A Study on Level of Job Satisfaction in Quality Dept Employees

Indian textile industry can be compared to a pyramid of ice floating in water. “Only one tenth of the pyramid is visible, in the form of large textile mills in the organized sector. The body of the textile pyramid consists of the decentralized power loom and hand loom sectors, which account for the bulk of India’s production. The base of the pyramid is the downstream apparel and household textile sectors. The entire pyramid employs about fifteen million (as in 2007, it was estimated 20 million) workers-most of whom work in small firms in the decentralized sector”. Indeed, the structure of the Indian textile industry is as varied and deep-rooted as is its reform, challenging and daunting Indian textile and clothing industry is the largest foreign exchange earner for the country, and employs over 20 million people, second only to agriculture. India cannot afford to let this industry grow sick.

That would be nothing short of a human tragedy. Until the era of globalization liberalization was launched at the opening of the current decade, the domestic market was a protected turf, and a seller’s market.

However, with the forces of globalization having been unleashed, and accentuated by the coming into force of the WTO in 1995, there is no looking back. The world has changed and is changing. In the borderless world, only the fittest would survive. Indian textile and clothing industry is beset with several shortcomings, in no small measure due to the lop-sided govt. policy in the post-1947 India.

But now it must change. It must change if it is not be blows away by the global market forces, both in the international market as well as by imports in the domestic territory.

And contrary to the common refrain of the industrialists in textile industry, the onus of infusing a refreshing change lies more on the industry (firms) than on the government. This is not to be little the significant role of a facilitator that govt alone can provide. But competitive strategy originates at the level of the firm.

No amount of macroeconomic change can make the firms in the industry competitive. The govt. must evolve a national policy, which can act as a general guideline for the firms to define their unique positioning strategy. Given the national environment, the firms must control their own destiny, or someone else will.

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A Study on Derivatives Market in India

Among all the innovations that have flooded the international financial markets, financial derivatives occupy the driver's seat. These specialized instruments facilitate the shuffling and redistribution of the risks that an investor faces. Thus aids in the process of diversifying one’s portfolio. The volatility in the equity markets over the past years has resulted in greater use of equity derivatives. The volume of the exchange traded equity futures and options in most of the mature markets have seen a significant growth.

It goes beyond that the local derivative in the emerging markets have witnessed widespread use of the derivative instrument for a variety of reasons. This continuous growth and development by the emerging market participants has resulted in capital inflows as well as helped the investors in risk protection through hedging.

Derivatives trading commenced in India in June 2000 after SEBI granted the approval to this effect in May 2000. SEBI permitted the derivative trading on two stock exchanges, i.e. and BSE, and NSE, their clearing house/corporation to commence trading and settlement in approved derivative contracts. Begin with SEBI’s approved trading in index futures contracts based on S&P CNX Nifty Index and BSE-30 (Sensex) Index. This was followed by approval for trading in options based on these two indices and options on individual securities.

The trading in index options commenced in June 2001 and trading in options on individual securities would commence in July 2000. While trading in futures of individual stocks started from November 2001. In June 2003, SEBI and/RBI approved the trading on interest rate derivative instruments only in NSE. Introduced trading of interest rate futures contracts on June 24, 2003 on 91-day Notional T-Bills and 10-year Notional 6% coupon bearing as well as zero coupon Bonds. Futures and Options were also introduced on CNX IT Index in August 2003. The total exchange traded derivatives witnessed a value of Rs.5, 423, 333 million during 2002-03 as against Rs. 1,038,480 million during the preceding year. While NSE accounted for about 99.5% of total turnover, BSE accounted for less than 1% in2002-03.

The market witnessed higher trading levels from June 2001 with introduction of index options, and still higher volumes with the introduction of stock options in July 2001. In the year 2002 has been a remarkable year for the global derivatives market. This year witnessed NSE making huge strides and also moved upward in the global ranking. According to the Futures Industry Associations in the year 2002, NSE ranked 30th in the global futures and options volume, whereas it ranks 2nd in the world, in terms of stock futures.

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Procedures for Handling Disciplinary Matters in Engineering Industry

Brakes are devices whose function it is to slow down and to stop the automobile. They are mandatory for the safe operation of vehicles. When a vehicle is in motion, it has kinetic energy or energy derived from this motion. In order for the vehicles to slow down, this energy must be decreased. This is accomplished by transforming it into another form. In the case of brakes, this form is heat. In short, brakes transform the kinetic energy of the vehicles into heat energy, thus slowing its speed and if enough is transferred, bringing it to a stop.

Brakes have been refined and improved ever since their invention. The increases in traveling speeds as well as the growing weights of cars have made this improvement essential. The faster a vehicle goes and the heavier it is, the harder it is to stop. An effective braking system is needed to accomplish this task.

Brakes operate by converting the kinetic energy (motion) of an automobile into heat energy. How effectively this is achieved depends on the type of braking system. There are two main types of brakes that have been used in cars. These are disc brakes and drum brakes.

Disc brakes operate in a similar fashion to that of a bicycle. It involves pushing a block against a spinning wheel. This contact causes friction, which changes kinetic energy into heat energy.
Drum brakes have their blocks located in the inside of a drum like the disc in disc brakes, the drum in drum brakes are attached to the wheels. When the brake pedal is pressed the curved brake shoes are pushed outward so that they make contract with the rotating drum.

Not only are their different types of brakes, but there are various systems that operate these brakes. These include mechanical, hydraulic, and power brake system.
The Indian auto component sector is expected to grow at a healthy clip of above 20% in the coming years on the back of a strong demand from both the domestic and international markets. This has already been evident from the industry’s performance over the last two years when it crossed 20% growth rates.

Domestically, the number of vehicles manufactured in India has risen dramatically to 8.5 million units in 2004-05 from 2.4 million units in 1993-94. In the past, the industry was severely hamstrung by its over dependence on the domestic automobile sector and its swings and cyclicality.

However, this has changed quite dramatically in the recent past and the future growth is pagged largely on exports. While on one hand this takes care of the oscillating fortunes of the Indian auto sector, on the other hand, it diversifies risk, which promotes stability and ensures better growth and margins for companies.

The automobile industry was also aided by some positive, proactive policy decisions by government. In 2002, the automobile policy opened the automobile sector to 100 percent Foreign Direct Investment (FDI) and also removed the minimum capital investment norms for new entrants. Besides, the abolition of licensing and removal of quantitative restrictions helped the industry restructure and absorb new technology.

The market for automotive components can be divided into three categories largely based on the identity of the buyer – the Original Equipment Manufacturers (OEM or the vehicle manufacturer), replacement (vehicle owners buying parts for maintenance and repair) and exports (Foreign Vehicle Manufacturers and International Tier-1 Suppliers).

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A Study on After Sales and Service in TVS

Customers are support following the purchase of a product or service. In some cases, After-sales service can be almost as important as the initial purchase. The Manufacturer, retailer, or service provider determines what is included in any Warranty (or guarantee) package. This will include the duration of the warranty ―Traditionally one year from the date of purchase, but increasingly two or more Years ―maintenance and/or replacement policy, items included/excluded, labor Costs and speed of response. In the case of a service provider, after-sales service might include additional training or help desk availability of equal importance and also the customer's perception of the degree of willingness with which a supplier deals with a question or complaint, speed of response, and action taken.

Problem Statement

This study develops and tests a conceptual framework relating after sales service in TVS two wheeler urban marketing activities. Specifically, the study tests the relationship between the customer and service provider in the company. This study also offerings the market competition towards relative product quality and market power in the urban distribution channel. Results generally support the brand loyalty of the product and originality of spare parts.The After sales service found to enhance consumer perception of product quality and quality of the service.

Customers support following the purchase of a product or service. In some cases, after-sales service can be almost as important as the initial purchase. The manufacturer, retailer, or service provider determines what is included in any warranty (or guarantee) package. This will include the duration of the warranty€"traditionally one year from the date of purchase, but increasingly two or more years ―maintenance and/or replacement policy, items included/excluded, labor costs, and speed of response.

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Brand Awareness of Mahindra & Mahindra Tractors

India being an agriculture dependent country, farm equipment’s such as tractors have played a very crucial and significant role due to which where we can find the consistency and efficiency in the economy.

In today’s competitive world, a firm has to attract the interest of the customers and satisfy by providing effective service to them consistently as per their taste and requirements. They have to understand and know customer needs and preferences.

Marketing occupies an important position in the organization with regard to business. Peter Ducker, points out that the purpose of marketing or business is “to create a customer”. Few decades back the seller was the king of the market, the simple reason for this was lack of competition.

Marketing is the human activity directed at satisfying human wants through the exchange of goods and service. Marketing management occupies the most important position in business management. Marketing management in a firm is critical as it deals with customers and their needs. The major task of marketing management is to adopt firm‘s resources to market opportunities

The essence of marketing concept is that the customer and not the product shall be the heart of the entire business system. It emphasizes on customer oriented marketing process, plans. Policies and programs, which are formulated to serve efficiently the customer demand.

―Marketing is so basic that it cannot be considered as a separate function. It is the whole business seen from the point view of its final results i.e., from the customer‘s point of view‖.

A consumer is the king and has the right to choose from a large variety of offering. He is the central point and all marketing activities revolve around him. Today market is a more consumer oriented in the sense all the business operations revolve around the customer satisfaction and service.

Thus, marketing is often dynamic, challenging and rewarding. It can also be frustrating and even disappointing but never dull. The topic “A study on the brand awareness of Mahindra & Mahindra Tractors” is chosen to study the Brand Awareness adopted in Sri Ganesh Agro Tractors, dealers for Mahindra & Mahindra Ltd. This project deals with how Mahindra & Mahindra Ltd. defines its consumer target and uses its marketing tools in the best way to attract and satisfy their needs and wants competitively and profitably. Here marketing functions are limited to the function of buying and selling, but they include all functions necessary to satisfy the customer such as financing, after sales services, etc.

Customer oriented marketing approach points out the primary task of business enterprise is to study needs, besides the value of potential customer on the basis of latest and accurate knowledge of marketing demand.

Marketing management usually represents all managerial efforts and functions to operate the marketing concept, not only in letters but also in the spirit. Marketing concept demands customer oriented marketing plans, programs and policies so that the merchants can assume perfect correlation between demand and supply.

Thus, marketing is a matching process by which a producer provides a marketing mix i.e., product, price, promotion and physical distribution that meet consumer‘s demand of a target market within the limits of society.

Finding out ―A study on the brand awareness of Mahindra & Mahindra Tractors‖ is the important statement of the problem in this project.

This will help the firm or company to improve their marketing strategies as well as servicing strategies adopted by them. It also helps them to know their current position in the market.

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