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A Comparative Study On ‘ULIP’ Polices Offered ICICI In Comparison To HDFC Customer Satisfaction

mba finance projectsRisk and uncertainty are incidental to life. Man may meet an ultimately death. He may suffer from accident, destruction of property, fire, sea perils, floods, earthquakes and other natural calamities. Whenever there is uncertainty, there is a risk as well as insecurity. It is to provide against risk and insecurity that insurance.

Came into being. Insurance does not avert or eliminate loss arising from uncertain events; it only spreads the loss over a large number of people who insure themselves against that risk, the main principle underlying insurance is pooling the risks. It is thus a co-operative device to spread the loss caused by a risk over a large number of persons who are also exposed to the same risk and insure themselves against the risk.

Elements of Insurance

a)  Contract of Insurance
A contact of insurance is a contract by which a person in consideration of a sum of money    undertakes to make good the loss of another against a specified risk.
b) Insurer and Insured.
The person undertaking the risk is called the insurer, assurer or underwriter and the person whose loss is to be made good is called insured or assured.
c) Policy
The instrument in which the contract of insurance is generally embodied is called policy. The policy is not a contract; it is the evidence of contract.
d) Premium
e) Subject Matter of Insurance
The thing or property insured is called Subject Ma The consideration for which the insurer undertakes to indemnify the assured against the risk is called premium.
f) Perils Insured Against
That which is insured is the loss arising from uncertain events or causalities.

Contents:

Chapter -1: Introduction
1. Elements Of Insurance
2. Types Of Insurance
3. Advantages Of Insurance
4. Disadvantages  

Chapter -2: Industry Profile
1. Insurance Sector In India
2. Different Players In Life Insurance Industry
3. Private Insurers Share Over Two Years
4. Structure Of An Insurance Company

Chapter -3: Company Profile          
1. HDFC
2. Old Mutual
3. Products
4. HDFC Bank
5. ICICI Prudential
6. Products

Chapter-4: Management
1. Objectives
2. Methodology
3. Method Of Data Collection
4. Data Analysis

Chapter -5: Data Analysis & Interpretation
1. Table: Presentation Of Data
2. Graphical Representation Of Data
3. Interpretations

Chapter -6: Summary
1. Findings
2. Suggestions
3. Conclusion

A Dissertation on Mutual Fund And Investor's Behaviour

mba finance projects
Mutual fund is a pool of money collected from investors and is invested according to certain investment options. A mutual fund is a trust that pools the saving of a no. of investors who share a common financial goal. A mutual fund is created when investors put their money together. It is, therefore, a pool of investor’s fund. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the no. of units owned by them.

The most important characteristics of a fund are that the contributors and the beneficiaries of the fund are the same class of people namely the investors. The term mutual fund means the investors contribute to the pool and also benefit from the pool. The pool of funds held mutually by investors is the mutual fund.

A mutual fund business is to invest the funds thus collected according to the wishes of the investors who created the pool. Usually the investors appoint professional investment managers create a product and offer it for investment to the investors. This project represents a share in the pool and pre status investment objectives.

Thus, a mutual fund is the most suitable investment for a common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at relatively low cost.

Contents:
Chapter1. Introduction
1. Introduction of Mutual Fund
2. Objective of Study
3. Scope
4. Methodology
5. Limitations

Chapter2. Mutual Fund Industry
1. History of Mutual Fund
2. Regulatory Framework
3. Legal Structure
4. Classification
5. Types

Chapter3. Performance Measures
1. Investment Plans
2. Different features of various funds
3. Net Asset Value
4. Performance measures of Mutual Funds

Chapter4. Investor’s point of view
1. Stages of Life Cycle
2. Classification of Life cycle

Chapter5. Analysis
1. Analysis of Questionnaire
2. Suggestions
3. Conclusion

Appendices
Annexure

A Project Report on Working Capital Management of ARSS infrastructure ltd

mba finance projects
Introduction
“More business fails for lack of cash than for want of profit”. Efficient management of working capital is one of the pre-conditions for the success of an enterprise. Efficient management of working capital means management of various components of working capital in such a way that an adequate amount of working capital is maintained for smooth running of a firm and for fulfillment of twin objectives of liquidity and profitability. While inadequate amount of working capital impairs the firm’s liquidity. Holding of excess working capital results in the reduction of the profitability. But the proper estimation of working capital actually required, is a difficult task for the management because the amount of working capital varies across firms over the periods depending upon the nature of business, production cycle, credit policy, availability of raw material, etc.
Thus efficient management of working capital is an important indicator of sound health of an organization which requires reduction of unnecessary blocking of capital in order to bring down the cost of financing.

Working capital management
Working capital management is concerned with the problems arise in attempting to manage the current assets, the current liabilities and the inter relationship that exist between them. The term current assets refers to those assets which in ordinary course of business can be, or, will be, turned in to cash within one year without undergoing a diminution in value and without disrupting the operation of the firm. The major current assets are cash, marketable securities, account receivable and inventory. Current liabilities ware those liabilities which intended at their inception to be paid in ordinary course of business, within a year, out of the current assets or earnings of the concern. The basic current liabilities are account payable, bill payable, bank over-draft, and outstanding expenses.
The goal of working capital management is to manage the firm s current assets and current liabilities in such way that the satisfactory level of working capital is mentioned. The current assets should be large enough to cover its current liabilities in order to ensure a reasonable margin of the safety.
Definition:-
According to Guttmann & Dougall- Excess of current assets over current liabilities.
According to Park & Gladson-  The excess of current assets of a business (i.e. cash, accounts receivables, inventories) over current items owned to employees and others (such as salaries &
 Wages payable, accounts payable, taxes owned to government).
Need of working capital management
The need for working capital gross or current assets cannot be over emphasized. As already observed, the objective of financial decision making is to maximize the shareholders wealth. To achieve this, it is necessary to generate sufficient profits can be earned will naturally depend upon the magnitude of the sales among other things but sales cannot convert into cash. There is a need for working capital in the form of current assets to deal with the problem arising out of lack of immediate realization of cash against goods sold. Therefore sufficient working capital is necessary to sustain sales activity. Technically this is refers to operating or cash cycle. If the company has certain amount of cash, it will be required for purchasing the raw material may be available on credit basis. Then the company has to spend some amount for labor and factory overhead to convert the raw material in work in progress, and ultimately finished goods. These finished goods convert in to sales on credit basis in the form of sundry debtors. Sundry debtors are converting into cash after expiry of credit period. Thus some amount of cash is blocked in raw materials, WIP, finished goods, and sundry debtors and day to day cash requirements. However some part of current assets may be financed by the current liabilities also. The amount required to be invested in this current assets is always higher than the funds available from current liabilities. This is the precise reason why the needs for working capital arise.

Contents:

1. WORKING CAPITAL MANAGEMENT
Introduction
Need of working capital
Gross W.C and Net W.C
Types of working capital
Determinants of W.C    

2. Research Methodology
Introduction
Types of Research methodology
Objective of the study
Scope and limitation of the study            

3. WORKING CAPITAL SIZE AND ANALYSIS
Working capital level
Working capital trend analysis
Current assets analysis
Current liability analysis
Changes of working capital
Operating cycle
Working capital leverage             

4. Working Capital Ratio analysis
Introduction                  
Role of ratio analysis       
Limitations of ratio analysis 
Classifications of ratios    
Efficiency ratio             
Liquidity ratio                    

5. Working Capital components
Receivables management
Inventory management
Cash management         

6. Working Capital Finance and Estimation
Introduction.                         
Sources of working capital finance.   
Working capital loan and interest.    
Estimation of working capital.                    

7. Conclusions and recommendations
Conclusion
Recommendations         
8. Appendices
Bibliography
Balance sheets

Customer Relationship Management and Importance of Relationship Marketing In the Banking Sector

mba projects in marketing“Competition and globalisation of banking services are forcing banks to be productive and profitable. To retain High Net Worth individuals, banks should focus strongly on relationship management with customers. Innovative Customer Relationship Management (CRM) strategies and cutting edge software can help, to a great extent, in achieving the desired results. To provide customised services, banks are opening Personalised Boutiques which provide all the required financial needs of a customer”.

The entire service industry is now metamorphosed to become customer- specific. 

In this context, the management of customer relationship in financial services industry demands special focus. Gone are the days when customers at a bank did not mind the long serpentine queues and waited patiently for their turn with a token in their hand. In today’s Internet era, no one has the leisure to wait. In this context, online banking is assuming a great significance. Today, banking is more customer-centric, unlike the yester when it was transaction-centric. Banks are increasingly focusing on the premise that customers choose on the service provider who differentiates through quick and efficient service.       

However, there is more to Customer Relationship Management (CRM) than just managing customers and analysing their behaviours. Banks are well aware that their success is predominantly dependent on the CRM strategies adopted by them. Service providers have recognised that good CRM bonds customers with the organisation for a longer term, resulting in increased revenues.

With customers’ expectations becoming even more competitive, banks are coming up with a wide array of novel products and services every day. The challenge is for the banks to work towards ensuring that customers prefer their products and services over that of competing brands. The key to develop and nurture a close relationship with customers is by appreciating their needs and preferences and catering to their requirements. Leveraging on IT, to appropriately analyse and understand the needs of existing customers better, to ensure customer satisfaction, and exploring the possibility of cross-selling products to gain a competitive advantage are the other issues drawing attention and interest.

Contents:
EXECUTIVE SUMMARY
INTRODUCTION
1.1- BANKING ON CRM
1.2- DEFINE CRM
1.3- STUDY OF BANKING SECTOR
2. BANKING
2.1- WHAT IS BANKING
2.2- KNOW YOUR CUSTOMER (KYC)  
3. RELATIONSHIP MARKETING IN BANKS
3.1- CRM IN BANKING
3.2- WHAT DOES BANK NEED
3.3- HOW CRM HELP BANKS
3.4- CRM IN BUSINESS TRANSFORMATION
3.5- CRM IMPLEMENTATION IN INDIAN BANKS
4. SOCIAL CONCERNS
4.1-CONSUMER EXCLUSION & SOCIAL RES IN MARKETING DECISIONS.
4.2- FIELD RESEARCH OBJECTIVES
4.3- METHODOLOGY
4.4- DEMOGRAPHICS OF SAMPLE
4.5- DATA ANALYSIS
4.6- FINDINGS
5. CRITICAL ISSUES AND TERMS
6. SWOT ANALYSIS OF RETAIL BANKS
7. RELATIONSHIP BANKING IN TROUBLEDTIMES
8. CRM IN FINANCIAL SERVICES SECTOR
8.1 DEFINING CRM
8.2 EVOLUTION OF CRM & CHALLENGES OF PERSONALIZED E-SUPPORT
8.3 CUSTOMER SUPPORT
9. FINANCIAL &BANKING TECHNOLOGY
10. WHAT CUSTOMERS WANT TEN MYTHS ABOUT THE CUSTOMERS WHAT CUSTOMERS WANT CUSTOMERS DIRECTIVES
11. BENEFITS OF IMPLEMENTING CRM WARNING & PITFALLS PRINCIPLES OF SERVICES IN BANKING SUGGESTIONS
12. CONCLUSION

13. REFERENCES

Project Report on Opening Savings Accounts by Meeting Customers

mba projects in marketing
At HDFC Bank, I was assigned with the topic as “Opening Savings Accounts by Meeting Customers” for my project work. I joined the company as a Sales Executive. The selection of the topic was to know how the company generates business through them.
Sales Executives are those sources of a company who have their own relations and personal contacts among common public that they use to generate business through. Company has certain criteria to recruit these Sales Executives. The steps are as follows.
·         He should be at least 12th passed.
  • He should have good personal contacts.
  • He should have convincing power.
  • He should be above 18th year old.
Once the through all these steps of recruitment, he becomes the Sales Executive of the company and reserve the right to sale the various products to any prospect client also he is paid the commission a certain percentage. There are some reward and tour package also.
1.2   REASON FOR SELECTION OF THIS TOPIC:      
The financial sector is one of the booming and increasing sectors in India. The Sales Executives are one of the most powerful, efficient and effective channel through which the company sales its various types of financial products. It is really difficult to convince customers and sell a single product but since these executives have their own personal contacts which make the entire task easier to sell a product. Whereas in my entire project work I found my interest in working in a team, dealing with customers and finally convincing them to open an account with the bank.           
1.3   IMPORTANCE TO THE COMPANY:
The ultimate purpose of giving me this topic was to know about the customer’s perceptions about the different products of the bank, how these products can attract them and how the company can generate maximum profit by convincing them through sales executives.
1.4 LEARNING FROM THE STUDY:
·         The process of recruitment for Sales Executives of HDFC Bank.
·         Different products and services provided by the bank.
·          Customers’ perception about the different products.
·         The brand image of the bank.
·         What are the problems faced by these sales executives daily basis.
·         How to communicate with the customers.
·         Different techniques of dealing with the customers.
·         How to convince and convert a customer into a real customer. 

Market Research on Financial Consultant for HDFC Standard Life

mba projects in marketing
At HDFC Standard Life Insurance, I was assigned with the topic as “Market Research on Financial Consultant” for my project work. The selection of the topic was in order to take know how do these companies generates business through them.
Financial Consultants are those sources of a company who have their own relations and personal contacts among common public that they use to generate business through. Company has certain criteria to recruit these Financial Consultants. The steps are as follows.
·         He should be at least 12th passed.
·         He should complete IRDA training.        
·         He should clear the IRDA exam.
·         He should through successfully the exam and training.
Some other criteria:
  • He should have good personal contacts.
  • He should have convincing power.
  • He should be above 18th year old.
Once he through all these steps of recruitment, he becomes the legal Financial Consultant of the company and reserve the right to sale the policy to any prospect client also he is paid the commission a certain percentage. There are some reward and tour package also.

1.2   REASON FOR SELECTION OF THIS TOPIC:      
The financial sector is one of the booming and increasing leaps and bounce, some of the experts say only 20% of Indian population is insured which means 80% Indian are not insured and therefore having a bright prospect of progress of this sector where I too would like to build my career and be a part of success story.
The Financial consultants are another channel through which the company sales its policy. It is really difficult to convince and sale a single policy but since these consultants have their contacts which they can sale a single policy. Whereas I found my interest in dealing, interacting and handling a team, because all this most of time park you in some critical zone which becomes challenge for you and your responsibility becomes to solve the critical situation or problems.                

1.3   IMPORTANCE TO THE COMPANY:

After interacting with company’s marketing head I got to know that they have many Financial Consultants but not getting the policies up to the expectations level of the company. Company is really interested in knowing if there is any mistake or lacking somewhere in process of recruiting and or the criteria they have fixed for the recruitment. The ultimate purpose of giving me this topic was to revise its recruitment policy/process.   

A Dissertation on Retail Outlet Preference of Customers at Monday to Sunday Store

mba projects in marketing
The Indian retailing industry was traditionally dominated by small kirana stores. However with globalization, organized retailing has become the buzz word in India. Though organized retailing occupies a minuscule share of the retail industry, it is characterized by intense competition and multi channel delivery systems.

The research that forms the basis of this dissertation was carried out at Monday to Sunday, a hypermarket based in Bangalore. The core business of Monday to Sunday is retailing.

The main objective of this project is to understand the retail outlet preference of at Monday to Sunday store. It also helps to understand the reasons why customers visit a particular store. The research also involves analyzing the data to determine the most preferred store among customers and the significance of each stores, reason as in why customers prefer a particular store. It also helps to improve services and products in line with that of competitors.

The research sought to make a comparative analysis of different retail stores in Bangalore, and made appropriate recommendations for an effective brand preference by customers.

The areas where Monday to Sunday has an edge over its competitors have been identified based on the analysis done on the responses to the questionnaire.

Appropriate recommendations have been made to help Monday to Sunday improve further in various areas.


 

A Project report on Just In Time

management projectsThis report provides an analysis and evaluation of the Just-In-Time system, the advantages and disadvantages of the system and how it would benefit AG & Z. The Just-In-Time (JIT) system is a process where goods are ordered as required, as opposed to the currently used batch processing system where goods are made in bulk and stored in warehouses until sold.  

The Just-In-Time system was initially developed to not only cut down the amount of waste produced by other systems, which was seen as incurring unnecessary costs rather than adding value to the company, but to also meet customer demands with minimum delays.   It has been found that when implemented correctly the JIT system can benefit the company in numerous ways.

For example, it has been shown to reduce the amount of inventory stored in warehouses as goods are sold direct to the customer as ordered.   It has also been shown to speed up production lead times, eliminate and/or minimise the amount of quality control and reduce the amount of faulty stock returned.   As well as benefiting companies in reducing transportation costs, as goods are sent from the factory to the customer rather then via a warehouse first.   Another advantage is, the JIT system allows the company to keep up to date with customer demands and new technologies as the goods are made to order so the newest technology available is used.  

This is extremely important when dealing with goods that have a high turn over such as computers, because the goods would be produced as needed. It has also been proven to eliminate waste on any goods manufactured which have become obsolete due to technological advances.   While there are some disadvantages to the JIT system, such as stock outs and possible communication break downs, (explained in detail in the report), the advantages far out weight the disadvantages.

Contents:
  • INTRODUCTION
  • JUST IN TIME SYSTEM
  • JUST IN TIME PRACTICES
  • GENERAL MOTORS
  • KEY ELEMENTS OF JIT
  • 5 STEPS IN THE INTRODUCTORY
  • JIT IMPLEMENTATION
  • WHAT’S YOUR EXCUSE FOR NOT
  • TOYOTA PRODUCTION SYSTEM
  • CONCLUSION
  • BIBLIOGRAPHY
  •  
 



Synopsis of Project Report on Working Capital Management

management projectsWorking capital is the capital required for maintenance of day-to-day business operations. The present day competitive market environment calls for an efficient management of working capital. The reason for this is attributed to the fact that an ineffective working capital management may force the firm to stop its business operations, may even lead to bankruptcy.

Hence the goal of working capital management is not just concerned with the management of current assets & current liabilities but also in maintaining a satisfactory level of working capital.

Holding of current assets in substantial amount strengthens the liquidity position & reduces the riskiness but only at the expense of profitability. Therefore achieving risk-return trade off is significant in holding of current assets. While cash outflows are predictable it runs contrary in case of cash inflows. Sales program of any business concern does not bring back cash immediately. There is a time lag that exists between sale of goods & sales realization. The capital requirement during this time lag is maintained by working capital in the form of current assets. The whole process of this conversion is explained by the operating cycle concept.

This study gives in detail the working capital management practices in BHEL. Management of each current assets, namely inventory management, cash management, accounts receivable management is studied permanent to BHEL. Similarly management of accounts payable is studied to understand the managing of current liabilities. A part from this concept of operating cycle is studied.
The research methodology adopted for this study is mainly from secondary sources of data which include annual reports of BHEL, & website of the company. The use of primary sources is limited to interviews with few of the employees in finance department.

The study of working capital management has shown that BHEL has a strong working capital position. The company is also enjoying reasonable profits. BHEL has corporate tie up with maximum leading Banks in India for providing short and medium term finance to the company. For financial requirement of projects outside India, BHEL has arranged forex funds. BHEL sales position is also very good. Its excellent performance is attributed to reduced cost of product The overall position of BHEL is good & the same is expected by continuum of existing management policies, checking exchange rate risk, competing with domestic and global players in terms of quality & quantity.

Analysis of Mutual Funds and Role of Asset Management Company at Kotak Mahindra Asset Management Company LTD

mba finance projectsThe Project was carried out for study and analysing the investment in mutual funds to special reference of KOTAK ASSET MANAGEMENT COMPANY. It was done to know the satisfaction level of the customer of the bank.
In this Project report I have made an analysis that what is the Investment Pattern, What is theProspect and How Mutual funds have emerged a better Investment option in India Recent Yearsgiving the Investor Higher returns, Liquidity, Safety against Traditional Investment avenues likeBank-FD, Post office Saving, Investment in Volatile Stock Market Etc.

With the Growth of The Indian economy Due to various economic Factors Including Industrialization, Growth of Infrastructure and service industries, increased Foreign direct investment and foreign Institutional Investment, the Indian Companies have grown to become Global business Giant.
So, the Market Capitalization of the Indian companies has grown which has resulting in a building of a strong capital market. People are also now more willing to invest and are ready totake risk. All this Development has proved to be a good atmosphere for mutual fund investment in India.
Now a day’s Investment is saving has assumed great importance. Mutual fund offers a Wide array of Schemes to suit the Customers Different Investment Objective as per their Financial Position, Risk Taking Capabilities, Age Etc.




A Study on the Performance of Mutual Fund Schemes in the Frame Work of Risk and Return

mba finance projectsFinancial market’s main function is to facilitate transfer of funds from surplus sectors to deficit sectors. A financial market consists of investor or buyers, sellers, dealers and does not refer to physical location. Indian financial system consists of two markets, viz. money and capital market. The core of money market is the inter-bank call money market. It has two components - organised and unorganised.

Capital market provides the framework in which savings and investments take place. On one hand it enables companies to raise resources from the investing community and on the other, it facilitate households to invest their savings in industrial or commercial activities. The capital market consists of primary and secondary segments.

In primary market it deals with the issue of new instruments by the corporate sector such as equity shares, preference shares, and debentures. The secondary market or stock exchanges where existing Securities are traded. Capital market plays a major role in Indian financial system.
So, Equities & mutual fund is the part of capital market.

Mutual fund industry in India began with setting up of Unit Trust of India (UTI) in 1964 by the government of India. Now a day mutual fund is playing very important role in the industry. Investors will get the benefit of return, capital appreciation, tax benefits and safety to there investment and companies will get the capital for there growth.  Recently they have also started Systematic Investment Plan(SIP) with the help of this even small investors (minimum of Rs. 100)can start investing, by this even students can also invest in this fund. So, we came to know how this mutual fund works.

The saving of an individual are spread through different means of investment one of them is mutual fund which is a growing investment now a days because of diversified risk and lack of time to look after their money.


CONTENTS
EXECUTIVE SUMMARY
INTRODUCTION
Part A: About the Industry
Part B: About the Subject
RESEARCH DESIGN
Statement of the Problem
Objective of the Study
Sample design
Need for study
Scope of study
Research design
Operational definition of the concepts
Tools and techniques for data collection
Limitations of the Study
Overview of Chapter scheme
COMPANY PROFILE
Introduction
Objectives, vision, culture and  values
Strategy
Product profile
Competitors
DATA ANALDDATA ANALYSIS AND INTERPRETATION
SUMMARY OF FINDINGS, CONCLUSIONS, SUGGESTIONS AND RECOMMENDATIONS

BIBLIOGRAPHY

 

A Study on Recruitment of Advisors and Sales of Financial Products Through Them and Collection of Desirable Premium

mba projects in marketingThe liberalization of the Indian insurance sector has been the subject of much heated debate for some years. The policy makers where in the catch 22 situation wherein for one they wanted competition, development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector. At the other end the policy makers had the fears that the insurance premia, which are substantial, would seep out of the country; and wanted to have a cautious approach of opening for foreign participation in the sector.
As one of the rare occurrences the entire debate was put on the back burner and the IRDA saw the day of the light thanks to the maturing polity emerging consensus among factions of different political parties. Though some changes and some restrictive clauses as regards to the foreign participation were included the IRDA has opened the doors for the private entry into insurance.
Whether the insurer is old or new, private or public, expanding the market will present multitude of challenges and opportunities. But the key issues, possible trends, opportunities and challenges that insurance sector will have still remains under the realms of the possibilities and speculation. What is the likely impact of opening up India’s insurance sector?
The large scale of operations, public sector bureaucracies and cumbersome procedures hampers nationalized insurers. Therefore, potential private entrants expect to score in the areas of customer service, speed and flexibility. They point out that their entry will mean better products and choice for the consumer. The critics counter that the benefit will be slim, because new players will concentrate on affluent, urban customers as foreign banks did until recently. This seems to be a logical strategy. Start-up costs-such as those of setting up a conventional distribution network-are large and high-end niches offer better returns. However, the middle-market segment too has great potential. Since insurance is a volumes game. Therefore, private insurers would be best served by a middle-market approach, targeting customer segments that are currently untapped.

Contents:
EXECUTIVE SUMMARY
INTRODUCTION TO THE INDUSTRY
INTRODUCTION TO THE COMPANY
RECRUITMENT OF ADVISORS
SALES AND DISCRIPTION OF THE FINANCIAL PRODUCT
RECOMMENDATIONS
CHALLENGES IN LIFE INSURANCE SECTOR
BIBLIOGRAPHY

 

A Study on Performance Evaluation of ICICI and SBI Using Fundamental and Technical Analysis

mba finance projectsWith the economy surging, things are getting better in the Banking Industry. There are plenty of changes occurs daily.
According to Reserve bank of India’s banking review of 2004 – 2005 there was a notable pick up in demand from industry for investments and a surge in exports. Evidently, the industry’s focus now is on scaling up both domestically and in markets abroad, widening the product and services port folio, and better using technology to make banking more accessible and efficient.
Most of researcher’s conclusion is, Whether or not the sectors actually opens up in 2009, banks should use that as an opportunity to get their growth strategies in place. Not Just through organic growth, but growth through mergers and acquisition.

What India need is not a large number of small banks, but a small number of large banks.
As the RBI’s deputy Governor, V.Leeladhar, said at Indian Banking Associations Jan 31 Seminar on “Indian Banks and the Global change” there is growing realization that the ability to cope with possible downside risks would depend among others on the soundness of the financial system and the strength of Individual participation”.India is still cagey about foreign investments in banks. Though a dramatic changes sweeping through the industry for some years now in the rise of India’s Public sector bank and private sector still it should fuel its grow to open up eyes towards open market.In this scenario, While we look at the sensex breach the 10,000 level for the first time it was yet another sign the India as a market for global liquidity had arrived. When,  We start co-relating the Gross Domestic product (GDP) growth of emerging markets are supposed to reflect the health of the economy where India emerges as a key player, India is arguably the best placed amongst the entire emerging market lot.
Form the Investors point of view earning growth, price-earning multiplies and of course the performance of the economy matters.

Contents:
Introduction
Company Profile
Product Profile
The Industry Growth
Background
Management
Shareholding & Liquidity
Key area of Operation
Strategy & New Developments
ICICI Profile
Chapter – 2
Scope of the study
Objective of the study
Period of the study
Limitation of the study
Methodology
Fundamental analysis
Economical  analysis
Industrial analysis
Banking Industrial analysis
Monitory Policy
CRR
Liquidity  Management
Indian Financial Sector SWOT analysis
Budget 2007 -2008 overview
Secure Banking
Key Ratio
Interpretation (SBI)
Interpretation (ICICI)
Chapter – 3
Technical analysis
ICICI Bank Outlook
SBIN Outlook
Finding
Suggestion

 

A Study on Mutual Fund Companies in India with Special Reference to Reliance Mutual Fund and UTI Mutual Fund

mba finance projectsA mutual fund is a scheme in which several people invest their money for a common financial cause. The collected money invests in the capital market and the money, which they earned, is divided based on the number of units, which they hold.
The mutual fund industry started in India in a small way with the UTI Act creating what was effectively a small savings division within the RBI. Over a period of 25 years this grew fairly successfully and gave investors a good return, and therefore in 1989, as the next logical step, public sector banks and financial institutions were allowed to float mutual funds and their success emboldened the government to allow the private sector to foray into this area.
The advantages of mutual fund are professional management, diversification, economies of scale, simplicity, and liquidity.
The disadvantages of mutual fund are high costs, over-diversification, possible tax consequences, and the inability of management to guarantee a superior return.
The biggest problems with mutual funds are their costs and fees it include Purchase fee, Redemption fee, Exchange fee, Management fee, Account fee & Transaction Costs. There are some loads which add to the cost of mutual fund. Load is a type of commission depending on the type of funds.
Mutual funds are easy to buy and sell. You can either buy them directly from the fund company or through a third party. Before investing in any funds one should consider some factor like objective, risk, Fund Manager’s and scheme track record, Cost factor etc.

There are many, many types of mutual funds. You can classify funds based Structure (open-ended & close-ended), Nature (equity, debt, balanced), Investment objective (growth, income, money market) etc.
A code of conduct and registration structure for mutual fund intermediaries, which were subsequently mandated by SEBI. In addition, this year AMFI was involved in a number of developments and enhancements to the regulatory framework.
The most important trend in the mutual fund industry is the aggressive expansion of the foreign owned mutual fund companies and the decline of the companies floated by nationalized banks and smaller private sector players.
Reliance Mutual Fund, UTI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund and Birla Sun Life Mutual Fund are the top five mutual fund company in India.
Reliance mutual funding is considered to be most reliable mutual funds in India. People want to invest in this institution because they know that this institution will never dissatisfy them at any cost. You should always keep this into your mind that if particular mutual funding scheme is on larger scale then next time, you might not get the same results so being a careful investor you should take your major step diligently otherwise you will be unable to obtain the high returns.

Contents:
COMPANY PROFILE
INTRODUCTION OF MUTUAL FUND
WORKING OF MUTUAL FUND
MUTUAL FUND IN INDIA
RELIANCE MUTUAL FUND vs. UTI MUTUAL FUND
MUTUAL FUND vs. OTHER INVESTMENT
FUTURE PROSPECT OF MUTUAL FUNDS IN INDIA
MUTUAL FUND JARGON
RESEARCH METHODOLOGY
FINDINGS AND SUGGESTION
CONCLUSION
QUESTIONNAIRE
BIBLIOGRAPHY

 

A Study on Effectiveness of Employee Involvement and Work Environment in Hero Honda

mba hr projects“Hero” is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. India's Hero Group and Japan’s Honda Motor Company merged in 19th Jan 1984. Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide.
During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage. Over 19 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together.

Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle - Splendor. This festive season, the company sold half a million two wheelers in a single month-a feat unparalleled in global automotive history.

Chapter I – The Company
1.1 Company Profile
Chapter II – The Project
2.1 Purpose & Scope of study
2.2 Methodology
Chapter III – Collection & Analysis of Data
3.1 Data Collection
3.2 Data Analysis
Chapter IV – Findings & Recommendations
4.1 Calculations & Observations
4.2 Conclusion
4.3 Constraints / Limitations
4.4 Recommendations
4.5 Suggestions
Chapter V - Annexure
Chapter VI - Bibliography

A Study of Consumer Awareness, Perception and Practice Regarding Mutual Fund Investment

mba projects in marketingIndividual saving means spending less on consumption than available from one's disposable income.  What an individual saves can be held in many ways.  It can be deposited in a bank, put into a pension fund, used to buy a business, pay down debt, or kept under the mattress, for example.  The common element is the claim on assets that can be used to pay for future consumption.  If there is a return on the saving in the form of interest, dividend, rent, or capital gain, there can be a net gain in individual saving, and thus in individual wealth. In current scenario, the inflation rate is quite high and the interest rates are quite low so people don’t get satisfactory returns on their investments. While opting for traditional tax saving instruments like PPF and Fix Deposits the investor will get a return of 7% to 8% and sacrifice superior returns given by stocks. So study concentrate on Equity linked Saving Schemes offered by Mutual Funds.

A mutual fund’s business is to invest the funds thus collected, according to the wishes of the investors who created the pool. In many markets these wishes are articulated as “Investment mandates”. Usually, the investors appoint professional investment managers, to manage their funds. The same objective is achieved when professional investment managers create a “product”, and offer it for the investment to the investor. This product represents a share in the pool, and pre-states investment objectives. For Example, a mutual fund, which sells a “money market mutual fund,” is actually seeking investors willing to invest in a pool that invest predominately in money market
This healthy growth of saving has been boosted by the household sector which has contributed a substantially high percentage to total domestic savings. Traditionally, GIC, banks, LIC, and PFs have been intermediaries to mobilise domestic savings to the productive sectors of the economy. With the growth of capital markets and the emergence of alternative savings instruments, investors are tend to move towards liquid short term instruments as the units of the mutual funds along with corporate equities and debentures
Mutual funds have been the latest growing institution during this period in the household savings sector. Growing market complications and investment risk in the stock market with high inflation have pushed households further towards mutual funds.

CONTENTS:
  • ACKNOWLEDGEMENT
  • EXECUTIVE SUMMARY
  • INTRODUCTION TO MUTUAL FUND
  • Structure consists of Sponsor
  • Asset Management Company (AMC)           
  • RISK-RETURN TRADE-OFF
  • Return
  • Risk                                   
  • BENEFIT OF MUTUAL FUND INVESTMENT
  • Recent trends in mutual fund industry
  • Structure of the Indian mutual fund industry       
  • Mutual Fund Companies in India
  • Major Mutual Fund Companies in India
  • ASSOCIATION OF MUTUAL FUND IN INDIA (AMFI)
  • The objectives of AMFI
  • Net Asset Value (NAV)
  • TYPES OF MUTUAL FUNDS SCHEMES
  • Open-end Funds
  • Closed-ended Funds
  • INVESTMENT OBJECTIVE
  • Equity Oriented Schemes
  • Debt Based Schemes
  • Hybrid Schemes
  • Special Schemes
  • Tax Saving schemes
  • Liquid Income Schemes
  • Money Market Schemes
  • SNAPSHOT OF MUTUAL FUND SCHEMES
  • THE OFFER DOCUMENT
  • What is an Offer Document?
  • Contents                               
  • Regulation and Investors' Rights
  • SEBI Guidelines                           
  • Where to Obtain the Updated Offer Documents?
  • Investor’s rights & Obligations
  • Rights - Legal Limitations                   
  • Obligations
  • CHOOSING A FUND
  • Benchmark returns
  • Time period
  • Market conditions
  • Final checklist
  • Compare funds that are similar
  • HISTORY OF INDIAN MUTUAL FUNDS INDUSTRY
  • First Phase – 1964-87
  • Second Phase – 1987-1993 (Entry of Public Sector Funds)
  • Third Phase – 1993-2003 (Entry of Private Sector Funds)
  • Fourth Phase – since February 2003
  • BROKERAGE
  • Asset Management Business:
  • Broking
  • Mutual Fund
  • Trends
  • Nothing Speaks like Money
  • Larger than Life
  • When do you take a
  • this a Sales Call?
  • Fund Manager
  • Research
  • Marketing
  • Sales
  • Dealing
  • Operations
  • Technology
  • SBI MUTUAL FUNDS
  • Introduction
  • Company Profile
  • Product Profile
  • Equity Schemes
  • DEBT Schemes
  • BALANCED SCHEMES
  • SBIMF WAS FOUNDED WITH A VISION   
  • Vision
  • METHODOLOGY
  • Research  Methodology
  • SOURCE OF DATA COLLECTION
  • Primary data
  • Secondary data
  • DATA ANALYSIS & INTERPRETATION    
  • Interpretation           
  • People who invest in mutual fund
  • People who do not invest in mutual fund      
  • LIMITATION
  • RECOMMENDATION
  • CONCLUSIONS
  • QUESTIONNIRE SURVEY 





A Study of Awareness and Purchasing Behavior of Customers for Kajaria Ceramics LTD Among the Kolkata Customers

mba projects in marketingHistory of ceramic tiles:- Rumors have it that the first clay tiles were produced seven to eight thousand years ago in the area now known as the Holy Land. Many sources independently verify that the actual known history of Tiles (and the known usage of wall and floor tile coverings) can be traced back as far as the fourth Millennium BC (4000 BC) to Egypt. In the early days, the tiles were hand-made, each tile was hand-formed and hand painted, thus each was a work of art in its own right. Ceramic tile was used almost everywhere on walls, floors, ceilings, fireplaces, in murals, and as an exterior cladding on buildings. Today Ceramic tile throughout the world is not hand-made or hand-painted for the most part. Automated manufacturing techniques are used and the human hand does not enter into the picture until it is time to install the tile. They are used in an almost infinite number of ways and you don’t have to consider yourself wealthy to own them. In commercial buildings, where both beauty and durability are considerations, ceramic tiles will be found, particularly in lobby areas and restrooms. In fact most modern houses throughout use Ceramic tiles for their bathrooms and kitchens and in every vital area of the premise. Ceramic tiles are also the choice of industry, where walls and floors must resist chemicals. And the Space Shuttle never leaves without its protective jacket of high tech, heat resistant tile.

Overall picture of the industry:- Ceramic tiles as a product segment have grown to a sizeable chunk today at 340 Millions Square meters production per annum. However, the potential seems to be great, particularly as the housing sector, retail, IT & BPO sectors have been witnessing an unprecedented boom in recent times. The ceramic tiles sector has been clocking a robust growth of 12-15% consistently over the last few years. Today, India figures in the top 5 countries in the world manufacturing ceramic tiles. The key drivers for the ceramic tiles in India are the boom in housing sector coupled by government policies fuelling strong growth in housing sector. The retail boom in the Indian economy has also influenced the demand for higher end products. Overall the bullish growth estimates in the Indian economy has significantly influenced the growth of the Indian Ceramic tile industry. The main product segments are the Wall tile, Floor tile, Vitrified tile and Porcelain tile segments. The market shares are 35%, 53% and 12% respectively for Wall, Floor & Vitrified/Porcelain tiles. The tiles are available in a wide variety of designs, textures and surface effects. They cater to tastes as varied from rustics to contemporary marble designs in super glossy mirror finishes.





A Research Project Report on Intra Company Analysis of ICICI Bank

mba finance projects
ICICI Bank is a leading Indian private sector commercial bank offering a variety of products and services. It was incorporated in India in 1994. In 2002, ICICI, a non-bank financial institution, and two of its subsidiaries, ICICI Personal Financial Services and ICICI Capital Services, were amalgamated with ICICI Bank. As of March 31, 2007 ICICI Bank is the largest private sector bank in India and the second largest bank in India, in terms of assets. May 10, 2007, ICICI Bank has the largest market capitalization among all banks in India.
ICICI Banks commercial banking operations span the corporate and the retail sector. It offers a suite of products and services for both its corporate and retail customers. ICICI Bank offers a range of retail credit and deposit products and services to retail customers. The implementation of its retail strategy and the growth in the commercial banking operations for retail customers has had a significant impact on its business and operations in recent years. At year-end fiscal 2007, retail finance represented 63.8% of its total loans and advances compared to 62.9% at year-end fiscal 2006 and 60.9% at year-end fiscal 2005. ICICI Bank has approximately 24.0 million retail customer accounts. Its corporate customers include India’s leading companies as well as growth-oriented small and middle market businesses, and the products and services offered to them include loan and deposit products and fee and commission-based products and services.
At year-end fiscal 2007 its principal network consisted of 710 branches, 45 extension counters and 3,271 automated teller machines, or ATMs, across several Indian states. Pursuant to the amalgamation of Sangli Bank with ICICI Bank, its network of branches and extension counters increased by 198. ICICI Bank offers its customers a choice of delivery channels, and they use technology to differentiate there products and services from those of its competitors. ICICI Bank remains focused on changes in customer needs and technological advances to remain at the forefront of electronic banking in India, and seek to deliver high quality and effective services.

Content:

ACKNOWLEDGEMENT
PREFACE
DECLARATION
EXECUTIVE SUMMARY
HISTORY OF ICICI BANK
TIME LINE HISTORY OF ICICI BANK
RESEARCH METHODOLOGY
FINANCIAL ASPECTS OF ICICI BANK
Profit & loss Account
Balance Sheet
Capital Structure
Quarterly Result
Half Yearly Result
Annually Result 
RATIO ANALYSIS
Introduction       
Meaning of Ratio Analysis
Objectives of Ratio Analysis
Forms of Ratio Analysis
Steps in Ratio Analysis
Types of Comparison
Pre-requisites to Ratio Analysis
Classification of Ratio Analysis
Based on Financial Statements
Based on Function
Based on User
Liquidity Ratios   
Current Ratio
Liquid Ratio
Absolute Ratio
Working capital                 
Investment /Shareholder
Earning per Share
Dividend per Share
Dividend Payout Ratio
Gearing
Capital Gearing Ratio   
Profitability           
Gross Profit Ratio
Net Profit Ratio
Return on Capital Employed
Financial
Debtors Turnover Ratio (DTO)
Solvency Ratios
Debt Equity Ratio
Interest Coverage Ratio (ICR)
Reserves to Total Funds
Market Based Return
Importance of Ratio Analysis
Advantages & Disadvantages of Ratio Analysis
Purpose of Ratio Analysis
DUPONT ANALYSIS
INTRA COMPANY ANALYSIS
STRATEGIC ANALYSIS
SERVICE GAP ANALYSIS
RECOMMENDATIONS
SUGGESTION TO OTHER FINANCIAL INSTITUTIONS
BIBLOGRAPHY

 

A Report on Analyze the Marketing of Consumer Products both Durable and Non Durable in Rural Areas

mba projects in marketingMarketing in developing countries like India have often been borrowed from the western world. Concepts like Brand identity, Customer relationship management, 4 Ps of the marketing mix, Consumer behavior process; Segmentation, targeting and positioning etc. have often been lifted straight from the marketing intelligentsia abroad and adopted in Indian conditions, often with minimal success. Reason lies not in the fault of such concepts, but their integration with the Indian ethos and culture.

The rural India offers a tremendous market potential. Nearly two-thirds of all middle-income households in the country are in rural India and represents half of India’s buying potential. Despite, the strong potential the rural markets are by and large less exploited. Consider the market, out of five lakhs villages in India only one lakh have been tapped so far. According to us if the rural market has to be adequately tapped, there has to be a change in the way marketing concepts learnt in B-schools with adequate adoption according to scenarios prevalent in rural India. The paper thereby present the modified version of Philip Kotler’s famous marketing mix consisting of 4Ps. The focus is on its modification and subsequent customization to Indian rural markets perspective. The 4Ps have to be modified to include 1P i.e. Packaging and 1R i.e. Retailer as special focus areas. Further to ensure the sustainability of the marketing mix two Es i.e. Education and Empowerment have to be at the core as they help in generating widespread participation from the rural clientele by enhancing their standard of living. The Products in the rural market should essentially operate at the basic and expected level of product classification. They should essentially meet the basic needs of the consumer and should be a no-frill product, as the consumer would not be valuing much any further addition to the product concept. Companies also face a daunting task in communicating about their products to the consumer due to lack of literacy and failure of traditional media to penetrate in the rural households.

Hence, the advertising mix has to be more towards non-conventional yet effective medium like Puppetry, Folk Theater Song, Wall Painting, Demonstration, Posters, Agricultural Games, NGOs network, etc. Thus overall either the product or communication or preferably both need to be customized to target the rural customer. In terms of physical distribution due to lack of infrastructure the costs are very exorbitant to reach the rural customer. Thus, mediums like rural marketing vehicles and melas and haats provide better opportunities to meet customer needs. Also the existing distribution would need a transformation to achieve the required penetration levels as success of Project Streamline of HLL has shown. Since, the value for money concept is more important rural customers, there has to be an approach of treating customer as budget seeking consumer. Here, fitting the consumer needs into an affordable price point is pursued first and then other features of product are fitted in. Similarly, packaging has to meet customer needs of better brand recall and introducing favorable price points. At the same time the importance of retailer has to be recognized where he is one of the most major influencer is customer’s decision making process. He acts as the friend and guide in this process and hence, needs to be managed effectively through promotion programmes and incentives to promote the brand of a company. In order to bridge the gap between Philip Kotler and countryside Indian what is needed the appreciation of unique features of rural India and thus, responding to them by making adequate improvements in the application of the marketing concepts learnt in the class. For achieving the desired results of capturing the rural customer a comprehensive approach to the traditional marketing concepts has to be taken. This marketing mix has to be responsive to customers needs and fit into his life as a tool of self-enhancement. To be successful the concept of marketing has to be taken in conjunction with its economic, psychological and social implications.

Contents:

EXECUTIVE SUMMARY
RESEARCH METHODOLOGY
REVIEW OF LITERATURE
INTRODUCTION
FINDINGS AND ANALYSIS
CONCLUSIONS
SUGGESTIONS AND RECOMMENDATIONS
APPENDIX
BIBLIOGRAPHY

 

A Project Report on Working Capital Management in Grasim Industries

mba finance projectsWhen we talk of research methodology, we not only talk of the research methods but also the comparison of the logic behind the methods, we used in this context of our research study and explain why we are using a particular method or technique and why using the others. Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done systematically. In this, we study the various steps that are generally adopted by researcher in studying his research problem along with the logic behind them.
“The present study is based upon the case study method of research to investigate procedures at micro level”.
As the study is analyzing probing in nature, thus, entirely based on the secondary data gathered through the annual reports of the industry. Therefore it provides a historical perspective of decisions.

Contents:

Introduction
Research Methodology
Grasim Industry Ltd
An Overview of Grasim Industry
Characteristics of Grasim Industry
Mission
Values
Management Structure
Main Products of Grasim Industry
Main units of Grasim Industry
Bhiwani  Textile Mill
About the Mill
Strategy & Philosophy of Company
Objective
SWOT Analysis of BTM
Organization structure of finance
What can we do
What you can expect
WORKING CAPITAL AT A GLANCE
THEORETICAL ASPECTS OF WORKING CAPITAL MANAGEMENT
WORKING CAPITAL MANAGEMENT
RECEIVABLES MANAGEMENT
INVENTORY MANAGEMENT
CASH MANAGEMENT
ANALYSIS OF WORKING CAPITAL MANAGEMENT
COMPARATIVE P&L ACCOUNT
TREND ANALYSIS
CASH FLOW ANALYSES
RATIO ANALYSIS
FINDINGS AND CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY

 

A Study of Potential Market for Videocon Refrigerator with the help of Structured Questionnaire Method for Dealers and Consumers in Aurangabad

mba projects in marketing
The Videocon Group operates through four key sectors. Consumer durables, Thomson CPT, CRT glass, Oil and Gas. Videocon Appliances Ltd. is enjoying a predominant position in terms of sales and consumer satisfaction in many of our consumer products like color television, Washing machines,, Air conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-brand strategy with the largest sales and service network in India. Refrigerator manufacturing is further supported by inhouse compressor manufacturing technology in Bangalore.
        
The project which was assigned to me was to conduct “the study the potential market of Videocon Refrigerator with the help of structured questionnaire method for dealers and consumers, in Aurangabad.”
        
The purpose of the conduction of this project is to know the sales pattern from the dealers and to know the market potential from the customer’s view. The area of operation is limited to Aurangabad only. The main tool used to carry out this project is structured questionnaire which is part of the opinion survey method. The questionnaire is designed separately for both consumers and dealers. Structured questionnaire is the effective and efficiently used research instrument. It is commonly used primary data collection tool for research purpose.
        
 Objective of my research is to conduct the comparative study of refrigerators available in market and accordingly find out the market position of Videocon. To achieve this objective, opinion survey method is used with the help of questionnaire. To analyze the market position is means to observe the sales of the company product, whether it is declining, stationary or growing. Along with this main objective, other secondary objectives are also get fulfilled. 


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