This project focuses on consumer behavir towards Bajaj Pulsar 150 CC bike, colours, price, model and specifications in Hassan city. We will start with learning the backgroud of the product. The Encyclopaedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine).The motors on minibikes, scooters, and mopeds, are usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in displacement, the multiple-cylinder motorcycles have displacements of more than 1,300 cubic cm.
The automobile was the reply to the 19th-century dream of self-propelling the horse-drawn carriage. Similarly, the invention of the motorcycle created the self-propelled bicycle. The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. This employed a horizontal single-cylinder gasoline engine mounted between two steer able front wheels and connected by a drive chain to the rear wheel.
The 1900s saw the conversion of many bicycles, or pedal cycles by adding small, centrally mounted spark ignition engines. There was then felt the need for reliable constructions. This led to road trial tests and competition between manufacturers.
Tourist Trophy (TT) races were held on the Isle of Man in 1907 as reliability or endurance races. Such were the proving ground for many new ideas from early two-stroke-cycle designs to supercharged, multivalent engines mounted on aerodynamic, carbon fiber reinforced bodywork.
The two-wheeler industry today has a significant role in the Indian Economy. With an annual turnover of Rs. 6,200 crores and a compounded average growth of 10 per -cent in the recent years, it is one if the few industrial sectors in the growth phase today. The reasons for this are not far to seek. The consumer’s who wants to be mobile today considers personal transportation as one of his basic needs.
In India, the two-wheeler is used in variety of purposes, particularly in urban areas communicating to work, visiting people, carrying loads, outdoors jobs like selling and the like. In rural areas, it enables people to travel more frequently to nearby towns for their daily needs. In other words, it has also become a valuable support for increasing productivity and profits, besides helping personal transportation.
The year 1997 was a difficult period for the automobile sector with the major sector with major player hit by the recession. However, two- wheelers came through un- scratched with a modest three per cent growth. One of the primary reasons for this has been the robust growth of the rural market. A series of good monsoons and high prices for agricultural commodities have increased the purchasing power of rural customers. Today, the rural market of over six lakhs Indian villages contributes 35 percent to total two wheeler sales.
In the modern world the Motorcycles are playing an important role as a means of convenient transportation. They are really a benefit to mankind. It is deemed to be the best means of transportation to be in the city, in fact it has become a fashion to ride the two wheeler in city, some take it for necessity, someone for prestige or status, someone for fun and others for transportation from one comes to another.
In this project report an attempt is made to bring out the details regarding history, development and dynamic growth of automobiles, growth of “Bajaj Auto Ltd” and competition in present market for two wheelers, attempts have also been made to provide certain suggestions and conclusions for the improvement and development of the product.
In this project report an attempt is made to bring out the details regarding history, development and dynamic growth of automobiles, growth of “Arpita Bajaj” and Competition in present market for two wheelers, attempts have also been made to provide certain suggestions and conclusions for the improvement and development of the product.
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