Customer Relationship Management eBook

Customer Relationship Management (CRM) is to create a competitive advantage by being the  best  at  understanding,  communicating,  delivering,  and  developing  existing  customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword.

Popularized by the business press and marketed by the aggressive CRM vendors as a panacea for all the ills facing the firms and managers, it means different things to different people. CRM, for some, means one to one marketing while for other a call center. Some call database marketing as CRM. There are many others who refer to technology solutions as CRM.

Customer relationship management from Hemanth CRPatna

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Consumer behavior eBook for MBA

Consumer behavior is comparatively a new field of study which evolved just after the Second World War. The sellers market has disappeared and buyers market has come up. This led to paradigm shift of the manufacturer’s attention from product to consumer and specially focused on the consumer behavior.

The evaluation of marketing concept from mere selling concept to consumer oriented marketing has resulted in buyer behavior becoming an independent discipline. The growth of consumerism and consumer legislation emphasizes the importance that is given to the consumer. Consumer behavior is a study of how individuals make decision to spend thier available resources or consumption related aspects.

Consumer behaviour from Hemanth CRPatna

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Advertising and sales promotion eBook

Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomium topic in Indian society.

Promotion may be defined as "the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilities the scale of a good or service". Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinates with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy.

Advertising and sales_promotion from Hemanth CRPatna

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Accounting for managers eBook for MBA

Accounting  is  aptly  called  the  language  of  business.  This designation  is  applied  to  accounting  because  it  is  the method  of communicating  business  information.  The  basic  function  of  any language is to serve as a means of communication. Accounting duly serves this function. The task of learning a new language. But the acceleration of change in business organization has contributed to increasing the complexities in this language. Like other languages, it is undergoing continuous change in an attempt to discover better means of communications. To enable the accounting language to convey the same meaning to all people as far as practicable it should be made standard. To make it a standard language certain accounting principles, concepts and standards have been developed over a period of time. 

Accounting for managers from Hemanth CRPatna

 

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Compensation management eBook for MBA

Once a  right candidate  is placed on a right  job,  the person needs  to be duly compensated for the job he/she performs. In the pursuit of equal payment, there should be established a consistent and systematic relationship among base compensation rates for all the jobs within the organizations.   The process of such establishment is termed "job evaluation". 

Different jobs in an organization need to be valued to ascertain their relative worth so that jobs are compensated accordingly and an equitable wage and salary structure is designed in the organization. This is necessary for sustaining cordial relations within and between employees and employer. Hence, there is a need for appreciation of intricacies of the job evaluation in the modern organization. This lesson, as a first steps, dedicated to discuss the various fundamentals aspects of job evolution.

 

Compensation management from Hemanth CRPatna

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Business Environment and Law eBook

Business may  be  understood  as  the  organized  efforts  of  enterprise  to supply consumers with goods and services for a profit. Businesses vary in size, as measured by the number of employees or by sales volume. But, all businesses share the same purpose: to earn profits.

Modern business is dynamic. If there is any single word that can best describe today’s business, it is change. This change makes the companies spend substantially on Research and development (R & D) to survive in the market.

Mass production and mass marketing are the norms followed by business enterprises. The number of companies with an annual turnover of Rs.100 crore each was only three in 1969-70.The figure has gone up by hundreds these days. 

Business environment and_law from Hemanth CRPatna

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A Study on Budgetory Control of SHIMUL

Shimoga Milk Union Limited” is a cooperative sector undertaking, engaged in the processing of Milk & manufacturing the Milk products, it recently launched three new variants of Nandini Milk. The Shimoga milk union is located in the central part of Karnataka. The corporate office of the union is based at Machenalli, covering three districts of Shimoga, Davangere and Chitradurga.

The Budgetary Control is playing a vital role in the organization. The role of Budgetary Control is the essence of a business. The information is the blood and Budgetary Control is the heart. In the body the hart plays the role of supplying pure blood to all the elements of the body including the brain. The Budgetary Control plays exactly the same role in the organization. The system ensures that an appropriate data is collected from the various sources, processed and sent further to all the needy destinations.

Table of Contents:

Executive  Summary

Chapter – 1: INTRODUCTION
1.1 Statement of the Problem - 01
1.2 Objective of Study - 01
1.3 Scope of the Study - 02
1.4 Methodology - 02
1.5 Limitations of Study - 04

Chapter – 2: REVIEW OF LITERATURE - 05 - 28

Chapter – 3: INDUSTRY AND COMPANY  PROFILE - 29 - 50
Industry  Profile - 29 - 36
Company Profile - 37-40
Organization  Structure - 41
Achievements - 44-49
SWOT  Analysis - 50

Chapter – 4: DATA COLLECTION AND INTERPRETATION: 51 - 64

Chapter – 5: SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION - 65 – 67

BIBLIOGRAPHY - 68

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Project on Comparitive Study of Mutual Funds in India

The main purpose of doing this project was to know about mutual fund and its functioning. This helps to know in details about mutual fund industry right from its inception stage, growth and future prospects.
It also helps in understanding different schemes of mutual funds. Because my study depends upon prominent funds in India and their schemes like equity, income, balance as well as the returns associated with those schemes.
The project study was done to ascertain the asset allocation, entry load, exit load, associated with the mutual funds. Ultimately this would help in understanding the benefits of mutual funds to investors. 

Table of Contents

INTRODUCTION OF MUTUAL FUND - 1 - 24
WORKING OF MUTUAL FUND - 25 - 32
MUTUAL FUND IN INDIA - 33 - 36
RELIANCE MUTUAL FUND vs. UTI MUTUAL FUND - 37 - 59
MUTUAL FUND vs. OTHER INVESTMENT - 60 - 66
FUTURE PROSPECT OF MUTUAL FUNDS IN INDIA - 67
MUTUAL FUNDS JARGON - 68
CONCLUSION - 69
BIBLIOGRAPHY - 70

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Study on Absenteeism of Workers in Nutrine

Chocolate food products made from coca beans consumed as candy and used many beverages and as flavoring products.   Rich in carbohydrate it is an excellent source of quick energy and also contains minute amount of the stimulating alkaloids Bromine and caffeine.

Chocolate manufacturing started in the American Colonies in 1765 at Dorchester, using Coca beans brought in by New England Sea Capitals from their voyage to the west Indies James baker financed the first mill, which was operated in an Irish immigrant, Hohn Hanan water, power was used for grinding the beans.

 

 

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Study on Employee Job Satisfaction at Liberty Garments

As the business increases day by day to global standards, garment industry also takes its boom in the world trade. Though there are certain limitations and drawbacks in the business scenario, it is still trying to achieve a memorable growth in the world trade.

 

From ancient days onwards, garments play an important role in each and every ones life. Now the fashion technology is growing not only in towns and cities, but also in small villages. People are now very much interested to wear new fashion garments. Media also playing an important role in evaluating the garment industry all over the world. 

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Study on HR Policies of Maruthi Udyog Limited

Maruti was incorporated in 1981 as a Government company. They started production in December 1983 with collaboration from Suzuki of Japan. Initially Suzuki had 26% equity which has since increased to 40%.

Table of Contents: (66 Pages)

CHAPTER: 1-Introduction
Automobile industry
Company Profile
S.W.O.T. Analysis
Competitors Information

CHAPTER: 2- Research Methodology
Research Objectives
Research design
Data Sources
Questionnaire Design/ Formulation
Sample Design
Limitations of the research

CHAPTER: 3- Conceptual Discussion

CHAPTER: 4- Data analysis and Interpretation

CHAPTER: 5- Conclusions/ Findings

CHAPTER: 6- Recommendations

CHAPTER: 7- Annexure

CHAPTER: 8- Bibliography/ References

 

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Importance of Effective Brand Building and Segmentation with Respect of ICICI Credit Cards

Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and   articles  without defining the market that’s segments are to be identified.

Table of Contents (56 Pages)

1. CERTIFICATE
2. ABBREVIATIONS
3. SUMMARY OF THE STUDY
4. OBJECTIVES AND LIMITATIONS
5. INTRODUCTION
6. REVIEW OF LITERATURE
7. COMPANY PROFILE
8. HISTORY OF CREDIT CARDS                                           
9. CREDIT CARD FEATURES                                                   
10. SEGMENTATION OF CREDIT CARDS
11. DATA ANALYSIS
12. FINDINGS
13. CONCLUSIONS
14. BIBLIOGRAPHY

 

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Dissertation on car market and buying behavior a study of consumer perception

The  automobile   industry   today   is   the  most   lucrative   industry.  Due   to   the   increase   in disposable income in both rural and urban sector and easy finance being provided by all the  financial  institutes,  the  passenger  car  sales  have  increased  at  the  rate  of 38%  PA in  June  2005-06  over   the  corresponding  period   in   the  previous  year.

Table of Content (75 Pages)

1. Executive Summary………………………………………06

2. Introduction………………………………………………..08

3. Overview of the Auto segment…………………………14

4. Review of Literature………………………………………20

5. Objective of the study……………………………………29

6. Scope of the study………………………………………..30

7. Research methodology………………………………….32

8. Limitation of the study…………………………………..39

9. Car’s Profile………………………………………………..40

10. Finding and Analysis…………………………………….51

11. Cross Tabulation………………………………………….68

12. Conclusion…………………………………………………71

13. Scope of the Study……………………………………….74

14. Annexure …………………………………………………...75 

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Channel Development at Max New York Life

Indian  insurance  industry  is  emerging  rapidly after year  2000. To  survive  in  this highly competitive scenario, managers are being pressured to improve quality, recruit  quality  and   skilled  people  and  eliminate   inefficiency.   The  collective efforts of the employer, managers and other relative people assume relevance in this context.

TABLE OF CONTENTS (67 Pages):
Acknowledgement
Preface
Table of Contents

List of Abbreviations
SECTION A: INTRODUCTION
A.1 ABOUT INSURANCE INDUSTRY
A.2 ABOUT MAX  NEW YORK LIFE
A.3 ABOUT PROJECT

SECTION B: CHANNEL DEVELOPMENT STRATEGIES
B.1 ELIGIBILITY MODEL
B.2 DEVELOPMENT STRATEGIES
B.3 SCRIPTS AND OBJECTION HANDLING

SECTION C: CHANNEL DEVELOPMENT PROCESS
C.1 NAME GATHERING IN-P200
C.2 SHORTLISTING
C.3 APPROACHING
C.4 INITIAL SCREENING
C.5 NAT
C.6 CAREER SEMINAR
C.7 CAREER INTERVIEW
C.8 FCS
C.9 CONTRACT

SECTION D: STATUS REPORT
D.1 ACTIVITIY CHART

SECTION E: CONCLUSION
E.1 EXPERIENCE
E.2 SUMMARY
E.3 RECOMMENDATION
E.4 BIBLIOGRAPHY

 

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Marketing Research Report on Tapal

Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in South Asia. The demand for tea in Pakistan is very high. With such a high consumer base, the  competition is also very intense.

Table of Contents:

Acknowledgement    3

Mission Statement    4

Vision Statement    4

Objectives    4

Introduction    5

Business Scope    6

External Analysis    7

Product Position In Their Life Cycle    8

Product Life Cycle Stages    9

Competitor’s   Analysis    9

Swot Analysis    10

Business Portfolio    12

Market Segmentation By Product    13

Market Positioning    14

Pricing strategy    14

Distribution strategy    15

Promotional strategy    18

Buble tea   20

Executive Summary    21

Macro Environment  24

Marketing Strategy and Objectives  27

Demand Forecasting  27

Target Marketing  28

BCG Matrix  34

SWOT Analysis  36

4P’s  40

Competitors’s Analysis   42

Porter’s Analysis  43

   

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