A Study of Awareness and Purchasing Behavior of Customers for Kajaria Ceramics LTD Among the Kolkata Customers

History of ceramic tiles:- Rumors have it that the first clay tiles were produced seven to eight thousand years ago in the area now known as the Holy Land. Many sources independently verify that the actual known history of Tiles (and the known usage of wall and floor tile coverings) can be traced back as far as the fourth Millennium BC (4000 BC) to Egypt. In the early days, the tiles were hand-made, each tile was hand-formed and hand painted, thus each was a work of art in its own right. Ceramic tile was used almost everywhere on walls, floors, ceilings, fireplaces, in murals, and as an exterior cladding on buildings. Today Ceramic tile throughout the world is not hand-made or hand-painted for the most part. Automated manufacturing techniques are used and the human hand does not enter into the picture until it is time to install the tile. They are used in an almost infinite number of ways and you don’t have to consider yourself wealthy to own them. In commercial buildings, where both beauty and durability are considerations, ceramic tiles will be found, particularly in lobby areas and restrooms. In fact most modern houses throughout use Ceramic tiles for their bathrooms and kitchens and in every vital area of the premise. Ceramic tiles are also the choice of industry, where walls and floors must resist chemicals. And the Space Shuttle never leaves without its protective jacket of high tech, heat resistant tile.

Overall picture of the industry:- Ceramic tiles as a product segment have grown to a sizeable chunk today at 340 Millions Square meters production per annum. However, the potential seems to be great, particularly as the housing sector, retail, IT & BPO sectors have been witnessing an unprecedented boom in recent times. The ceramic tiles sector has been clocking a robust growth of 12-15% consistently over the last few years. Today, India figures in the top 5 countries in the world manufacturing ceramic tiles. The key drivers for the ceramic tiles in India are the boom in housing sector coupled by government policies fuelling strong growth in housing sector. The retail boom in the Indian economy has also influenced the demand for higher end products. Overall the bullish growth estimates in the Indian economy has significantly influenced the growth of the Indian Ceramic tile industry. The main product segments are the Wall tile, Floor tile, Vitrified tile and Porcelain tile segments. The market shares are 35%, 53% and 12% respectively for Wall, Floor & Vitrified/Porcelain tiles. The tiles are available in a wide variety of designs, textures and surface effects. They cater to tastes as varied from rustics to contemporary marble designs in super glossy mirror finishes.

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A Research Project Report on Intra Company Analysis of ICICI Bank

ICICI Bank is a leading Indian private sector commercial bank offering a variety of products and services. It was incorporated in India in 1994. In 2002, ICICI, a non-bank financial institution, and two of its subsidiaries, ICICI Personal Financial Services and ICICI Capital Services, were amalgamated with ICICI Bank. As of March 31, 2007 ICICI Bank is the largest private sector bank in India and the second largest bank in India, in terms of assets. May 10, 2007, ICICI Bank has the largest market capitalization among all banks in India.
ICICI Banks commercial banking operations span the corporate and the retail sector. It offers a suite of products and services for both its corporate and retail customers. ICICI Bank offers a range of retail credit and deposit products and services to retail customers. The implementation of its retail strategy and the growth in the commercial banking operations for retail customers has had a significant impact on its business and operations in recent years. At year-end fiscal 2007, retail finance represented 63.8% of its total loans and advances compared to 62.9% at year-end fiscal 2006 and 60.9% at year-end fiscal 2005. ICICI Bank has approximately 24.0 million retail customer accounts. Its corporate customers include India’s leading companies as well as growth-oriented small and middle market businesses, and the products and services offered to them include loan and deposit products and fee and commission-based products and services.
At year-end fiscal 2007 its principal network consisted of 710 branches, 45 extension counters and 3,271 automated teller machines, or ATMs, across several Indian states. Pursuant to the amalgamation of Sangli Bank with ICICI Bank, its network of branches and extension counters increased by 198. ICICI Bank offers its customers a choice of delivery channels, and they use technology to differentiate there products and services from those of its competitors. ICICI Bank remains focused on changes in customer needs and technological advances to remain at the forefront of electronic banking in India, and seek to deliver high quality and effective services.

Content:

ACKNOWLEDGEMENT
PREFACE
DECLARATION
EXECUTIVE SUMMARY
HISTORY OF ICICI BANK
TIME LINE HISTORY OF ICICI BANK
RESEARCH METHODOLOGY
FINANCIAL ASPECTS OF ICICI BANK
Profit & loss Account
Balance Sheet
Capital Structure
Quarterly Result
Half Yearly Result
Annually Result 
RATIO ANALYSIS
Introduction       
Meaning of Ratio Analysis
Objectives of Ratio Analysis
Forms of Ratio Analysis
Steps in Ratio Analysis
Types of Comparison
Pre-requisites to Ratio Analysis
Classification of Ratio Analysis
Based on Financial Statements
Based on Function
Based on User
Liquidity Ratios   
Current Ratio
Liquid Ratio
Absolute Ratio
Working capital                 
Investment /Shareholder
Earning per Share
Dividend per Share
Dividend Payout Ratio
Gearing
Capital Gearing Ratio   
Profitability           
Gross Profit Ratio
Net Profit Ratio
Return on Capital Employed
Financial
Debtors Turnover Ratio (DTO)
Solvency Ratios
Debt Equity Ratio
Interest Coverage Ratio (ICR)
Reserves to Total Funds
Market Based Return
Importance of Ratio Analysis
Advantages & Disadvantages of Ratio Analysis
Purpose of Ratio Analysis
DUPONT ANALYSIS
INTRA COMPANY ANALYSIS
STRATEGIC ANALYSIS
SERVICE GAP ANALYSIS
RECOMMENDATIONS
SUGGESTION TO OTHER FINANCIAL INSTITUTIONS
BIBLOGRAPHY

 

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A Report on Analyze the Marketing of Consumer Products both Durable and Non Durable in Rural Areas

Marketing in developing countries like India have often been borrowed from the western world. Concepts like Brand identity, Customer relationship management, 4 Ps of the marketing mix, Consumer behavior process; Segmentation, targeting and positioning etc. have often been lifted straight from the marketing intelligentsia abroad and adopted in Indian conditions, often with minimal success. Reason lies not in the fault of such concepts, but their integration with the Indian ethos and culture.

The rural India offers a tremendous market potential. Nearly two-thirds of all middle-income households in the country are in rural India and represents half of India’s buying potential. Despite, the strong potential the rural markets are by and large less exploited. Consider the market, out of five lakhs villages in India only one lakh have been tapped so far. According to us if the rural market has to be adequately tapped, there has to be a change in the way marketing concepts learnt in B-schools with adequate adoption according to scenarios prevalent in rural India. The paper thereby present the modified version of Philip Kotler’s famous marketing mix consisting of 4Ps. The focus is on its modification and subsequent customization to Indian rural markets perspective. The 4Ps have to be modified to include 1P i.e. Packaging and 1R i.e. Retailer as special focus areas. Further to ensure the sustainability of the marketing mix two Es i.e. Education and Empowerment have to be at the core as they help in generating widespread participation from the rural clientele by enhancing their standard of living. The Products in the rural market should essentially operate at the basic and expected level of product classification. They should essentially meet the basic needs of the consumer and should be a no-frill product, as the consumer would not be valuing much any further addition to the product concept. Companies also face a daunting task in communicating about their products to the consumer due to lack of literacy and failure of traditional media to penetrate in the rural households.

Hence, the advertising mix has to be more towards non-conventional yet effective medium like Puppetry, Folk Theater Song, Wall Painting, Demonstration, Posters, Agricultural Games, NGOs network, etc. Thus overall either the product or communication or preferably both need to be customized to target the rural customer. In terms of physical distribution due to lack of infrastructure the costs are very exorbitant to reach the rural customer. Thus, mediums like rural marketing vehicles and melas and haats provide better opportunities to meet customer needs. Also the existing distribution would need a transformation to achieve the required penetration levels as success of Project Streamline of HLL has shown. Since, the value for money concept is more important rural customers, there has to be an approach of treating customer as budget seeking consumer. Here, fitting the consumer needs into an affordable price point is pursued first and then other features of product are fitted in. Similarly, packaging has to meet customer needs of better brand recall and introducing favorable price points. At the same time the importance of retailer has to be recognized where he is one of the most major influencer is customer’s decision making process. He acts as the friend and guide in this process and hence, needs to be managed effectively through promotion programmes and incentives to promote the brand of a company. In order to bridge the gap between Philip Kotler and countryside Indian what is needed the appreciation of unique features of rural India and thus, responding to them by making adequate improvements in the application of the marketing concepts learnt in the class. For achieving the desired results of capturing the rural customer a comprehensive approach to the traditional marketing concepts has to be taken. This marketing mix has to be responsive to customers needs and fit into his life as a tool of self-enhancement. To be successful the concept of marketing has to be taken in conjunction with its economic, psychological and social implications.

Contents:

EXECUTIVE SUMMARY
RESEARCH METHODOLOGY
REVIEW OF LITERATURE
INTRODUCTION
FINDINGS AND ANALYSIS
CONCLUSIONS
SUGGESTIONS AND RECOMMENDATIONS
APPENDIX
BIBLIOGRAPHY

 

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A Project Report on Working Capital Management in Grasim Industries

When we talk of research methodology, we not only talk of the research methods but also the comparison of the logic behind the methods, we used in this context of our research study and explain why we are using a particular method or technique and why using the others. Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done systematically. In this, we study the various steps that are generally adopted by researcher in studying his research problem along with the logic behind them.
“The present study is based upon the case study method of research to investigate procedures at micro level”.
As the study is analyzing probing in nature, thus, entirely based on the secondary data gathered through the annual reports of the industry. Therefore it provides a historical perspective of decisions.

Contents:

Introduction
Research Methodology
Grasim Industry Ltd
An Overview of Grasim Industry
Characteristics of Grasim Industry
Mission
Values
Management Structure
Main Products of Grasim Industry
Main units of Grasim Industry
Bhiwani  Textile Mill
About the Mill
Strategy & Philosophy of Company
Objective
SWOT Analysis of BTM
Organization structure of finance
What can we do
What you can expect
WORKING CAPITAL AT A GLANCE
THEORETICAL ASPECTS OF WORKING CAPITAL MANAGEMENT
WORKING CAPITAL MANAGEMENT
RECEIVABLES MANAGEMENT
INVENTORY MANAGEMENT
CASH MANAGEMENT
ANALYSIS OF WORKING CAPITAL MANAGEMENT
COMPARATIVE P&L ACCOUNT
TREND ANALYSIS
CASH FLOW ANALYSES
RATIO ANALYSIS
FINDINGS AND CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY

 

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A Study of Potential Market for Videocon Refrigerator with the help of Structured Questionnaire Method for Dealers and Consumers in Aurangabad

The Videocon Group operates through four key sectors. Consumer durables, Thomson CPT, CRT glass, Oil and Gas. Videocon Appliances Ltd. is enjoying a predominant position in terms of sales and consumer satisfaction in many of our consumer products like color television, Washing machines,, Air conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-brand strategy with the largest sales and service network in India. Refrigerator manufacturing is further supported by inhouse compressor manufacturing technology in Bangalore.
        
The project which was assigned to me was to conduct “the study the potential market of Videocon Refrigerator with the help of structured questionnaire method for dealers and consumers, in Aurangabad.”
        
The purpose of the conduction of this project is to know the sales pattern from the dealers and to know the market potential from the customer’s view. The area of operation is limited to Aurangabad only. The main tool used to carry out this project is structured questionnaire which is part of the opinion survey method. The questionnaire is designed separately for both consumers and dealers. Structured questionnaire is the effective and efficiently used research instrument. It is commonly used primary data collection tool for research purpose.
        
 Objective of my research is to conduct the comparative study of refrigerators available in market and accordingly find out the market position of Videocon. To achieve this objective, opinion survey method is used with the help of questionnaire. To analyze the market position is means to observe the sales of the company product, whether it is declining, stationary or growing. Along with this main objective, other secondary objectives are also get fulfilled. 

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