A Project Report on McDonald's

McDonald’s is a globally successful fast-food restaurant.  From the time of its birth it has gain enormous success and is growing at the international level.  The powerful entry through franchisee system the standardization and adaptation strategy play an important role in gaining the huge success of McDonald’s and brand image of McDonald’s.
 
McDonald’s strategy of standardizing their products on its preparation, techniques of presentation along with the adaptation strategy has created a difference in McDonald’s as compared to that of its competitors.
 
Marketing being my subject interest knowing the strategy of one of the most successful company will really help me out.  Thus, I have chosen McDonald’s as my study of subject for my 100 marks project in TYBMS.  This has really helped me out to know lots of marketing techniques and practically understand the McDonald’s strategy of standardization and adaptation.
 
STUDY:In the project focus has been made on McDonald’s franchisee in India. The challenges faced, their target market, segmentation strategies. The supply chain of the company and its ability to provide best quality food at the best cost. The 5 P’s of McDonald’s and the various schemes provided by the company to its employees while working in McDonald’s and even after their retirement from the company. McDonald’s as a service industry its life cycle is also studies. The present strength and weakness of the company and the future opportunities and its future threats are also study for better analysis of McDonald’s marketing in India.
 
CONCLUSION:Studying McDonald’s and its marketing system has helped me a lot in understanding the marketing subject in a better manner. And it will be helpful for me in near future.

Contents:CHAPTER I:-INTRODUCTION
INTRODUCTION
HISTORY
FRANCHISEES   

CHAPTER II: - MCDONALDS IN INDIA
THE INDIAN BEGINNING
OUR VISION
CHALLENGES IN ENTERING INDIAN MARKET
SEGEMENTATION ,TARGETING AND POSITIONING

CHAPTER III: - MCDONALDIZING THE SUPPLIERS
SUPPLY CHAIN

CHAPTER IV: - MARKETING MIX
PRODUCT
PLACE
PRICE
PROMOTION
PEOPLE

CHAPTER V: - MC EMPLOYEE
EMPLOYEE BENEFITS
FACILITIES
EMPLOYEE RECOGNITION
RETIREMENT BENEFITS

CHAPTER VI:-MCDONALDS IN SERVICE INDUSTRY
MCDONALDS EXPERIENCE
MOMENT OF TRUTH
IMPORTANCE OF PRODUCT LIFE CYCLE
A PERFECT EXAMPLE OF REVITALIZINGA PRODUCT IN DECLINE STAGE

CHAPTER VII:- ANALYSIS
COMPETITORS ANALYSIS
SWOT ANALYSIS
   
CHAPTER VIII: - EXHIBITS
INDIAN MENU
SURVEY QUESTIONNAIRE
   
CHAPTER IX: - NEED FOR MCDELIVERY AND KIOSK
MCDELIVERY
KIOSK

CONCLUSION
 

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A Project Report on Bharti Airtel Ltd

Communication is of great significance in the present world. Without proper communication it would be really very difficult to co-ordinate and manage even the smallest possible thing.

Thus, I have selected this topic due to increasing importance of telecommunication and the greater competition that exists among the different companies.

This report on Bharti Airtel is done to find out certain objective regarding the strategic approach adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analysed using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc.

The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market.

 This report on Airtel does not only give description about the company but also talks about the various marketing strategies adopted by the company.

SWOT analysis of Airtel helps to find out the weak points of the company and in finding out the ways to overcome that problem.

Similarly with the help of Ansoff matrix the different strategic options available to the company under the different market condition can be found. And also to find the answer as to why company is looking for overseas market like Nigeria and Seychelles. 

Contents:
Chapter-I
Acknowledgment
Executive Summary
Introduction
Methodology
Limitations

Chapter-II
Objective
Airtel Enterprise Service
Airtel Growth Strategy
Promotional Strategy
Marketing Strategy
Relationship Management
Celebrity Endorsement Strategy
Competition and Challenges ahead for Airtel
Revenue Market share
SWOT Analysis
BCG Matrix
Ansoff Matrix
Industry Structure Porter’s Model
5 Force Mode

Chapter-III
Article (Bharti Airtel / Manchester United Agreement)

Chapter-IV
Company Profile

Chapter-V
Primary Data

Chapter-VI
Case Study

Chapter-VII
Findings
Recommendations
Conclusion
Bibliography

 

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A Marketing Research Report on Tanishq

As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer's mind.

It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product's advertising/marketing strategy.

By collecting data with the help of research methods, the researcher can manage to understand the consumer, what he wants, when he wants it, and how he wants it.

Research methodologies, more or less, aim to reveal consumers’ different perceptions of the product, in large part about the way it is advertised.

The researcher wants to know how effective the advertisement is on his listeners, where the strategy falls short, and where it can improve.

Ultimately, it can be said that the most important task of advertising/marketing research is to increase the sales of the product. This requires a well developed marketing plan, a good know-how of the prospective consumer, and most of all an effective and rational research methodology.

Contents
Introduction
Market Research
Market Research For Business Planning & Growth
Tanishq – An Introduction
Locating Tanishq
Product Line & The Collections
Tanishq For You
Tanishq Retailing
Marketing
Tanishq Marketing Strategy
The Jewellery Market
Some of Tanishqs Competitors
Tanishq – Market Research
Tanishq – The Turnaround Story
Promotion, Advertising & Public Relation
Tanishq In The News
Globalization

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Dessertation Report on Indian Chocolate Industry

The  Cadbury’s  India’s number one chocolate is able to share with their market insights based upon unparalled breath of chocolate experience.

The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market intech UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in 60 countries and a trade in staggering 120.

This project is a sincere effort to look for the market potential in  chocolate and confectionery industry.  A descriptive research procedure had been applied to come to the conclusions of the project. The project later concluded in recommending the  market potential of the chocolate and confectioneries.

Contents                   
1. Introduction                               
2. Objective                               
3. Research Methodology                       
4. Chocolate Industry                           
5. Chocolate in a Bloom                           
6. Chocolate Industry in India                       
7. Major Players                                
8. Amul                                   
9. Nestle                                    
10. Cadbury                                
11. SWOT analysis of Cadbury                         
12. Market Segmentation                           
13. Psychographics and Demographics                   
14. Product Positioning                            
15. Product Market Boundary                        
16. Price Sensitivity                           
17. Consumer Buying Behavior                       
14. Industry Structure and Dynamics                    
15. The Rural Conundrum                           
16. Key Success Factors                            
17. Product Life Cycle                            
18. Positioning                                
19. Procter's 5 Force Model                        
18. Rural Market Initiatives                          
20. Suggestions                               
21. Conclusion                               
22. Bibliography

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Importance of Effective Brand Building and Segmentation with Respect of ICICI Credit Cards

Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and   articles  without defining the market that’s segments are to be identified.

Table of Contents (56 Pages)

1. CERTIFICATE
2. ABBREVIATIONS
3. SUMMARY OF THE STUDY
4. OBJECTIVES AND LIMITATIONS
5. INTRODUCTION
6. REVIEW OF LITERATURE
7. COMPANY PROFILE
8. HISTORY OF CREDIT CARDS                                           
9. CREDIT CARD FEATURES                                                   
10. SEGMENTATION OF CREDIT CARDS
11. DATA ANALYSIS
12. FINDINGS
13. CONCLUSIONS
14. BIBLIOGRAPHY

 

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Dissertation on car market and buying behavior a study of consumer perception

The  automobile   industry   today   is   the  most   lucrative   industry.  Due   to   the   increase   in disposable income in both rural and urban sector and easy finance being provided by all the  financial  institutes,  the  passenger  car  sales  have  increased  at  the  rate  of 38%  PA in  June  2005-06  over   the  corresponding  period   in   the  previous  year.

Table of Content (75 Pages)

1. Executive Summary………………………………………06

2. Introduction………………………………………………..08

3. Overview of the Auto segment…………………………14

4. Review of Literature………………………………………20

5. Objective of the study……………………………………29

6. Scope of the study………………………………………..30

7. Research methodology………………………………….32

8. Limitation of the study…………………………………..39

9. Car’s Profile………………………………………………..40

10. Finding and Analysis…………………………………….51

11. Cross Tabulation………………………………………….68

12. Conclusion…………………………………………………71

13. Scope of the Study……………………………………….74

14. Annexure …………………………………………………...75 

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Channel Development at Max New York Life

Indian  insurance  industry  is  emerging  rapidly after year  2000. To  survive  in  this highly competitive scenario, managers are being pressured to improve quality, recruit  quality  and   skilled  people  and  eliminate   inefficiency.   The  collective efforts of the employer, managers and other relative people assume relevance in this context.

TABLE OF CONTENTS (67 Pages):
Acknowledgement
Preface
Table of Contents

List of Abbreviations
SECTION A: INTRODUCTION
A.1 ABOUT INSURANCE INDUSTRY
A.2 ABOUT MAX  NEW YORK LIFE
A.3 ABOUT PROJECT

SECTION B: CHANNEL DEVELOPMENT STRATEGIES
B.1 ELIGIBILITY MODEL
B.2 DEVELOPMENT STRATEGIES
B.3 SCRIPTS AND OBJECTION HANDLING

SECTION C: CHANNEL DEVELOPMENT PROCESS
C.1 NAME GATHERING IN-P200
C.2 SHORTLISTING
C.3 APPROACHING
C.4 INITIAL SCREENING
C.5 NAT
C.6 CAREER SEMINAR
C.7 CAREER INTERVIEW
C.8 FCS
C.9 CONTRACT

SECTION D: STATUS REPORT
D.1 ACTIVITIY CHART

SECTION E: CONCLUSION
E.1 EXPERIENCE
E.2 SUMMARY
E.3 RECOMMENDATION
E.4 BIBLIOGRAPHY

 

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Marketing Research Report on Tapal

Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in South Asia. The demand for tea in Pakistan is very high. With such a high consumer base, the  competition is also very intense.

Table of Contents:

Acknowledgement    3

Mission Statement    4

Vision Statement    4

Objectives    4

Introduction    5

Business Scope    6

External Analysis    7

Product Position In Their Life Cycle    8

Product Life Cycle Stages    9

Competitor’s   Analysis    9

Swot Analysis    10

Business Portfolio    12

Market Segmentation By Product    13

Market Positioning    14

Pricing strategy    14

Distribution strategy    15

Promotional strategy    18

Buble tea   20

Executive Summary    21

Macro Environment  24

Marketing Strategy and Objectives  27

Demand Forecasting  27

Target Marketing  28

BCG Matrix  34

SWOT Analysis  36

4P’s  40

Competitors’s Analysis   42

Porter’s Analysis  43

   

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