One Click to Find Major MBA Projects

This is one place to find all the MBA and Management degrees related projects on Marketing, Human Resource, Finance, Operations Management, Mini Projects and Management eBooks to pursue your Management degrees.

Major Projects on Marketing Management

This section has many projects on Marketing Management. This will help you to prepare your desired project on Marketing Management stream.

Projects on Human Resource Management

This section has many projects on Human Resource Management. This will help you to prepare your desired project on Human Resource Management stream.

Major Projects on Finance Management

This section has many projects on Finance Management. This will help you to prepare your desired project on Finance Management stream.

Major Projects on Operations Management

This section has many projects on Operations Management. This will help you to prepare your desired project on Operations Management stream.

Short Projects on Management

This section has many short projects on management. This will help you to prepare your desired short project on management stream.

eBooks on Management

This section has eBooks on management. This will help you to prepare yourself for preparation of projects and examinations.

Customer Relationship Management eBook

Customer Relationship Management (CRM) is to create a competitive advantage by being the  best  at  understanding,  communicating,  delivering,  and  developing  existing  customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword.

Popularized by the business press and marketed by the aggressive CRM vendors as a panacea for all the ills facing the firms and managers, it means different things to different people. CRM, for some, means one to one marketing while for other a call center. Some call database marketing as CRM. There are many others who refer to technology solutions as CRM.



Consumer behavior eBook for MBA

Consumer behavior is comparatively a new field of study which evolved just after the Second World War. The sellers market has disappeared and buyers market has come up. This led to paradigm shift of the manufacturer’s attention from product to consumer and specially focused on the consumer behavior.

The evaluation of marketing concept from mere selling concept to consumer oriented marketing has resulted in buyer behavior becoming an independent discipline. The growth of consumerism and consumer legislation emphasizes the importance that is given to the consumer. Consumer behavior is a study of how individuals make decision to spend thier available resources or consumption related aspects.

Advertising and sales promotion eBook

Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomium topic in Indian society.

Promotion may be defined as "the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilities the scale of a good or service". Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinates with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy.



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Accounting for managers eBook for MBA

Accounting  is  aptly  called  the  language  of  business.  This designation  is  applied  to  accounting  because  it  is  the method  of communicating  business  information.  The  basic  function  of  any language is to serve as a means of communication. Accounting duly serves this function. The task of learning a new language. But the acceleration of change in business organization has contributed to increasing the complexities in this language. Like other languages, it is undergoing continuous change in an attempt to discover better means of communications. To enable the accounting language to convey the same meaning to all people as far as practicable it should be made standard. To make it a standard language certain accounting principles, concepts and standards have been developed over a period of time. 


 


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Compensation management eBook for MBA

Once a  right candidate  is placed on a right  job,  the person needs  to be duly compensated for the job he/she performs. In the pursuit of equal payment, there should be established a consistent and systematic relationship among base compensation rates for all the jobs within the organizations.   The process of such establishment is termed "job evaluation". 

Different jobs in an organization need to be valued to ascertain their relative worth so that jobs are compensated accordingly and an equitable wage and salary structure is designed in the organization. This is necessary for sustaining cordial relations within and between employees and employer. Hence, there is a need for appreciation of intricacies of the job evaluation in the modern organization. This lesson, as a first steps, dedicated to discuss the various fundamentals aspects of job evolution.

 


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