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Customer Satisfaction After Sales & Services of Mahindra & Mahindra Tractors
Posted by ProjectsKartIndustry Analysis Conducted at Vodafone
Posted by ProjectsKart
Wireless subscriber growth is expected to bypass 3.5 million new subscribers per month by 2009. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.
Customer Relationship Management and Importance of Relationship Marketing In the Banking Sector
Posted by ProjectsKart
In this context, the management of customer relationship in financial services industry demands special focus. Gone are the days when customers at a bank did not mind the long serpentine queues and waited patiently for their turn with a token in their hand. In today’s Internet era, no one has the leisure to wait. In this context, online banking is assuming a great significance. Today, banking is more customer-centric, unlike the yester when it was transaction-centric. Banks are increasingly focusing on the premise that customers choose on the service provider who differentiates through quick and efficient service.
Project Report on Opening Savings Accounts by Meeting Customers
Posted by ProjectsKart
- He
should have good personal contacts.
- He
should have convincing power.
- He
should be above 18th year old.
Market Research on Financial Consultant for HDFC Standard Life
Posted by ProjectsKart
- He should have good personal contacts.
- He should have convincing power.
- He should be above 18th year old.
A Dissertation on Retail Outlet Preference of Customers at Monday to Sunday Store
Posted by ProjectsKart
The research that forms the basis of this dissertation was carried out at Monday to Sunday, a hypermarket based in Bangalore. The core business of Monday to Sunday is retailing.
The main objective of this project is to understand the retail outlet preference of at Monday to Sunday store. It also helps to understand the reasons why customers visit a particular store. The research also involves analyzing the data to determine the most preferred store among customers and the significance of each stores, reason as in why customers prefer a particular store. It also helps to improve services and products in line with that of competitors.
The research sought to make a comparative analysis of different retail stores in Bangalore, and made appropriate recommendations for an effective brand preference by customers.
The areas where Monday to Sunday has an edge over its competitors have been identified based on the analysis done on the responses to the questionnaire.
Appropriate recommendations have been made to help Monday to Sunday improve further in various areas.
A Study on Recruitment of Advisors and Sales of Financial Products Through Them and Collection of Desirable Premium
Posted by ProjectsKart
As one of the rare occurrences the entire debate was put on the back burner and the IRDA saw the day of the light thanks to the maturing polity emerging consensus among factions of different political parties. Though some changes and some restrictive clauses as regards to the foreign participation were included the IRDA has opened the doors for the private entry into insurance.
Whether the insurer is old or new, private or public, expanding the market will present multitude of challenges and opportunities. But the key issues, possible trends, opportunities and challenges that insurance sector will have still remains under the realms of the possibilities and speculation. What is the likely impact of opening up India’s insurance sector?
The large scale of operations, public sector bureaucracies and cumbersome procedures hampers nationalized insurers. Therefore, potential private entrants expect to score in the areas of customer service, speed and flexibility. They point out that their entry will mean better products and choice for the consumer. The critics counter that the benefit will be slim, because new players will concentrate on affluent, urban customers as foreign banks did until recently. This seems to be a logical strategy. Start-up costs-such as those of setting up a conventional distribution network-are large and high-end niches offer better returns. However, the middle-market segment too has great potential. Since insurance is a volumes game. Therefore, private insurers would be best served by a middle-market approach, targeting customer segments that are currently untapped.
Contents:
EXECUTIVE SUMMARY
INTRODUCTION TO THE INDUSTRY
INTRODUCTION TO THE COMPANY
RECRUITMENT OF ADVISORS
SALES AND DISCRIPTION OF THE FINANCIAL PRODUCT
RECOMMENDATIONS
CHALLENGES IN LIFE INSURANCE SECTOR
BIBLIOGRAPHY
A Study of Consumer Awareness, Perception and Practice Regarding Mutual Fund Investment
Posted by ProjectsKart
A mutual fund’s business is to invest the funds thus collected, according to the wishes of the investors who created the pool. In many markets these wishes are articulated as “Investment mandates”. Usually, the investors appoint professional investment managers, to manage their funds. The same objective is achieved when professional investment managers create a “product”, and offer it for the investment to the investor. This product represents a share in the pool, and pre-states investment objectives. For Example, a mutual fund, which sells a “money market mutual fund,” is actually seeking investors willing to invest in a pool that invest predominately in money market
- ACKNOWLEDGEMENT
- EXECUTIVE SUMMARY
- INTRODUCTION TO MUTUAL FUND
- Structure consists of Sponsor
- Asset Management Company (AMC)
- RISK-RETURN TRADE-OFF
- Return
- Risk
- BENEFIT OF MUTUAL FUND INVESTMENT
- Recent trends in mutual fund industry
- Structure of the Indian mutual fund industry
- Mutual Fund Companies in India
- Major Mutual Fund Companies in India
- ASSOCIATION OF MUTUAL FUND IN INDIA (AMFI)
- The objectives of AMFI
- Net Asset Value (NAV)
- TYPES OF MUTUAL FUNDS SCHEMES
- Open-end Funds
- Closed-ended Funds
- INVESTMENT OBJECTIVE
- Equity Oriented Schemes
- Debt Based Schemes
- Hybrid Schemes
- Special Schemes
- Tax Saving schemes
- Liquid Income Schemes
- Money Market Schemes
- SNAPSHOT OF MUTUAL FUND SCHEMES
- THE OFFER DOCUMENT
- What is an Offer Document?
- Contents
- Regulation and Investors' Rights
- SEBI Guidelines
- Where to Obtain the Updated Offer Documents?
- Investor’s rights & Obligations
- Rights - Legal Limitations
- Obligations
- CHOOSING A FUND
- Benchmark returns
- Time period
- Market conditions
- Final checklist
- Compare funds that are similar
- HISTORY OF INDIAN MUTUAL FUNDS INDUSTRY
- First Phase – 1964-87
- Second Phase – 1987-1993 (Entry of Public Sector Funds)
- Third Phase – 1993-2003 (Entry of Private Sector Funds)
- Fourth Phase – since February 2003
- BROKERAGE
- Asset Management Business:
- Broking
- Mutual Fund
- Trends
- Nothing Speaks like Money
- Larger than Life
- When do you take a
- this a Sales Call?
- Fund Manager
- Research
- Marketing
- Sales
- Dealing
- Operations
- Technology
- SBI MUTUAL FUNDS
- Introduction
- Company Profile
- Product Profile
- Equity Schemes
- DEBT Schemes
- BALANCED SCHEMES
- SBIMF WAS FOUNDED WITH A VISION
- Vision
- METHODOLOGY
- Research Methodology
- SOURCE OF DATA COLLECTION
- Primary data
- Secondary data
- DATA ANALYSIS & INTERPRETATION
- Interpretation
- People who invest in mutual fund
- People who do not invest in mutual fund
- LIMITATION
- RECOMMENDATION
- CONCLUSIONS
- QUESTIONNIRE SURVEY
A Study of Awareness and Purchasing Behavior of Customers for Kajaria Ceramics LTD Among the Kolkata Customers
Posted by ProjectsKart
Overall picture of the industry:- Ceramic tiles as a product segment have grown to a sizeable chunk today at 340 Millions Square meters production per annum. However, the potential seems to be great, particularly as the housing sector, retail, IT & BPO sectors have been witnessing an unprecedented boom in recent times. The ceramic tiles sector has been clocking a robust growth of 12-15% consistently over the last few years. Today, India figures in the top 5 countries in the world manufacturing ceramic tiles. The key drivers for the ceramic tiles in India are the boom in housing sector coupled by government policies fuelling strong growth in housing sector. The retail boom in the Indian economy has also influenced the demand for higher end products. Overall the bullish growth estimates in the Indian economy has significantly influenced the growth of the Indian Ceramic tile industry. The main product segments are the Wall tile, Floor tile, Vitrified tile and Porcelain tile segments. The market shares are 35%, 53% and 12% respectively for Wall, Floor & Vitrified/Porcelain tiles. The tiles are available in a wide variety of designs, textures and surface effects. They cater to tastes as varied from rustics to contemporary marble designs in super glossy mirror finishes.
A Report on Analyze the Marketing of Consumer Products both Durable and Non Durable in Rural Areas
Posted by ProjectsKart
The rural India offers a tremendous market potential. Nearly two-thirds of all middle-income households in the country are in rural India and represents half of India’s buying potential. Despite, the strong potential the rural markets are by and large less exploited. Consider the market, out of five lakhs villages in India only one lakh have been tapped so far. According to us if the rural market has to be adequately tapped, there has to be a change in the way marketing concepts learnt in B-schools with adequate adoption according to scenarios prevalent in rural India. The paper thereby present the modified version of Philip Kotler’s famous marketing mix consisting of 4Ps. The focus is on its modification and subsequent customization to Indian rural markets perspective. The 4Ps have to be modified to include 1P i.e. Packaging and 1R i.e. Retailer as special focus areas. Further to ensure the sustainability of the marketing mix two Es i.e. Education and Empowerment have to be at the core as they help in generating widespread participation from the rural clientele by enhancing their standard of living. The Products in the rural market should essentially operate at the basic and expected level of product classification. They should essentially meet the basic needs of the consumer and should be a no-frill product, as the consumer would not be valuing much any further addition to the product concept. Companies also face a daunting task in communicating about their products to the consumer due to lack of literacy and failure of traditional media to penetrate in the rural households.
Hence, the advertising mix has to be more towards non-conventional yet effective medium like Puppetry, Folk Theater Song, Wall Painting, Demonstration, Posters, Agricultural Games, NGOs network, etc. Thus overall either the product or communication or preferably both need to be customized to target the rural customer. In terms of physical distribution due to lack of infrastructure the costs are very exorbitant to reach the rural customer. Thus, mediums like rural marketing vehicles and melas and haats provide better opportunities to meet customer needs. Also the existing distribution would need a transformation to achieve the required penetration levels as success of Project Streamline of HLL has shown. Since, the value for money concept is more important rural customers, there has to be an approach of treating customer as budget seeking consumer. Here, fitting the consumer needs into an affordable price point is pursued first and then other features of product are fitted in. Similarly, packaging has to meet customer needs of better brand recall and introducing favorable price points. At the same time the importance of retailer has to be recognized where he is one of the most major influencer is customer’s decision making process. He acts as the friend and guide in this process and hence, needs to be managed effectively through promotion programmes and incentives to promote the brand of a company. In order to bridge the gap between Philip Kotler and countryside Indian what is needed the appreciation of unique features of rural India and thus, responding to them by making adequate improvements in the application of the marketing concepts learnt in the class. For achieving the desired results of capturing the rural customer a comprehensive approach to the traditional marketing concepts has to be taken. This marketing mix has to be responsive to customers needs and fit into his life as a tool of self-enhancement. To be successful the concept of marketing has to be taken in conjunction with its economic, psychological and social implications.
Contents:
EXECUTIVE SUMMARY
RESEARCH METHODOLOGY
REVIEW OF LITERATURE
INTRODUCTION
FINDINGS AND ANALYSIS
CONCLUSIONS
SUGGESTIONS AND RECOMMENDATIONS
APPENDIX
BIBLIOGRAPHY
A Study of Potential Market for Videocon Refrigerator with the help of Structured Questionnaire Method for Dealers and Consumers in Aurangabad
Posted by ProjectsKart
The project which was assigned to me was to conduct “the study the potential market of Videocon Refrigerator with the help of structured questionnaire method for dealers and consumers, in Aurangabad.”
The purpose of the conduction of this project is to know the sales pattern from the dealers and to know the market potential from the customer’s view. The area of operation is limited to Aurangabad only. The main tool used to carry out this project is structured questionnaire which is part of the opinion survey method. The questionnaire is designed separately for both consumers and dealers. Structured questionnaire is the effective and efficiently used research instrument. It is commonly used primary data collection tool for research purpose.
Objective of my research is to conduct the comparative study of refrigerators available in market and accordingly find out the market position of Videocon. To achieve this objective, opinion survey method is used with the help of questionnaire. To analyze the market position is means to observe the sales of the company product, whether it is declining, stationary or growing. Along with this main objective, other secondary objectives are also get fulfilled.
A Project Report on Retail Plan for New Retail Brand in India
Posted by ProjectsKart
The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. The major retail players are Pantaloon Retail, Shoppers Stop, Reliance, etc.,
Retailing is one of the biggest sectors and it is witnessing revolution in India. The new entrant in retailing in India signifies the beginning of retail revolution. India's retail market is expected to grow tremendously in next few years. According to AT Kearney, The Windows of Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006. India's retail market is expected to grow tremendously in next few years. India shows US$330 billion retail market that is expected to grow 10% a year, with modern retailing just beginning. India ranks first in 2005. In fact, in 2005 and 2006, India is the most compelling opportunity for retailers, because now India is in peaking stage.
Sector details
1. Introduction to retail industries.
2. Retail word is derived French word retailer means to cut off a piece.
3. Retailing includes all the activities involved in selling goods or services to the final customer for personnel or non-business use.
4. Supermarket is a retailing of a wide variety of consumer products under one roof, ample stock, stock of several brands & extended business hours.
Contents:Summary
Acknowledgement
Industry Profile
Competition In Retail
Store Study
Store Structure
Vision & Mission
Supply Chain Management
Analysis & Interpretation
Conclusion
Bibliography
A Project Report on Investors Perception Towards Online Trading
Posted by ProjectsKart
“Online stock trading in India: An empirical investigation”
In 2007,Nidhi walia and Ravinder kumar’s research report examined the investor’s preference for traditional trading and online trading, investor’s perception on online trading and comparing current usage of online trading and offline trading. This study reveals that out of every 100 investors only 28 trade online, which points out a question as why investors were not able to realize the importance of technology in stock trading.
Online trading has gained momentum from just 0.5% of total traded volumes 5 Years back, which now accounts for 5% of the total trading volume of approximately Rs 14000 Cr on NSE. Over the past 2 years, the value of all trades executed through internet on NSE has grown from less than Rs 100 cr in June 2003 to over Rs 700 Cr in June 2005.
The major findings of the study are that Indian investors are more conservative, they do not change easily and indian traditional traders still choose brokers for trading ,whereas net traders are more comfortable with online trading for its transparency and complete control of the terminal.
A project report on investor perception regarding commodity trading
Posted by ProjectsKart
- Commodity trading
- History of commodity market
- commodity exchanges
- Instruments available for trading
- Rules of commodity trading
REVIEW OF LITERATURE
NEED, SCOPE & OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS & INTERPRETATION
FINDINGS OF THE STUDY
CONCLUSION & RECOMMENDATIONS
BIBLIOGRAPHY
ANNEXURE – I (Questionnaire)
A project on In-Depth Comparative Study of the Customer Preference for Public and Private Owned Bank Loan With Reference to SBI and ICICI Bank in Ahmadabad
Posted by ProjectsKart
Objectives:
- To analyze the various factors which necessitates the adoption of public or private banks?
- To identify the factors affecting customer to go for a home, car, educational loan in public and private banks.
- To identify the loan process in SBI and ICICI bank.
- To understand the customer satisfaction regarding the process for loan in bank.
- To study factors affecting for home, car, educational loan rates in banks.
- How does floating rates of interest affect normal person.
- Different Installment Plan in these loans
In research methodology I had taken both primary and secondary data. In primary data I had prepared a questionnaire to understand customer level of satisfaction. In secondary data I had search in companies’ data base its website and various other second hand data available in this universe.
Preface
Introduction
Floating rate
Research methodology
Review literature
Company profile
Home loan
SBI home loan
ICICI home loan
Car loan
SBI car loan
ICICI car loan
Education loan
SBI education loan
ICICI education loan
Data analysis and its interpretation
Result
Findings and Recommendations
Summary
Conclusion
Bibliography
Appendices
A Project Report on Customer Satisfaction at Big Bazaar
Posted by ProjectsKart
Indian retail industry is the largest industry in India, contributing to over 13% of the country's GDP. Organized retail industry in India is expected to rise 35% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns. It is expected that by 2011-12 modern retail industry in India will be worth US$ 590 billion. It has further been predicted that the retailing industry in India will amount to US$ 833 billion by 2013 and US$ 1.3 trillion by 2018. Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are huge shopping centers, malls and sprawling complexes which offer food, shopping, and entertainment all under the same roof. Indian retail industry is expanding itself most aggressively; as a result a great demand for real estate is being created. Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city.
In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9% annually. The branded food industry is trying to enter the India retail industry and convert Indian consumers to branded food. Since at present 60% of the Indian grocery basket consists of non- branded items. Indian retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort. Indian retailing industry has seen phenomenal growth in the last five years. Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly to the growth of Indian retail sector. The “India Retail Sector Analysis report helps clients to analyze the opportunities and factors critical to the success of retail industry in India.
Indian retail industry is going through a transition phase. Most of the retailing in our country is still in the unorganized sector. The spread out of the retails in US and India shows a wide gap between the two countries. Though retailing in India is undergoing an exponential growth, the road ahead is full of challenges.
Contents
INTRODUCTION
RESEARCH METHODOLOGY
REVIEW OF LITERATURE
PROFILE OF THE COMPANY
ANALYSIS AND INTERPRETATION OF DATA
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
BIBLIOGRAPHY
ANNEXURE
A Project on Customer Relationship Management in Religare Securities with Special Reference to Equities
Posted by ProjectsKart
World see India as the emerging power of the planet and Indian finance has major role to play in letting the country in this great position. Share market is the breathing zone of Indian financial market. Every Indian company which has some significance with lot of people has been listed in the stock exchange and has been affecting country.
Broking firms play a major role in the smooth functioning of the Stock Market because investors trade through these broking firms. So because of lots of opportunity in this sector with that is the increasing competition. More and more companies are entering into this sector, so to maintain and acquire the client base it requires good marketing strategies on the companies part.
It must be kept in mind that major share of investors are price sensitive and they decide the investment options and the options to trade trough on the basis of cost effectiveness.
Contents
1. Introduction to Brokerage industry
1.1 Primary Market
1.2 Secondary Market
1.3 Evolution of the Indian Brokerage Market
1.4 Development in the Brokerage Industry
1.5 Industry Insight
1.6 Main players in the brokerage industry are
2. Introduction to Religare Enterprise Limited
2.1Historical Background Of The Group
2.2 Vision & Mission
2.3Now What Does RELIGARE Mean?
2.4 Key Events and Milestones
2.5Organization Structure
2.6 Central Leadership Team
2.7 Board of Directors - Religare Enterprises Limited
2.8 Addresses
2.9 Religare Global Presence
2.10 Following are the companies Under Religare Enterprise Limited
3. Religare Securities Limited
3.1 Products and services
3.2 Key Executives
3.3 SWOT Analysis Of Religare Securities Ltd
4.FINANCIAL ANALYSIS
4.1Profit and Loss Account
4.2Balance Sheet
4.3 Financial Statement Analysis
4.4 Trend Analysis
A Project Report on Analysis of Cadbury Chocolate in the Market with its Competitors
Posted by ProjectsKart
The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market Intec UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in 60 countries and a trade in staggering 120.
This project is a sincere effort to look for the market potential in chocolate and confectionery industry. A descriptive research procedure had been applied to come to the conclusions of the project. A detailed questionnaire had been prepared and the responses of the concerned people had been collected for the analysis. The project later concluded in recommending the market potential of the chocolate and confectioneries.
TABLE OF CONTENTS
INTRODUCTION
EXECUTIVE SUMMARY
OBJECTIVE OF RESEARCH
RESEARCH METHODOLOGY
ANALYSIS & OBSERVATION
DATA ANALYSIS AND FINDINGS
CONCLUSION
RECOMMENDATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
A Study on Indian Telecom with reference to Bharti Airtel
Posted by ProjectsKart
All these services are rendered under a unified brand “Airtel”. The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in
India.
Successful businesses have extensive knowledge about their customers and competitors. Getting accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business.
In developing a market plan, your primary functions are to understand the needs and desires of your customer select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware, and ensure product or service delivery.
A Project Report of Investor Behavior on Stock Market
Posted by ProjectsKart
Market is full of uncertainty and on the top of that new event is adding up to the fuel. Take the output trend in infrastructure and industry.
The stock market have bid farewell to badla system and have introduced sophisticated finance products and other options of investments that are giving right to the holder to buy or sell units at a predetermined rates.
I have made an attempt to evaluate the performance of mutual funds among various categories of investors in different plans and schemes, which are distributed by VICTORIA PORTFOLIO LIMITED AMC.
Contents:PREFACE
ACKNOWLEDGEMENT
CHAPTER -1
1.0 INTRODUCTION
1.1 Overview of Indian Mutual Fund Industry
1.2 Profile of victory portfolio limited
1.3 Problems of the Organization
1.4 Competitor’s Information
1.5 SWOT Analysis
CHAPTER –2
2.0 CONCEPTUAL DISCUSSION
2.1 Theoretical backdrop and Literature Review
2.2 Investors behaviour
CHAPTER –3
3.0 OBJECTIVES AND METHODOLOGY
3.1 Significance of the Study
3.2 Managerial Usefulness of the Study
3.3 Objectives
3.4 Scope of the Study
3.5 Methodology
CHAPTER –4
4.0 DATA ANALYSIS AND INTERPRETATIONS
CHAPTER –5
5.0 FINDINGS AND RECOMMENDATIONS
ANNEXURES