant supply of food, the food processing industry is still nascent: only two percent of fruit and vegetables; and 15 percent of milk are processed.

Despite this, the processed food industry ranks fifth in the country, representing 6.3 percent of GDP. It accounts for 13 percent of the country‟s exports and 6 percent of total industrial investment. The industry size is estimated at US $70 billion, including US $22 billion of value added products. This sector has been attracting FDI across different categories.

Foreign direct investment (FDI) in the country's food sector is poised to hit the US $-billion mark by 2010. In the last one year (2006) alone. FDI approvals in food processing have doubled. The cumulative FDI inflow in food processing has reached US $1.276 billion in March 2007, in which is 2.68 percent of total FDI inflows into the country.

Many major multi-national companies like Coca-Cola, Pepsi, Britannia, Danone, Nestle, Cadbury, Lever‟s Kelloggs, Heinz, International Best Food, Walls, Perfetti, Van Melle, etc have made their presence in India. At the same time many others are drawing their plans to enter or expand their presence in the country:


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A Study on Effectiveness of Recruitment Channels

mba hr projectsThe objective of the study is to develop a Recruitment channel, which will be utilized to ensure that GO GO International Pvt. Ltd is able to identify and prepare for filling key organizational positions with qualified candidates, in advance of actual need, and to assist in managing diversity and workforce planning. Another related objective is to have the right people available, at the right place, at the right time in order to ensure smooth ongoing operations. In other words, to develop effective recruitment process which would grow as well as retain talent and maintain leadership continuity· Develop and prepare a pool of talents to meet future business requirements.

Recruiting and retaining employees in the industry is a critical issue. Smart, ambitious, and highly motivated employees are difficult to keep. Attracting and retaining these people is a challenge. Qualified personnel have to be compensated well and require work that develops their skills and matches their personal interests. Since technical employees require challenging and rewarding work, a slightly different plan must be employed to successfully recruit and retain these workers. Some key factors that aid the recruiting of outstanding technical people are salary, benefits, the organization’s reputation, and rewarding work.

The purpose of recruiting is to ensure a sufficient pool of applicants from which the most qualified individual may be selected. Successful recruiting can minimize the employee turnover rate absenteeism, lower productivity.

Indian textile industry can be compared to a pyramid of ice floating in water. “Only one tenth of the pyramid is visible, in the form of large textile mills in the organized sector. The body of the textile pyramid consists of the decentralized power loom and handloom sectors, which account for the bulk of India’s production. The base of the pyramid is the downstream apparel and household textile sectors. The entire pyramid employs about fifteen million (as in 2007, it was estimated 20 million) workers-most of whom work in small firms in the decentralized sector”.

Indeed, the structure of the Indian textile industry is as varied and deep-rooted as is its reform, challenging and daunting Indian textile and clothing industry is the largest foreign exchange earner for the country, and employs over 20 million people, second only to agriculture. India cannot afford to let this industry grow sick. That would be nothing short of a human tragedy. Until the era of globalization liberalization was launched at the opening of the current decade, the domestic market was a protected turf, and a seller’s market.

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A Study on Stress Management at Syndicate Bank

mba hr projectsThe workplace is a challenging job assignment followed by moderate doses of competitive spirit, constructive conflict and a zeal to get ahead of others and a ways in which individual cope, or deal with stress at work is called stress management.

Employers should provide a stress-free work environment, recognize where stress is becoming a problem for staff, and take action to reduce stress. Stress in the workplace reduces productivity, increases management pressures, and makes people ill in many ways, evidence of which is still increasing. Workplace stress affects the performance of the brain, including functions of work performance; memory, concentration, and learning.

Stress at work also provides a serious risk of litigation for all employers and organizations, carrying significant liabilities for damages, bad publicity and loss of reputation. Dealing with stress-related claims also consumes vast amounts of management time. So, there are clearly strong economic and financial reasons for organisations to manage and reduce stress at work, aside from the obvious humanitarian and ethical considerations.

Any research requires a proper understanding of the problem. A well-defined problem is “half work done”. Statement of problem is the section were the reason for taking up a particular topic for research is justified. Many creative efforts fail because the problem is either unclear or it is focused in the wrong place. If people have different opinions of what the problem really is, they will constantly diverge and never be able to find closure on a suitable solution.

It is generally said that the word “BANK” has been originated in Italy. In the middle of 12th century there was a great financial crisis in Italy due to war. To meet the war expenses, the government of that period a forced subscribed loan on citizens of the country at the interest of 5% per annum such loans was known as “compare”, “Minto”. In Germany the word “Monte” was named as “Bank”.

It is also said that the word “Bank” has been derived from the word “Banco” which means a Banch. The Jews money lenders in Italy used to transact their business sitting on branches at different market places.

The word ‘Bank’ is used in the sense of a commercial bank. It is of Germanic origin though some person trace it origin to French word ‘Banqui’ and the Italian word ‘Banca’. It referred to a bench for keeping lending and exchanging of money lenders and money chargers. There was no such word as banking before 1640. All though the practice of safe keeping and saving flourished in the temple of Babylon as earlier as 2000 B.C. Chanakya in his Arthashastra written in about 300 B.C. mentioned about the existence of Merchant of Bankers who received deposits advanced loans and hundise.



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Effectiveness of Various Sales Promotional Activities of Arpita Bajaj

mba projects in marketingSales Promotion is a Powerful Marketing Tool. Marketing promotion helps marketers communicate information to potential customer about the products existence value and the benefits that can be accrued from it. It comprises one of the four elements of the marketing mix. Designing and effective marketing communication mix helps marketers to attract persuade, urge and remind customers of the company’s brand.

Consumers have `something' to look forward to and there is also an opportunity given to them to articulate their experiences associated with the brand. This is not to suggest that the typical sales promotion more for same price or `one free' with a purchase should never be done.

To insure an excellent promotion the marketer must create a strong connection between the consumers. The connection must relate to the brand identity, the consumer and the understanding that promotions can and still move more than sales volume.

Compared with that communication option available to marketers in the past, there are now a larger and greater diversity of communication options available. Thus, the design implementation and evaluation of the communication program in the current business scenario pose a significant challenge to marketers.

Sales promotion is a form of attracting the consumers by offering them various benefits in the form of incentives or by adding value to the products. Sales promotions are generally aimed at resellers and final consumers. The various kinds of sales Promotional tools include coupons, discounts, rebates, samples, etc. most often organizations spend more money on sales promotions than on advertising.

The study is aimed at making an analysis of Arpita Bajaj in order to find out which sales promotional activities are helping them to increase their sales. The main rationale behind an analysis is to gain realistic corporate knowledge and for the purpose of value addition.

Management thesis helps in every possible way to get knowledge about sales promotion activities and its impact on Arpita Bajaj. The Findings & Suggestions helps Arpita Bajaj improve their existing strategies and to overcome any obstacles so that it results in long term survival of an organization.

Thesis results provides the data to know how sales promotion activities are building awareness about the organization and its products on a regular basis and what needs to be expected from the customers in return. The study is fully fledged in all magnitude here and the same has been collected by using primary data with market survey and by using questionnaires.

By conducting this study I came to know about the impact and effect of sales promotional activities on Arpita Bajaj and different sales promotion strategy followed by Arpita Bajaj to increase customer and sales.

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A Study on Procedures of Handling Absenteeism

mba hr projectsIn the production process Human Resources plays a crucial role. This is because of its capacity to control and coordinate the other two resources namely material, money. The another unique feature of the man power is that it is the only live component. Hence the presence or the absence of work force makes a significant difference in the production process.

Another interesting point absenteeism is identified only where there is a demand for unskilled work which demands for physical efforts. Here it should be noted that in the developed countries industrial absenteeism is not that severe problem to say. It is because of the mechanization, automation of the operations while in the third world countries like India absenteeism is a serious issue always drags the attention of management.

Absenteeism is the failure of the employee to report for work when they are scheduled to work. A worker is considered as scheduled to work when the employer has work available for him and the worker is aware of it. Absenteeism is undesirable because of its cost and operating problems it causes. Due to absenteeism facilities may be under– utilized and productivity may drop because of reduced out-put. There also may be increased hike in costs for replacements, substandard productions, the need for more help from supervisors and increased inspection costs partial absenteeism in that employees report late to work.

Absenteeism in Indian Industry is not a new phenomenon. High absenteeism prevails among industrial labour mainly due to their rural orientation since then, a number of individual researchers have investigated the problem and have pointed out that absenteeism in our industry varies from 7 to 30 percent.

Hence, the researcher carried out a STUDY on projectskart.com to know the seventy of the issue the industry selected for the STUDY is Kalyani Global Engineering Private Limited, Mysore.

The organization is situated in Mysore city. The company gets technical know how for assembling brakes from Meritor HVS USA, one of the leading industries in auto component industry in the global market. This company belongs to Kalyani Group and head office is situated at Pune. The company has turnover of Rs.120 crores and is targeting to reach Rs.180 crores.

The development of any organization depends on the regularity of employees. The study is conducted to know the various levels and reasons for absence of employees in an organization. By looking it, one can adopt corrective measures to decrease irregularities in the organization, leads to organizational growth. Naturally organization has to look in to these aspects and need to find suitable remedial measures so that qualitative and quantitative progress can be achieved. In this present study employees absenteeism is analysed in depth.

Important characteristics of Indian workers are that, they are in the habit of abstaining from work compared to workers of other countries. The rate of absenteeism ranges from 4.3% to 44.8%. It also varies with the seasons in the year, the highest being during May, June of every year (48% May 1993).

The main reasons for absenteeism are sickness, accidents or maternity. These factors accounted for about 1.1% to 6.6%. Social and religious causes as high as 1.7% to 14.2%. Other causes like visiting villages for attending litigation, rest, and recreation account for 0.1% to 17.5% of total absenteeism. Absenteeism is directly effects on the progress of the country and as such the company’s are facing a downward trend due to recession and all that are involved in the process are to be looked in to. So I have selected this work at Kalyani Global Engineering Private Limited., Mysore to identify the level of absenteeism and to facilitate the company to move in this direction and find some progressive results.

Naturally organization has to look in to these aspects and need to find suitable remedial measures so that qualitative and quantitative progress can be achieved. In this present study employees absenteeism is analysed in depth.



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