A Project Report on Relationship Marketing in Capital Market

The Present business scenario is totally consumer oriented. Every company faces stiff
competition from its competitors, each provides the best product at competitive rates. As a result customers have lot of choices to get the best with the least cost. To face this competition, it is very important to know customer’s behavior, there needs, preference and also the motivation factors. My Project was on “Relationship Marketing of Financial Products” Dealing in the financial product with in varanasi. To know the Motivational & demotivational factors of the client so as to cater the needs in most appropriate manner.It will help business to expand its network & also its services.I had done my project under the guidance of My Guide Mr. Anurag srivastava whose guidance helps me in completing my Project Work Successfully.
Religare Securities Limited Provide its Expert service in Capital market Operations to
institutional Investors. Company is a Member of National Stock Exchange as well as Bombay Stock Exchange. Religare is slowly but steadily gaining market share and goodwill in the Market. Its strategies for marketing its services as well as developing a good Relationship Marketing with its client has given an edge over the other service providers. Religare is on expansion path and is looking forward to be in the top. Religare is a very flexible organization and its gives equal opportunity to its young and energetic staff to work so as to bring this organization among the top.
This project also throws lights on the working frame of broking service. This industry is on the spree to adopt the latest technology and thus any player has to be dynamic in this industry. The comparative analysis done in this project show how Religare has built competitive edge on some ground. The Project help you understand the strategies of this industry right from De-Mat toTrading, Margin to analysis and risk to return. I hope this project prove to be beneficial for the Company and also give the reader a through idea about the industry. I learnt a lot through out the process of undertaking this project report.To fulfill my task I had to visit the client personally who are dealing in share trading with this company or some other broking house.For this project I was assign the target of 10 accounts, for which I first generated the database and made appointment with them and convert them in as traders of Religare Securities Limited,for this I have to convince them and explain the concept and collect the Trading Form and a cheque of Rs. 500 only. After going through the exercise I found that RSL is one of the upcoming companies in the Marketing of financial Product, as the credibility of other companies are going down in the market and it is the right time for the RSL to built its reputation in the market The Main reason for RSL low market share is because of local brokers in the market which a charging very less Margin as initial investment for Trading in Stock Market. But No doubt it is having lots of scope to grow in the financial Market, and I wish it is having a shining future in the coming years.


Contents:

EXECUTIVE SUMMARY  
INTRODUCTION
INDUSTRY PROFILE
COMPANY PROFILE
ORGANISATION STRUCTURE

OBJECTIVES
METHODOLOGY
PRODUCT DETAILS
STOCK TRADING
DEPOSITARY SERVICE
MARGINAL FINANCING
MUTUAL FUND
COMMODITY TRADING
RELATIONSHIP MARKETING
SWOT ANALYSIS
DATA ANALYSIS & INTERPRETATION
FINDINGS
LIMITATION OF STUDY
CONCLUSION & RECOMMENDATION
ANNEXURE
BIBLIOGRAPHY

 

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A Project Report on Performance of Banking Sector

The banking Companies Regulation Act of India 1949, defines banking as “The accepting for the purpose of lending or investment of deposits of money from public, repayable on demand or otherwise, withdrawal by cheques, draft or otherwise”. According to HORACE WHITE “The bank is manufacturer or credit and a machine for facilitating exchange”.
A bank is a commercial or state institution that provides financial services, including issuing money in form of coins, banknotes or debit cards, receiving deposits of money, lending money and processing transactions. A commercial bank accepts deposits from customers and in turn makes loans based on those deposits. Some banks (called Banks of issue) issue banknotes as legal tender. Many banks offer ancillary financial services to make additional profit; for example: selling insurance products, investment products or stock brooking.
Banks have a long history, and have influenced economies and politics for centuries. In history, the primary purpose of a bank was to provide liquidity to trading companies. Banks advanced funds to allow businesses to purchase inventory, and collected those funds back with interest when the goods were sold. For centuries, the banking industry only dealt with businesses, not consumers. Commercial lending today is a very intense activity, with banks carefully analysing the financial condition of its business clients to determine the level of risk in each loan transaction. Banking services have expanded to include services directed at individuals and risk in these much smaller transactions are pooled.

 

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A Project Report on Mutual Fund as an Investment Avenue at NJ India Invest

A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is invested by the fund manager in different types of securities depending upon the objective of the scheme. These could range from shares to debentures to money market instruments.

The income earned through these investments and the capital appreciations realized by the scheme are shared by its unit holders in proportion to the number of units owned by them (pro rata). Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed portfolio at a relatively low cost. Anybody with an inventible surplus of as little as a few thousand rupees can invest in Mutual Funds.

Each Mutual Fund scheme has a defined investment objective and strategy A Mutual fund is the ideal investment vehicle for today’s complex and modern financial scenario. Markets for equity shares, bonds and other fixed income instruments, real estate, derivatives and other assets have become mature and information driven. Price changes in these assets are driven by global events occurring in faraway places. A typical individual is unlikely to have the knowledge, skills, inclination and time to keep track of events, understand their implications and act speedily.

An individual also finds it difficult to keep track of ownership of his assets, investments, brokerage dues and bank transactions etc.A draft offer document is to be prepared at the time of launching the fund. Typically, it pre specifies the investment objectives of the fund, the risk associated, the costs involved in the process and the broad rules for entry into and exit from the fund and other areas of operation. In India, as in most countries, these sponsors need approval from a regulator, SEBI (Securities exchange Board of India) in our case. SEBI looks at track records of the sponsor and its financial strength in granting approval to the fund for commencing operations.

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A Project Report on Mutual Fund Analysis Trends at Sharekhan LTD

Mutual fund industry has emerged as the most dynamic segment of the Indian financial system. Thanks to the rigorous policy initiatives of the government. Till 1987 the UTI was the only mutual fund. The industry has witnessed an unprecedented level of growth with the entry of mutual funds sponsored by nationalized banks and insurance companies. The objective of this project is to explain the data interpretation and Analysis of Mutual funds industry.

Description of the Project:

Take a comprehensive look at the overall performance of the MF industry in India:

The origin and development of Mutual Funds.

Regulatory Environment of Mutual Funds.

Mutual fund Industry – Its size and growth

Investment pattern of Mutual Funds, includes:

1. Comparison of Returns

2. Investor’s Behavior

3. Pattern of investments

Evaluation of performance of Mutual Funds includes:

1. Performance of Private sector Funds

2. Performance of Public sector Funds

3. Performance of UTI Funds

4. Problems the industry is facing and measures to overcome these problems

Contents:

• EXECUTIVE SUMMARY
• SYNOPSIS
• COMPANY PROFILE
• Introduction   
• Services provided by the SHAREKHAN
• Equities and Derivatives   
• Sharekhan equity analysis   
• MUTUAL FUND   
• Introduction   
• Organisation of a Mutual Fund
• Sponsor   
• Mutual Fund as Trusts
• Asset Management Company(AMC)
• History   
• MUTUAL FUNDS IN INDIA   
• First Phase - 1964-87   
• Second Phase - 1987-1993 (Entry of Public Sector Funds)   
• Third Phase - 1993-2003 (Entry of Private Sector Funds)   
• Fourth Phase - since February 2003   
• Advantages of Mutual Funds   
• Objectives   
• MORE ABOUT MUTUAL FUNDS
• What is the Regulatory Body for Mutual Funds?   
• What are the benefits of investing in Mutual Funds?
• What is NAV?   
• What is Entry/Exit Load?
• Are there any risks involved in investing in Mutual Funds?   
• TYPES OF MUTUAL FUNDS   
• Schemes By Structure   
• Schemes by investment Objective
• Other Objective   
• Schemes By Structure In Detail   
• Schemes according to Investment Objective In Detail   
• Other Schemes In Detail   
• TAX BENEFITS   
• To The Mutual Fund
• Tax Implications To Investors   
• RISK FACTORS   
• STATUTORY DETAILS
• DIFFERENT INVESTMENT PLANS THAT MUTUAL FUND OFFERS   
• Growth Plan and Dividend Plan   
• Dividend Reinvestment Plan   
• RIGHTS AVAILABLE TO A MUTUAL FUND HOLDER IN INDIA   
• FUND OFFER DOCUMENT   
• ACTIVE FUND MANAGEMENT   
• PASSIVE FUND MANAGEMENT   
• EXCHANGE TRADE FUND (ETF)
• Latest Development In ETF (TOI Aug 12, 2006)   
• SHARE KHAN MUTUAL FUNDS   
• Investment Philosophy   
• ASSOCIATION OF MUTUAL FUND IN INDIA (AMFI)   
• The AMFI Code Of Ethics   
• AMFI Mutual Fund   
• Professional Selling Practice
• Enforcement   
• Definitions   
• SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)(MUTUAL FUNDS) REGULATIONS, 1996   
• Procedure for Registering a Mutual Fund with SEBI   
• Terms & Conditions for Registration (Regulation: 10)   
• Constitution of the Mutual Fund (Regulation: 14)   
• Contents of trust deed (Regulation: 15)   
• SEBI Guidelines (2001-02) Relating to Mutual Funds
• Investing in Mutual Funds   
• INVESTOR’S BEHAVIOUR   
• STRUCTURE OF THE INDIAN MUTUAL FUND INDUSTRY   
• Some of the AMCs operating currently are   
• RECENT TRENDS IN THE INDIAN MUTUAL FUND INDUSTRY
• Causal Factors For The Trend   
• Growth of Business Of UTI   
• Mutual fund flows -- Private sector funds in focus   
• Shifting asset base   
• Big share in inflows   
• Healthy competition   
• Beating the broader indices
• Top performing funds   
• Sector funds, a mixed bag
• Focus on select sectors   
• The laggards   
• Sector funds lose steam   
• Mid-cap focus pays off   
• Tax-saving funds race ahead   
• Broader indices, tough to beat   
• Large-cap focus drags performance
• PROBLEMS   
• MEASURES TO OVERCOME THESE PROBLEMS  

  

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A Project Report on Investors Perception Towards Online Trading

“Marketing management 12e-Analysing consumer markets” by Philip Kotler states that perceptions are more important than reality and it affects the consumers actual behaviour.Perception is defined as the process by which an individual selects,organizes,and interprets information inputs to create a meaningful picture of the world.

“Online stock trading in India: An empirical investigation”
In 2007,Nidhi walia and Ravinder kumar’s research report examined the investor’s preference for traditional trading and online trading, investor’s perception on online trading and comparing current usage of online trading and offline trading. This study reveals that out of every 100 investors only 28 trade online, which points out a question as why investors were not able to realize the importance of technology in stock trading.
Online trading has gained momentum from just 0.5% of total traded volumes 5 Years back, which now accounts for 5% of the total trading volume of approximately Rs 14000 Cr on NSE. Over the past 2 years, the value of all trades executed through internet on NSE has grown from less than Rs 100 cr in June 2003 to over Rs 700 Cr in June 2005.
The major findings of the study are that Indian investors are more conservative, they do not change easily and indian traditional traders still choose brokers for trading ,whereas net traders are more comfortable with online trading for its transparency and complete control of the terminal. 

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