Thus, I have selected this topic due to increasing importance of telecommunication and the greater competition that exists among the different companies.
This report on Bharti Airtel is done to find out certain objective regarding the strategic approach adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analysed using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc.
The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market.
This report on Airtel does not only give description about the company but also talks about the various marketing strategies adopted by the company.
SWOT analysis of Airtel helps to find out the weak points of the company and in finding out the ways to overcome that problem.
Similarly with the help of Ansoff matrix the different strategic options available to the company under the different market condition can be found. And also to find the answer as to why company is looking for overseas market like Nigeria and Seychelles.
Contents:
Chapter-I
Acknowledgment
Executive Summary
Introduction
Methodology
Limitations
Chapter-II
Objective
Airtel Enterprise Service
Airtel Growth Strategy
Promotional Strategy
Marketing Strategy
Relationship Management
Celebrity Endorsement Strategy
Competition and Challenges ahead for Airtel
Revenue Market share
SWOT Analysis
BCG Matrix
Ansoff Matrix
Industry Structure Porter’s Model
5 Force Mode
Chapter-III
Article (Bharti Airtel / Manchester United Agreement)
Chapter-IV
Company Profile
Chapter-V
Primary Data
Chapter-VI
Case Study
Chapter-VII
Findings
Recommendations
Conclusion
Bibliography
