Customer Satisfaction After Sales & Services of Mahindra & Mahindra Tractors

This study will help to find the level of Customer satisfaction of the Customers in the authorized M&M service station in Hassan dist. To know the reason for decline of customers at service station, to know the perception of customers regarding the charges or rates offered by the service station and to know any suggestion from customers to improve the service.

The study is scheduled through primary data and other information thereby preparing Questionnaire, which focuses of various variables, and attributes that are important to know the satisfaction level and the factors affecting the purchase decision.

Serving the consumer demand with the help of marketing channels, and then in turn, expanding the market even in the face of keen Competition. The marketing objectives, developed the marketing plan, or program and control the marketing program to assure the accomplishment of the marketing objectives.

Marketing begins with the customer, not with production cost, sales, technological and marks and it ends with customer Satisfaction and social well-being.

Marketing covers all business activities necessary for ascertaining market demand, planning, and product availability, affecting transfer of ownership of products, providing for their physical distribution and facilitating the entire marketing process.

Tractor, a self-propelled unit used to pull loads, to carry and operate tillage, cultivating and harvesting machinery and to provide power through the suitable belt pulley, power take off, or other power outlet, to drive stationary and drawn implements and machines, As distinguished from “traction engines", which were self propelled steam engine tractor are powered with internal combustion engines. The word" Tractor" was coined by combining parts of the words TRACTION and MOTOR, and was first noted in a patents issued in the united states in 1890.

This project report is an academic excursive for discussing in general in marketing of tractor and probing into the marketing of Mahindra tractors in particular. The secondary and primary data have been collected for the purpose and this recommendation have been given for the improvement of marketing strategy of tractors in Ganesh agro tractors and services in particular.

Read More

Industry Analysis Conducted at Vodafone

The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. The total subscriber base, which has grown by 60% in 2008, is expected to reach 450 million in 2009.According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 18 million internet connections by 2009. The wireless subscriber base has jumped from 33.69 million in 2004 to 82.57 million in FY2008-2009. In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2007. 

Wireless subscriber growth is expected to bypass 3.5 million new subscribers per month by 2009. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

There are three types of players in telecom services:

•  -State owned companies (BSNL and MTNL)

•  -Private Indian owned companies (Reliance Infocomm, Tata Teleservices,)

•   -Foreign invested companies (Hutchison-Essar, Bharti Tele-Ventures, Escotel, Idea Cellular, BPL Mobile, Spice Communications)

Read More

What is Goods and Service Tax (India)?

Goods and Services Tax (GST) is a proposed indirect tax, the aim of which is to remove tax barriers between the states and consequently form one single market.

Multiple and Double taxation:
India is a huge country with a number of states, 29 states and 7 union territories to be precise. Not all states produce/manufacture all the commodities needed by consumers and hence there is a lot of selling and buying among the states. Because of this there are multiple taxes involved.

Let us take an example:
Bread is manufactured out of wheat flour. The central government charges a tax on manufacturing called the central excise tax. When this bread reaches a retail outlet or “kirana” store, we pay an indirect tax called value added tax (VAT). Now if the bread is manufactured in Maharashtra but crosses the state border and is sold in Karnataka, Karnataka state will charge a sales tax. So in this one transaction of buying bread we as consumers are paying three different taxes.

In addition, we are subjected to double taxation because we are paying a tax on tax. In this example, VAT is calculated on the cost of bread including the excise.

Solution to avoid Multiple and Double taxation:
To avoid double taxation and the confusion of the multiplicity of taxes, Goods and Services Tax has been suggested.

For GST to become a reality there is still a lot of time. Since states and center both are involved legislation need to pass in both the parliament and state level. And for this to happen the constitution needs to be amended by a “Constitution amendment bill”.

Also the exact percentage or other factors of GST are yet to be finalized. But if this bill is passed and GST, becomes a reality it will benefit the consumers immensely. This is because:  There will be a single tax instead of multiple taxes on goods and services.

Customers will be more aware of price increase, which is a consequence of increased taxation. Double taxation will be eliminated, reducing the burden of price paid on goods and services by consumers.

Let us hope that Goods and Services Tax (GST) bill is soon passed and then the policy makers can dive deep into the intricacies and put a consumer friendly tax structure in place.

Read More

A Project Report on Investor Behavior on Stock Market

HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY

The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the Government of India and Reserve Bank the. The history of mutual funds in India can be broadly divided into four distinct phases:-

First Phase (1964-87) -Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 crores of assets under management.

Second Phase (1987-1993)- (Entry of Public Sector Funds) 1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. At the end of 1993, the mutual fund industry had assets under management of Rs.47,004 crores.

Third Phase (1993-2003)- (Entry of Private Sector Funds) With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund registered in July 1993. The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996. The number of mutual fund houses went on increasing, with many foreign mutual funds setting up funds in India and also the industry has witnessed several mergers and acquisitions. As at the end of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805 crores. The Unit Trust of India with Rs.44,541 crores of assets under management was way ahead of other mutual funds.

Fourth Phase (since February 2003)-  In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets under management of Rs.29,835 crores as at the end of January 2003, representing broadly, the assets of US 64 scheme, assured return and certain other schemes. The Specified Undertaking of Unit Trust of India, functioning under an administrator and under the rules framed by Government of India and does not come under the purview of the Mutual Fund Regulations. The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of assets under management and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with recent mergers taking place among different private sector funds, the mutual fund industry has entered its current phase of consolidation and growth. As at the end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.

Contents:

PREFACE

ACKNOWLEDGEMENT

CHAPTER - 1        1.0 INTRODUCTION

                              1.1 Overview of Indian Mutual Fund Industry

                              1.2 Profile of victory portfolio limited   

1.3 Problems of the Organization

1.4 Competitor’s Information

1.5 SWOT Analysis

CHAPTER –2       2.0 CONCEPTUAL DISCUSSION

                                2.1 Theoretical backdrop and Literature Review

                                2.2  Investors behaviour

CHAPTER –3       3.0 OBJECTIVES AND METHODOLOGY

                              3.1 Significance of the Study

                              3.2 Managerial Usefulness of the Study

                              3.3 Objectives

                              3.4 Scope of the Study

3.5 Methodology

CHAPTER –4       4.0 DATA ANALYSIS AND INTERPRETATIONS

CHAPTER –5       5.0 FINDINGS AND RECOMMENDATIONS

ANNEXURES 

Read More

Improvement of OE Customer Delivery Performance in LIWAKS

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than 3.5 billion Euros for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.

Ownership Structure of Bosch:

The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Table of Contents: 66 Pages

Bosch Group   

Bosch Ideologies

Robert Bosch India Limited       

Bosch NaP 

Bosch NaP Supply Chain                                                   

Introduction to CLP                                                 

Functioning of software    

Customer Delivery Performance Improvement        

Recommendations and Suggestions                               

Glossary

Read More