Study on HR Policies of Maruthi Udyog Limited

Maruti was incorporated in 1981 as a Government company. They started production in December 1983 with collaboration from Suzuki of Japan. Initially Suzuki had 26% equity which has since increased to 40%.

Table of Contents: (66 Pages)

CHAPTER: 1-Introduction
Automobile industry
Company Profile
S.W.O.T. Analysis
Competitors Information

CHAPTER: 2- Research Methodology
Research Objectives
Research design
Data Sources
Questionnaire Design/ Formulation
Sample Design
Limitations of the research

CHAPTER: 3- Conceptual Discussion

CHAPTER: 4- Data analysis and Interpretation

CHAPTER: 5- Conclusions/ Findings

CHAPTER: 6- Recommendations

CHAPTER: 7- Annexure

CHAPTER: 8- Bibliography/ References

 

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Importance of Effective Brand Building and Segmentation with Respect of ICICI Credit Cards

Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and   articles  without defining the market that’s segments are to be identified.

Table of Contents (56 Pages)

1. CERTIFICATE
2. ABBREVIATIONS
3. SUMMARY OF THE STUDY
4. OBJECTIVES AND LIMITATIONS
5. INTRODUCTION
6. REVIEW OF LITERATURE
7. COMPANY PROFILE
8. HISTORY OF CREDIT CARDS                                           
9. CREDIT CARD FEATURES                                                   
10. SEGMENTATION OF CREDIT CARDS
11. DATA ANALYSIS
12. FINDINGS
13. CONCLUSIONS
14. BIBLIOGRAPHY

 

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Dissertation on car market and buying behavior a study of consumer perception

The  automobile   industry   today   is   the  most   lucrative   industry.  Due   to   the   increase   in disposable income in both rural and urban sector and easy finance being provided by all the  financial  institutes,  the  passenger  car  sales  have  increased  at  the  rate  of 38%  PA in  June  2005-06  over   the  corresponding  period   in   the  previous  year.

Table of Content (75 Pages)

1. Executive Summary………………………………………06

2. Introduction………………………………………………..08

3. Overview of the Auto segment…………………………14

4. Review of Literature………………………………………20

5. Objective of the study……………………………………29

6. Scope of the study………………………………………..30

7. Research methodology………………………………….32

8. Limitation of the study…………………………………..39

9. Car’s Profile………………………………………………..40

10. Finding and Analysis…………………………………….51

11. Cross Tabulation………………………………………….68

12. Conclusion…………………………………………………71

13. Scope of the Study……………………………………….74

14. Annexure …………………………………………………...75 

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Channel Development at Max New York Life

Indian  insurance  industry  is  emerging  rapidly after year  2000. To  survive  in  this highly competitive scenario, managers are being pressured to improve quality, recruit  quality  and   skilled  people  and  eliminate   inefficiency.   The  collective efforts of the employer, managers and other relative people assume relevance in this context.

TABLE OF CONTENTS (67 Pages):
Acknowledgement
Preface
Table of Contents

List of Abbreviations
SECTION A: INTRODUCTION
A.1 ABOUT INSURANCE INDUSTRY
A.2 ABOUT MAX  NEW YORK LIFE
A.3 ABOUT PROJECT

SECTION B: CHANNEL DEVELOPMENT STRATEGIES
B.1 ELIGIBILITY MODEL
B.2 DEVELOPMENT STRATEGIES
B.3 SCRIPTS AND OBJECTION HANDLING

SECTION C: CHANNEL DEVELOPMENT PROCESS
C.1 NAME GATHERING IN-P200
C.2 SHORTLISTING
C.3 APPROACHING
C.4 INITIAL SCREENING
C.5 NAT
C.6 CAREER SEMINAR
C.7 CAREER INTERVIEW
C.8 FCS
C.9 CONTRACT

SECTION D: STATUS REPORT
D.1 ACTIVITIY CHART

SECTION E: CONCLUSION
E.1 EXPERIENCE
E.2 SUMMARY
E.3 RECOMMENDATION
E.4 BIBLIOGRAPHY

 

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Marketing Research Report on Tapal

Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in South Asia. The demand for tea in Pakistan is very high. With such a high consumer base, the  competition is also very intense.

Table of Contents:

Acknowledgement    3

Mission Statement    4

Vision Statement    4

Objectives    4

Introduction    5

Business Scope    6

External Analysis    7

Product Position In Their Life Cycle    8

Product Life Cycle Stages    9

Competitor’s   Analysis    9

Swot Analysis    10

Business Portfolio    12

Market Segmentation By Product    13

Market Positioning    14

Pricing strategy    14

Distribution strategy    15

Promotional strategy    18

Buble tea   20

Executive Summary    21

Macro Environment  24

Marketing Strategy and Objectives  27

Demand Forecasting  27

Target Marketing  28

BCG Matrix  34

SWOT Analysis  36

4P’s  40

Competitors’s Analysis   42

Porter’s Analysis  43

   

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