Operations Research eBook for MBA

Operation Research is relatively new discipline. Whereas 70 years ago it would have been possible to study mathematics, physics or engineering at university it would not have been possible to study OR, indeed the term OR did not exist then. It was only really in the late 1930's that operational research began in a systematic fashion, and it started in the UK. 

Operations research from Hemanth CRPatna

  

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Qualitative Technique for Managers eBook

The British/Europeans refer to "operational research", the Americans to "operations research" - but both are often shortened to just "OR" - which is the term we will use.

Another term which is used for this field is "management science" (MS). The Americans sometimes combine the terms OR and MS together and say OR/MS or ORMS. Yet other terms sometimes used are "industrial engineering" (IE) and "decision science' (DS). In recent years there has been a move towards a standardization upon a single term for the filed, namely the term "Operation Research".

Qualitative Technique for managers from Hemanth CRPatna

 

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Marketing Management eBook for MBA

Production and marketing of goods and services are the essence of economic life in any
society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders – the owners, the customers and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service. There are four basic kinds of utility - form, time, place and ownership utility. Form utility is created when the firm converts raw materials and component inputs finished good and services. 

Marketing management from Hemanth CRPatna

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Managerial Economics eBook for MBA

Economics can be broadly divided into two categories: microeconomics and macroeconomics. Macro economics studies the economic system in aggregate, while micro-economics studies the behaviour of an individual decision-making economic unit like a firm, a consumer, or an individual supplier of some factor of production.

Macro-economics relates to issues such as determination of national income, savings, investment, employment at aggregate levels, tax collection, government expenditure, foreign trade, money supply, price level, etc.

 

Managerial economics from Hemanth CRPatna

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Global Marketing Management eBook

To give a broader understanding of the Global marketing management concepts and main issues of Global business. This unit gives students an understanding of the factors that how the international trade system and the economic, political, legal and cultural environments affect a company’s international marketing decisions.

Marketing essentially a creative corporate activity involving the planning and execusion of the conceptions, pricing, promotion, and distribution of ideas, products, and services in an exchange that not only satisfies customers' current needs but also anticipates and creates their furture needs at a profit.

 

Global marketing management from Hemanth CRPatna

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