A Project on Ratio Analysis at BHEL

BHEL has established in the late 50's BHARAT HEAVY ELECTRICALS LIMITED (BHEL)  is a name which is recognized across the industrial world. It is one of the largest engineering and manufacturing enterprises in INDIA and is one of the leading international companies in the power field. BHEL offers a wide spectrum of products and services for core sectors like power transmission, industrial transportation, oil and gas, telecommunication etc. Besides supply of non-conventional energy systems. It has also embarked into other areas including defense and civil aviation. A dynamic 63000 strong team embodies the BHEL philosophy excellence through continuous striving for state of the art technology. With corporate headquarters in NEW DELHI, fourteen manufacturing units, a wide spread regional services network and projects sites all over India and even abroad, BHEL is India's industrial ambassador to the world with export presence in more than 50 countries.
B.H.E.L.'s range of services extent from project feasibility studies to after sales services, successfully meeting diverse needs through turnkey capability.
 
BHEL has had a consistent track record of growth, performance and profitability. The World Bank in its report on the Indian Public Sectors, has described BHEL as “one of the most efficient enterprises in the industrial sector, at par with international standards of efficiency". BHEL has acquired ISO 9000 certificate for most of its operations and has taken up Total Quality Management (TQM). 
certification for environmental management systems and OHSAS-18001 certification for occupational health and safety management systems.

Contents:

Objective of study

BHEL AN OVERVIEW

INTRODUCTION OF RATIO ANALYSIS
MEANING
NATURE
ROLE OF RATIO ANALYSIS
USERS OF RATIO ANALYSIS
FINANCIAL RATIOS AND USERS
MAJOR FINANCIAL RATIOS
LIQUIDITY RATIO
LEVERAGE RATIO
TURNOVER RATIO
PROFITABILITY RATIO

 

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A Project Report on McDonald's

McDonald’s is a globally successful fast-food restaurant.  From the time of its birth it has gain enormous success and is growing at the international level.  The powerful entry through franchisee system the standardization and adaptation strategy play an important role in gaining the huge success of McDonald’s and brand image of McDonald’s.
 
McDonald’s strategy of standardizing their products on its preparation, techniques of presentation along with the adaptation strategy has created a difference in McDonald’s as compared to that of its competitors.
 
Marketing being my subject interest knowing the strategy of one of the most successful company will really help me out.  Thus, I have chosen McDonald’s as my study of subject for my 100 marks project in TYBMS.  This has really helped me out to know lots of marketing techniques and practically understand the McDonald’s strategy of standardization and adaptation.
 
STUDY:In the project focus has been made on McDonald’s franchisee in India. The challenges faced, their target market, segmentation strategies. The supply chain of the company and its ability to provide best quality food at the best cost. The 5 P’s of McDonald’s and the various schemes provided by the company to its employees while working in McDonald’s and even after their retirement from the company. McDonald’s as a service industry its life cycle is also studies. The present strength and weakness of the company and the future opportunities and its future threats are also study for better analysis of McDonald’s marketing in India.
 
CONCLUSION:Studying McDonald’s and its marketing system has helped me a lot in understanding the marketing subject in a better manner. And it will be helpful for me in near future.

Contents:CHAPTER I:-INTRODUCTION
INTRODUCTION
HISTORY
FRANCHISEES   

CHAPTER II: - MCDONALDS IN INDIA
THE INDIAN BEGINNING
OUR VISION
CHALLENGES IN ENTERING INDIAN MARKET
SEGEMENTATION ,TARGETING AND POSITIONING

CHAPTER III: - MCDONALDIZING THE SUPPLIERS
SUPPLY CHAIN

CHAPTER IV: - MARKETING MIX
PRODUCT
PLACE
PRICE
PROMOTION
PEOPLE

CHAPTER V: - MC EMPLOYEE
EMPLOYEE BENEFITS
FACILITIES
EMPLOYEE RECOGNITION
RETIREMENT BENEFITS

CHAPTER VI:-MCDONALDS IN SERVICE INDUSTRY
MCDONALDS EXPERIENCE
MOMENT OF TRUTH
IMPORTANCE OF PRODUCT LIFE CYCLE
A PERFECT EXAMPLE OF REVITALIZINGA PRODUCT IN DECLINE STAGE

CHAPTER VII:- ANALYSIS
COMPETITORS ANALYSIS
SWOT ANALYSIS
   
CHAPTER VIII: - EXHIBITS
INDIAN MENU
SURVEY QUESTIONNAIRE
   
CHAPTER IX: - NEED FOR MCDELIVERY AND KIOSK
MCDELIVERY
KIOSK

CONCLUSION
 

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Improvement of OE Customer Delivery Performance in LIWAKS

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than 3.5 billion Euros for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.”

The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Contents:

Bosch Group
Bosch Ideologies           
Robert Bosch India Limited
Bosch NaP
Bosch NaP Supply Chain
Introduction to CLP
Functioning of software
Customer Delivery Performance Improvement
Recommendations and Suggestions
Glossary

 

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A Project Report on Financial Markets and the IPO

The Financial Market is an amorphous set of players who come together to trade in financial assets. Financial Markets in any economic system that acts as a conduit between the organizations who need funds and the investors who wish to invest their money into profitable opportunity. Thus, it helps institutions and organizations that need money to have an access to it and on the other hand, it helps the public in general to earn savings.
 
Thus they perform the crucial function of bringing together the entries who are either financially scarce or who are financially slush. This helps generally in a smoother economic functioning in the sense that economic resources go to the actual productive purposes. In modern economic systems stock exchanges are the epicenter of the financial activities in any economy as this is the place where actual trading in securities takes place.
 
Modern day Stock Exchanges are most of the centers to trade in the existing financial assets. In this respect, they have come a long way in the sense that these days, they act as a platform to launch new securities as well as act as most authentic and real time indicator of the general economic sentiment.
The zone of activities in the capital market is dependent partly on the savings and investment in the economy and partly on the performance of the industry and economy in general. In other words capital market constitutes the channel through which the capital resources generated in the society and made available for economic development of the nation.

CONTENTS

Introduction
Primary Market-Genesis and Growth
What Is an IPO?
Why Go Public?
Advantages and Disadvantages of IPO
Risk Factor
Analyzing an IPO Investment
Investor Research:
IPO Investment Strategies
Principal Steps in an IPO
Cost of a Public Issue
Pricing of an Issue
Under pricing and Overpricing Of IPOs
Book Building Process of Price Discovery
Case Study

 

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A Project Report on Bharti Airtel Ltd

Communication is of great significance in the present world. Without proper communication it would be really very difficult to co-ordinate and manage even the smallest possible thing.

Thus, I have selected this topic due to increasing importance of telecommunication and the greater competition that exists among the different companies.

This report on Bharti Airtel is done to find out certain objective regarding the strategic approach adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analysed using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc.

The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market.

 This report on Airtel does not only give description about the company but also talks about the various marketing strategies adopted by the company.

SWOT analysis of Airtel helps to find out the weak points of the company and in finding out the ways to overcome that problem.

Similarly with the help of Ansoff matrix the different strategic options available to the company under the different market condition can be found. And also to find the answer as to why company is looking for overseas market like Nigeria and Seychelles. 

Contents:
Chapter-I
Acknowledgment
Executive Summary
Introduction
Methodology
Limitations

Chapter-II
Objective
Airtel Enterprise Service
Airtel Growth Strategy
Promotional Strategy
Marketing Strategy
Relationship Management
Celebrity Endorsement Strategy
Competition and Challenges ahead for Airtel
Revenue Market share
SWOT Analysis
BCG Matrix
Ansoff Matrix
Industry Structure Porter’s Model
5 Force Mode

Chapter-III
Article (Bharti Airtel / Manchester United Agreement)

Chapter-IV
Company Profile

Chapter-V
Primary Data

Chapter-VI
Case Study

Chapter-VII
Findings
Recommendations
Conclusion
Bibliography

 

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