Marketing Research Report on Tapal

Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in South Asia. The demand for tea in Pakistan is very high. With such a high consumer base, the  competition is also very intense.

Table of Contents:

Acknowledgement    3

Mission Statement    4

Vision Statement    4

Objectives    4

Introduction    5

Business Scope    6

External Analysis    7

Product Position In Their Life Cycle    8

Product Life Cycle Stages    9

Competitor’s   Analysis    9

Swot Analysis    10

Business Portfolio    12

Market Segmentation By Product    13

Market Positioning    14

Pricing strategy    14

Distribution strategy    15

Promotional strategy    18

Buble tea   20

Executive Summary    21

Macro Environment  24

Marketing Strategy and Objectives  27

Demand Forecasting  27

Target Marketing  28

BCG Matrix  34

SWOT Analysis  36

4P’s  40

Competitors’s Analysis   42

Porter’s Analysis  43

   

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