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Major Projects on Marketing Management

This section has many projects on Marketing Management. This will help you to prepare your desired project on Marketing Management stream.

Projects on Human Resource Management

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Major Projects on Finance Management

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Major Projects on Operations Management

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Short Projects on Management

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eBooks on Management

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A Study to Indicate the Importance of Brand Awareness in Brand Choice

mba projects in marketingAccording to theory, consumers choose a brand they recognise, before an unfamiliar brand. If the consumers do not choose according to theories, what are the factors that have a greater effect on the buying behaviour?

There is not much research about the effect of brand awareness on brand choice, which is why this subject was investigated. One of the purposes of this dissertation was to do a research about brand awareness; to see to what extent it matters when purchasing the first time in an unfamiliar environment. One of the objectives was to determine if there were any differences in buying behaviour between the chosen cultures. The research group was limited to the students from China, India and Iran at Kristianstad University. Due to the low number of participants from India, we had to exclude them from our analysis.

The research questions were important since they structured the problem that was to be answered and made it easier to limit the scope of the dissertation. The questionnaires that were handed out reflected our research questions. This made it possible to observe which product the students recognised most and which product they recognised least. The result was used in our analysis. We used the statistic computer program SPSS, to easier see the significance of the results.

The conclusions of the dissertation was that all investigated factors had some importance for choice of brand, while quality had a greater effect on brand choice than brand awareness. Further, there was no difference in buying behaviour between the cultures. Finally, it was not possible to state any differences in buying behaviour the first time compared to today.

Keywords: brand, brand equity, brand awareness, buying behaviour, China, Iran

A Research on Effectiveness of Training and Development Program at T T Minerals

mba hr projectsIndian industry is waking up to the challenges thrown in by market economy. To survive in this highly competitive scenario, managers are being pressurized to improve quality, increase productivity, cut down waste and eliminate inefficiency. The collective efforts of the employer and the employee assume relevance in this context. And this is where human resource management can play crucial role.

Human Resource Management (H.R.M) is management functions that helps manager’s recruit, select, train and develop members for an organization. Obviously, HRM is concerned with the people’s dimension in organization. Since every organization is made up of people, acquiring their services, developing their skills, motivating them to higher levels of performance and ensuring that they continue organizational objectives. This is true regardless of the type of organization –Government, Business, education, health or recreation.

Thus, HRM refers to a set of programmes, functions & activities designed and carried out in order to maximize both employee as well as organizational effectiveness.

Management development is aimed at preparing employees for future jobs with the organization or at solving organization wide problems concerning, Acquiring or sharpening capabilities required performing various tasks and functions associated with their present or expected future roles.

The motive behind this study is to understand and learn the impact of training and development programs on the employees of T .T. Minerals Pvt. Ltd. Hence the study is under taken up to measure effectiveness of Training & Development at Executive and Non- executive level at SSS, Pvt Ltd Bangalore. Training cannot be measured directly but change in attitude and behavior that occurs as a result of Training. So employee assessment should be done after Training session by the management, to know the effectiveness of Training given to the employee.

Questionnaire is used for data collection. A pilot study is done by administering a questionnaire to sample of respondents fond out the validation of the study. After the study company’s manager and the guide was consulted and incorporated the ideas, in the final questionnaire. The questionnaire contains the objective of the study.

A Project Report on National Stock Exchange (NSE)

mba finance projectsMoney market is a market for debt securities that pay off in the short term usually less than one year, for example the market for 90-days treasury bills. This market encompasses the trading and issuance of short term non equity debt instruments including treasury bills, commercial papers, bankers acceptance, certificates of deposits, etc.

In other word we can also say that the Money Market is basically concerned with the issue and trading of securities with short term maturities or quasi-money instruments. The Instruments traded in the money-market are Treasury Bills, Certificates of Deposits (CDs), Commercial Paper (CPs), Bills of Exchange and other such instruments of short-term maturities (i.e. not exceeding 1 year with regard to the original maturity)

Capital market is a market for long-term debt and equity shares. In this market, the capital funds comprising of both equity and debt are issued and traded. This also includes private placement sources of debt and equity as well as organized markets like stock exchanges.

In the primary market, securities are offered to public for subscription for the purpose of raising capital or fund. Secondary market is an equity trading avenue in which already existing/pre- issued securities are traded amongst investors. Secondary market could be either auction or dealer market. While stock exchange is the part of an auction market, Over-the-Counter (OTC) is a part of the dealer market.

In addition to the traditional sources of capital from family and friends, startup firms are created and nurtured by Venture Capital Funds and Private Equity Funds. According to the Indian Venture Capital Association Yearbook (2003), investments of $881 million were injected into 80 companies in 2002, and investments of $470 million were injected into 56 companies in 2003. The firms which received these investments were drawn from a wide range of industries, including finance, consumer goods and health.

The growth of the venture capital and private equity mechanisms in India is critically linked to their track record for successful exits. Investments by these funds only commenced in recent years, and we are seeing a rapid buildup in a full range of channels for exit, with a mix of profitable and unprofitable outcomes. This success with exit suggests that investors will allocate increased resources to venture funds and private equity funds operating in India, who will (in turn) be able to fund the creation of new firms.


A Conceptual Analysis of Job Satisfaction conducted at Coffee Day

mba hr projectsHuman resource is considered to be the most valuable asset in any organization. It is the sum total of inherent abilities, acquired knowledge and skills represented by the talents and aptitudes of the employed persons who comprise executives, superiors and the employees. Human resource should be utilized to the maximum possible extent, to achieve individual and organizational goals. Employee’s performance plays an important role in attaining goals. However employee performance is influenced by motivation and job satisfaction.

Employee satisfaction or job satisfaction plays an important role in deciding the organization’s strength, which forms the real strengths for any organization. Labor turn over is an important term in this context, which means the rate at which the employees leave the organization. A high rate of labor turnover means number of dissatisfied employees. Therefore, retaining the employees in the organization, study of job satisfaction levels among the employees becomes important.

Employee retention and employee satisfaction have always been important issues for managers. High levels of absenteeism and turnover can affect the organization. Satisfied employees tend to be more productive, creative and committed to their employers.

Organizations that can create work environments that attract, motivate and retain competent individuals will be better positioned to succeed in a competitive environment that demands quality and cost-efficiency.

An accepted method to know the job satisfaction level is to conduct a survey among the employees, finding about their perception towards their job.


Comparative Study on Customer Satisfaction in Services Provided by Maruthi Suzuki and Tata Motors

mba projects in marketingAfter-sales is the provision of services, support and spare parts after making an initial sale. This often occurs in the provision of complex machinery which requires regular maintenance such as motor vehicles.

Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.

From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

A customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support".

Regarding technology products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support.

Customer service may be provided by a person (e.g., sales and service representative), or by automated means[citation needed]. Examples of automated means are Internet sites. An advantage with automated means is an increased ability to provide service 24-hours a day, which can, at least, be a complement to customer service by persons.

Another example of automated customer service is by touch-tone phone, which usually involves a main menu, and the use of the keypad as options (i.e. "Press 1 for English, Press 2 for Spanish", etc.)
However, in the Internet era, a challenge has been to maintain and/or enhance the personal experience while making use of the efficiencies of online commerce. "Online customers are literally invisible to you (and you to them), so it's easy to shortchange them emotionally. But this lack of visual and tactile presence makes it even more crucial to create a sense of personal, human-to-human connection in the online arena."


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