Marketing Management eBook for MBA

Production and marketing of goods and services are the essence of economic life in any
society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders – the owners, the customers and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service. There are four basic kinds of utility - form, time, place and ownership utility. Form utility is created when the firm converts raw materials and component inputs finished good and services. 


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