The Cadbury’s India’s number one chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market Intec UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in 60 countries and a trade in staggering 120.
This project is a sincere effort to look for the market potential in chocolate and confectionery industry. A descriptive research procedure had been applied to come to the conclusions of the project. A detailed questionnaire had been prepared and the responses of the concerned people had been collected for the analysis. The project later concluded in recommending the market potential of the chocolate and confectioneries.
TABLE OF CONTENTS
INTRODUCTION
EXECUTIVE SUMMARY
OBJECTIVE OF RESEARCH
RESEARCH METHODOLOGY
ANALYSIS & OBSERVATION
DATA ANALYSIS AND FINDINGS
CONCLUSION
RECOMMENDATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
