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Major Projects on Marketing Management

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Projects on Human Resource Management

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Major Projects on Finance Management

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Major Projects on Operations Management

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Short Projects on Management

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eBooks on Management

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Effective Supply Chain Management as a Strategic Advantage

mba projects in marketingTSS was established in 1913 and since then it has been in Sirsi. The products have got their own brand image and also customers. Based on the service provided by TSS to its customers we can know how the organization considers its customers and its products to the customers.

A study Effective supply chain management as a strategic advantage at TSS is undertaken for assessing the supply towards the customers and to understand the expectations of the customers towards arecanut and its products which will in turn help to take appropriate action by the management for removing the loop holes.

To interrogate customer‘s area-sampling system was adopted, since the population is undefined so 50 customers were interrogated to elicit the information, which are analyzed, interpreted and placed under with comments, charts and findings. The idea that customers prefer one product or one service over another is not new.

The ability to identify and measure the elements of such preference decisions with any accuracy and reliability has only recently become available. Most importantly, we have come to realize that high customer satisfaction does not assure continued customer Preference. Satisfaction research over the past fifteen years demonstrates that high satisfaction scores, while a measure of organization performance on a set of important criteria, do not adequately explain the composition of preference formation and therefore often serve as insufficient predictors of sustained preference or what is normally referred to as customer loyalty.

The co-operative society in India has a significant role to play in the economy. Enormous intermediaries are dependant for managing supply chain in the sector, like wholesalers and retailers. Due to this, the sector is engulfed with unhealthy cut throat competition among themselves and because of this its being cumbersome task for the marketers to create awareness about their product, brand and to induce consumers.

The TSS has its business presence across Karnataka and the consumers are scattered among various elements like geographical, religion, age, occupational, economic etc. Management needs to know the supply chain information in order to make sound decisions. Surveys on customer, retailers, and wholesalers can produce favorable or unfavorable result, but brings a number of benefits to management.

A study on supply chain helps to understand the performance of the organization and the behavior of the customers and the merchandisers. The study of supply chain indicates the expectations of the firm. Customer preference helps to understand the loyalty of the customer towards the products. The management finds a possible way to fulfill the expectations of customers and wholesalers and attracts new customers and wholesalers.


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Comparative Study of Interest Rates on Education Loans

mba finance projectsAn education loan is a loan taken to help pay for an education, usually at a college or trade school, but may also be used to pay for private schools or prep schools as well. The education loan is available in several different types.

These are student loans, parent loans and private loans. Loans are also either guaranteed or unguaranteed. Student and parent loans are most likely to be guaranteed by the government, though many agencies work for the government in this respect. Unguaranteed or unsubsidized loans are usually from private lenders only, and usually can only be obtained if one has a good credit score or significant equity.

The student loan is usually the best choice education loan for a student whose parents cannot pay for his or her education. While the student remains in school, interest on this type of education loan in accrues and is paid for by the government.

A parent education loan is a good choice for parents who don‟t want their children to end their college career in debt. These can also be guaranteed, meaning that parents don‟t necessarily have to have great credit scores to get a loan. Interest rates tend to be relatively low, but a longer repayment schedule means paying quite a bit of interest.

The private education loan almost always requires good credit. Many people use the equity in their house to take out such a loan. Unlike the parent and student education loan, the private education loan is not usually need based. Often when students apply for financial aid, they are told they, or their parents, make too much money to qualify.

The federal government does not guarantee the private education loan, and payments usually begin on the loan right away. These loans usually have the highest interest rates, as well. If they are taken as part of refinancing a home, they may be more economical.

Because students frequently leave college heavily burdened with debt, it is important to consider how much of a loan one really needs. The less debt contracted the better. Before applying for an education loan, evaluate the other types of aid that may be available. There are numerous scholarships that go unclaimed each year because no one applies for them. Research into scholarships that are not need-based can often help defer some college expenses, lessening the amount one needs to borrow.

A strong banking sector is important for flourishing economy. The failures of the banking sector may have an adverse impact on other sectors. This Study will help us to understand the education loan about banking services and products. In this background this study tries to analyze the educational loan interest rate towards banking services.

In this research I have adopt the Descriptive Research method only for PNB, Syndicate bank and SBM Education loan schemes for just compare the offer document of these three banks.

Research Methodology is an important part of every project. Because it help in knowing how to select representative sample from the world or the general population, the right research tools and techniques to complete the research.

To satisfy the customer the study of consumer behavior is important because he is the king. The Research Process is based on survey method, so in order to implement the survey we go to Service Provider and the Services user which is the customers. 


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Brand Awareness of Spencer's and Comparative Analysis with Big Bazaar

mba projects in marketingSpencer's Retail in India is in an enviable but challenging position instead of trying to generate new business, it is struggling to keep up with explosive growth. Approximately two years ago, the company had approximately 60 stores and 4,000 employees; today, it has more than 350 stores and 15,000 employees.

By 2004 the retail industry was growing rapidly in India, and Spencer's Retail decided to pursue an aggressive expansion strategy. The company had the customers, the products, and the employees to make it happen. It just needed an IT infrastructure that could support rapid growth. Current servers were at capacity, and the company needed to upgrade before adding new stores. Amit Mukerjee, Group CIO of the RPG Group, describes the challenge as part of the learning curve for retail development in India. ―Retailing is a new business in this country. As the business matures, the process matures, and IT systems must evolve accordingly.

The company also needed an enterprise resource planning (ERP) solution to handle critical processes such as supply-chain management. It decided to implement mySAP ERP, now called SAP ERP, and realized the solution needed to run on high-performance servers. Spencer's Retail evaluated several possibilities, including servers from HP, IBM, and Sun Microsystems. It decided to build its IT infrastructure on Sun systems for several reasons. Sun SPARC Enterprise Servers had the performance and scalability needed to sustain its business, and they delivered higher performance at less cost. Sun's knowledge of the retail space in India, as well as its long history with RGP Enterprises, were also deciding factors.

Spencer's Retail chose Sun SPARC Enterprise M5000 servers with four dual-core 2.1 GHz SPARC 64 VI processors as the center of its production environment. Designed for consolidation and virtualization, Sun SPARC Enterprise Servers bring mainframe-class utilization and efficiency levels to the open systems market. Supporting hardware partitions and Solaris Containers, these systems deliver deliver 24/7 mission-critical services while reducing power, cooling, and space requirements.

After an eight-month testing period beginning in early 2005, the company installed the SAP ERP database software on two Sun SPARC Enterprise M5000 servers in a high-availability cluster with Sun Cluster 3.2 software. The disaster recovery solution ensures business continuity with advanced failover protection.The cluster is connected to a Sun StorageTek 6540 array through a Dell Brocade SW200E Switch. ASun StorageTek SL500 Modular Library System is used for data backup as well. The solution also includes Sun SPARC Enterprise T5120, Sun SPARC Enterprise M4000, and Sun Fire V490 servers used to support both production and quality assurance functions.

Spencer's Retail has rolled out its SAP solution to approximately 160 stores and expects to complete deployment to more than 350 stores by October 2008. The company purchased the SunSpectrum Enterprise Service Plan to help support the ambitious project. Indranil Guha, head of the ERP data center at Spencer & Co. says, ―We are always in touch with Sun; we work with it as a partner. Good customer service is very important to us, because we run our entire business on Sun servers.‖

The company is meeting its initial goals for a high-performance solution with room for growth. It has already observed that data transactions run as much as five times faster on the new systems. And it estimates that its current solution can easily handle up to 1,000 stores. The company also appreciates that the more energy-efficient and compact design will reduce space and power requirements.

Spencer's Retail plans to enhance its IT environment further with a new disaster recovery site, which will include Sun Fire V890 servers and Sun SPARC Enterprise T5120 servers running Solaris Cluster software connected to a StorageTek 6140 array. It will also use Sun StorageTek Data Replicator Software software to mirror data between the production environment and the remote location. Together with its new server infrastructure, the disaster recover installation will provide the high-performance, high-availability solution the company envisioned. With its business processes running on Sun infrastructure, Spencer's Retail can meet business growth with confidence.

Company Profile Spencer's retail is the largest* supermarket chain in India. We offer a complete range of products & durables, from bread to bed cover; from toothpaste to even television sets. Today Spencer's has 100 stores spread across 25 cities with a retail trading area of more than half a million square feet, and we're growing rapidly. Spencer's is the shopping choice for millions across the country, 2.8 million to be exact, who frequent our stores every month.

Today Spencer's offers its customers a customized and convenient shopping experience in 5 different formats. Each format, namely the Spencer's Express, Spencer's Fresh, Spencer's Daily, Spencer's Super and Spencer's Hyper is differently sized and caters to the various needs of our consumers. We at Spencer's offer a pleasant and delightful shopping experience by ensuring convenient store locations, trusted quality, great value for money and a wide array of products. And these qualities characterize all of our 100 stores, across the country.


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A Study on Employee Job Satisfaction at KMF

mba hr projectsIndia is called the “country of villages” where it covers nearly 70% of its total area. In this relation we can say that Indian economy is base on rural activities and their development. Therefore we have to give prime importance to the rural activities.

A dairy is a place for handling milk and milk products. Technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science which deals with the processing of milk and the milk products on an industrial scale. In developed dairying countries such as the USA the year 1850 is seen as the dividing line between farm and factory scale production. Various factors distribute to this change in these countries such as the concentration of the population in cities where the jobs are plentiful, rapid industrialization, improvement of transportation facilities, development of machines etc., The rural areas are identified for the production, urban areas are for the processing of the milk.

Around 1500 BC to 2000 BC the Aryans were first to domesticate cattle. Use them for tilling their land obtain milk to be consumed as food. Again it were Aryans who priced the milk of a cow more than its meat, forbade its slaughter, created legends about it and even worshipped it. Hindus even to this day consider cow as sacred. Besides it were only the East (India/China) which domesticated buffalo as milch animal succeeded so well that today, more than half the total production of milk in India is obtained from buffalo.

Most of the farmers have one milk animal, they sell the milk through local milk contractors or middlemen. These traders have always exploited the poor and uneducated milk producers. It was in the late forties, when integrated approach for dairy development based on farmers owned milk co-operative was first adopted at Anand. The system includes milk procurement productions and marketing through farmer co-operatives. In India, the market milk technology may be considered to have commenced in1950 with the functioning of the Central Dairy of Aarey Milk Colony and milk product technology in 1956 with the establishment of AMUL dairy, Anand. The system of collective ownership, operation and control of milk trade by farmers came to be known as ANAND PATTERN. Anand pattern has given them an opportunity to have access to the modern technology.

The premises institution NDDB and IDC for application of the Anand pattern throughout the country. The whole project under which replication was envisioned, is named as “operation flood”. The success of Anand pattern depends as establishing a strong co operative infrastructure at the grass root level, making economically viable to strengthen.

Dairy industry offers employment opportunity to the people so as to help the farmers to get fair price of milk. The farmers are provided with medical facilities to their cattle. Milk is becoming an alternative life line in our rural economy. With the advent of white revolution that is “SKHEERA KRANTI” in the same pattern of Denmark and Holland.

Export of dairy products plays an important role in our foreign trade. It increases the foreign exchange and national income of our country and also economic development of our country

In June 1974, an integrated project was launched in Karnataka to restructure and reorganize the dairy industry on the co operative principle and to lay foundation for a new direction in dairy development. Work on the first ever, World bank aided dairy development project was initiated in 1975. Initially the project covered 8 southern districts of Karnataka and Karnataka Dairy development corporation was set up to implement the project.

Dairy developmental activities was set up with dairy co operative societies at grass root level, milk unions at the middle level and dairy development corporation at state level as an apex body with the responsibility of implementing Rs.51 crores project. After the closure of operation flood II the dairy development activities which continued under operation flood III ended on 1996. The post operation flood works are financed by NDDB under different terms and conditions.


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A Study on Analysis of Ratio Analysis and Performance Evaluation

mba finance projectsThe world of business today has undergone a complete metamorphosis. This process was further augmented by various round of GATT agreement that culminated into WTO a new world order to trade and business. The command economy has yielded place to market economy with wide ranging implications for Indian business and industry which have to be globally competitive in terms of technology, costs and quality. To cope up with these challenges, a new breed of professional managers is needed some of the traditional theories of management are being challenged today in terms of their relevance in the fast changing environment, and new management practices and concepts are evolving. Unfortunately, however, not many text books are available in India, which thoroughly deals with these changes and which can be gainfully used by the students of management and practicing managers alike.

The present text on financial management may be seen and appreciated in the above context. In my long associated with a number of companies, as a consultant or a director on their boards and audit committees, I have been a witness to the changes that have taken place in finance function having far reaching implication for corporate management, in recent years, therefore, financial management has attracted a lot of attention by the corporate sector, goods professionally managed companies are greatly concerned about their capital structure, cost of capital working capital management, project appraisal, corporate governance and so on. They are trying to bring down their cost of debt to international level not only by using new financial instruments but also by borrowing abroad.

LIBOR linked short term borrowing has become very common in such companies with all the world really becoming a global village, international financial management has assumed added significance unprecedented changes have been taking place in various financial sectors like banking, insurance and capital market, information technology has not only added new dimensions to the delivery of financial services, but has also provided a more rigorous analytical framework for decision making. Hence managers have deal with a many more contemporary issues in finance, economy, technology, trade and commerce etc., in the modern global village.

Finance has been aptly described as a lubricant of economic activity, without which the entire business will grind to a halt, and money has been aptly described by monetary economist called Geoffrey crowther “finance as the essential invention on which all the rest is based. With unlimited wants and limited financial resources, the financier is concerned with what is produced, requirements of funds allocation of funds selection of developmental priorities, determination of gestation periods, proper monitoring of accounts to avoid cash flow problems and to ensure the profitability of the enterprises be it in any sector of economy, public sector, private sector ,industrial, agricultural, cooperative, banking and allied enterprises.,” the finance manger has to ensure the rational decision making efforts at the each any every successive stages of pre investment and post investment. In the absence of proper appraisal system and evaluation of managerial abilities, there will be misallocation mortality and lopsided growth in undesired way leading to holocaust of economic wealth.

Financial management is that managerial activity which is concerned with the planning and controlling of the company’s financial resources. According to soloman, “financial management is concerned with efficient use of an important economic resource namely, capital funds. This can be possible only when funds are procured in a manner that the risk, cost, and control consideration are property balanced in a given situation and there is optimum utilization of funds”.

Analysis and interpretation of financial statement is a regular exercise to review the performance of the company. It was proposed to conduct a review to study the short term prospects as well as the long term trends and to arrive at the conclusion on the performance of the company. Performance review resulting in taking corrective action optimizes the performance in the subsequent period.



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