Customer Satisfaction After Sales & Services of Mahindra & Mahindra Tractors

This study will help to find the level of Customer satisfaction of the Customers in the authorized M&M service station in Hassan dist. To know the reason for decline of customers at service station, to know the perception of customers regarding the charges or rates offered by the service station and to know any suggestion from customers to improve the service.

The study is scheduled through primary data and other information thereby preparing Questionnaire, which focuses of various variables, and attributes that are important to know the satisfaction level and the factors affecting the purchase decision.

Serving the consumer demand with the help of marketing channels, and then in turn, expanding the market even in the face of keen Competition. The marketing objectives, developed the marketing plan, or program and control the marketing program to assure the accomplishment of the marketing objectives.

Marketing begins with the customer, not with production cost, sales, technological and marks and it ends with customer Satisfaction and social well-being.

Marketing covers all business activities necessary for ascertaining market demand, planning, and product availability, affecting transfer of ownership of products, providing for their physical distribution and facilitating the entire marketing process.

Tractor, a self-propelled unit used to pull loads, to carry and operate tillage, cultivating and harvesting machinery and to provide power through the suitable belt pulley, power take off, or other power outlet, to drive stationary and drawn implements and machines, As distinguished from “traction engines", which were self propelled steam engine tractor are powered with internal combustion engines. The word" Tractor" was coined by combining parts of the words TRACTION and MOTOR, and was first noted in a patents issued in the united states in 1890.

This project report is an academic excursive for discussing in general in marketing of tractor and probing into the marketing of Mahindra tractors in particular. The secondary and primary data have been collected for the purpose and this recommendation have been given for the improvement of marketing strategy of tractors in Ganesh agro tractors and services in particular.

Read More

Industry Analysis Conducted at Vodafone

The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. The total subscriber base, which has grown by 60% in 2008, is expected to reach 450 million in 2009.According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 18 million internet connections by 2009. The wireless subscriber base has jumped from 33.69 million in 2004 to 82.57 million in FY2008-2009. In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2007. 

Wireless subscriber growth is expected to bypass 3.5 million new subscribers per month by 2009. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

There are three types of players in telecom services:

•  -State owned companies (BSNL and MTNL)

•  -Private Indian owned companies (Reliance Infocomm, Tata Teleservices,)

•   -Foreign invested companies (Hutchison-Essar, Bharti Tele-Ventures, Escotel, Idea Cellular, BPL Mobile, Spice Communications)

Read More

Customer Relationship Management and Importance of Relationship Marketing In the Banking Sector

“Competition and globalisation of banking services are forcing banks to be productive and profitable. To retain High Net Worth individuals, banks should focus strongly on relationship management with customers. Innovative Customer Relationship Management (CRM) strategies and cutting edge software can help, to a great extent, in achieving the desired results. To provide customised services, banks are opening Personalised Boutiques which provide all the required financial needs of a customer”.

The entire service industry is now metamorphosed to become customer- specific. 

In this context, the management of customer relationship in financial services industry demands special focus. Gone are the days when customers at a bank did not mind the long serpentine queues and waited patiently for their turn with a token in their hand. In today’s Internet era, no one has the leisure to wait. In this context, online banking is assuming a great significance. Today, banking is more customer-centric, unlike the yester when it was transaction-centric. Banks are increasingly focusing on the premise that customers choose on the service provider who differentiates through quick and efficient service.       

However, there is more to Customer Relationship Management (CRM) than just managing customers and analysing their behaviours. Banks are well aware that their success is predominantly dependent on the CRM strategies adopted by them. Service providers have recognised that good CRM bonds customers with the organisation for a longer term, resulting in increased revenues.

With customers’ expectations becoming even more competitive, banks are coming up with a wide array of novel products and services every day. The challenge is for the banks to work towards ensuring that customers prefer their products and services over that of competing brands. The key to develop and nurture a close relationship with customers is by appreciating their needs and preferences and catering to their requirements. Leveraging on IT, to appropriately analyse and understand the needs of existing customers better, to ensure customer satisfaction, and exploring the possibility of cross-selling products to gain a competitive advantage are the other issues drawing attention and interest.

Contents:

EXECUTIVE SUMMARY

INTRODUCTION

1.1- BANKING ON CRM

1.2- DEFINE CRM

1.3- STUDY OF BANKING SECTOR

2. BANKING

2.1- WHAT IS BANKING

2.2- KNOW YOUR CUSTOMER (KYC)  

3. RELATIONSHIP MARKETING IN BANKS

3.1- CRM IN BANKING

3.2- WHAT DOES BANK NEED

3.3- HOW CRM HELP BANKS

3.4- CRM IN BUSINESS TRANSFORMATION

3.5- CRM IMPLEMENTATION IN INDIAN BANKS

4. SOCIAL CONCERNS

4.1-CONSUMER EXCLUSION & SOCIAL RES IN MARKETING DECISIONS.

4.2- FIELD RESEARCH OBJECTIVES

4.3- METHODOLOGY

4.4- DEMOGRAPHICS OF SAMPLE

4.5- DATA ANALYSIS

4.6- FINDINGS

5. CRITICAL ISSUES AND TERMS

6. SWOT ANALYSIS OF RETAIL BANKS

7. RELATIONSHIP BANKING IN TROUBLEDTIMES

8. CRM IN FINANCIAL SERVICES SECTOR

8.1 DEFINING CRM

8.2 EVOLUTION OF CRM & CHALLENGES OF PERSONALIZED E-SUPPORT

8.3 CUSTOMER SUPPORT

9. FINANCIAL &BANKING TECHNOLOGY

10. WHAT CUSTOMERS WANT TEN MYTHS ABOUT THE CUSTOMERS WHAT CUSTOMERS WANT CUSTOMERS DIRECTIVES

11. BENEFITS OF IMPLEMENTING CRM WARNING & PITFALLS PRINCIPLES OF SERVICES IN BANKING SUGGESTIONS

12. CONCLUSION

13. REFERENCES

Read More

Project Report on Opening Savings Accounts by Meeting Customers

At HDFC Bank, I was assigned with the topic as “Opening Savings Accounts by Meeting Customers” for my project work. I joined the company as a Sales Executive. The selection of the topic was to know how the company generates business through them.

Sales Executives are those sources of a company who have their own relations and personal contacts among common public that they use to generate business through. Company has certain criteria to recruit these Sales Executives. The steps are as follows.

·         He should be at least 12^th passed.

• He should have good personal contacts.
• He should have convincing power.
• He should be above 18^th year old.

Once the through all these steps of recruitment, he becomes the Sales Executive of the company and reserve the right to sale the various products to any prospect client also he is paid the commission a certain percentage. There are some reward and tour package also.

1.2   REASON FOR SELECTION OF THIS TOPIC:      

The financial sector is one of the booming and increasing sectors in India. The Sales Executives are one of the most powerful, efficient and effective channel through which the company sales its various types of financial products. It is really difficult to convince customers and sell a single product but since these executives have their own personal contacts which make the entire task easier to sell a product. Whereas in my entire project work I found my interest in working in a team, dealing with customers and finally convincing them to open an account with the bank.           

1.3   IMPORTANCE TO THE COMPANY:

The ultimate purpose of giving me this topic was to know about the customer’s perceptions about the different products of the bank, how these products can attract them and how the company can generate maximum profit by convincing them through sales executives.

1.4 LEARNING FROM THE STUDY:

·         The process of recruitment for Sales Executives of HDFC Bank.

·         Different products and services provided by the bank.

·          Customers’ perception about the different products.

·         The brand image of the bank.

·         What are the problems faced by these sales executives daily basis.

·         How to communicate with the customers.

·         Different techniques of dealing with the customers.

·         How to convince and convert a customer into a real customer. 

Read More

Market Research on Financial Consultant for HDFC Standard Life

At HDFC Standard Life Insurance, I was assigned with the topic as “Market Research on Financial Consultant” for my project work. The selection of the topic was in order to take know how do these companies generates business through them.

Financial Consultants are those sources of a company who have their own relations and personal contacts among common public that they use to generate business through. Company has certain criteria to recruit these Financial Consultants. The steps are as follows.

·         He should be at least 12^th passed.

·         He should complete IRDA training.        

·         He should clear the IRDA exam.

·         He should through successfully the exam and training.

Some other criteria:

• He should have good personal contacts.
• He should have convincing power.
• He should be above 18^th year old.

Once he through all these steps of recruitment, he becomes the legal Financial Consultant of the company and reserve the right to sale the policy to any prospect client also he is paid the commission a certain percentage. There are some reward and tour package also.

1.2   REASON FOR SELECTION OF THIS TOPIC:      

The financial sector is one of the booming and increasing leaps and bounce, some of the experts say only 20% of Indian population is insured which means 80% Indian are not insured and therefore having a bright prospect of progress of this sector where I too would like to build my career and be a part of success story.

The Financial consultants are another channel through which the company sales its policy. It is really difficult to convince and sale a single policy but since these consultants have their contacts which they can sale a single policy. Whereas I found my interest in dealing, interacting and handling a team, because all this most of time park you in some critical zone which becomes challenge for you and your responsibility becomes to solve the critical situation or problems.                

1.3   IMPORTANCE TO THE COMPANY:

After interacting with company’s marketing head I got to know that they have many Financial Consultants but not getting the policies up to the expectations level of the company. Company is really interested in knowing if there is any mistake or lacking somewhere in process of recruiting and or the criteria they have fixed for the recruitment. The ultimate purpose of giving me this topic was to revise its recruitment policy/process.   

Read More

A Dissertation on Retail Outlet Preference of Customers at Monday to Sunday Store

The Indian retailing industry was traditionally dominated by small kirana stores. However with globalization, organized retailing has become the buzz word in India. Though organized retailing occupies a minuscule share of the retail industry, it is characterized by intense competition and multi channel delivery systems.

The research that forms the basis of this dissertation was carried out at Monday to Sunday, a hypermarket based in Bangalore. The core business of Monday to Sunday is retailing.

The main objective of this project is to understand the retail outlet preference of at Monday to Sunday store. It also helps to understand the reasons why customers visit a particular store. The research also involves analyzing the data to determine the most preferred store among customers and the significance of each stores, reason as in why customers prefer a particular store. It also helps to improve services and products in line with that of competitors.

The research sought to make a comparative analysis of different retail stores in Bangalore, and made appropriate recommendations for an effective brand preference by customers.

The areas where Monday to Sunday has an edge over its competitors have been identified based on the analysis done on the responses to the questionnaire.

Appropriate recommendations have been made to help Monday to Sunday improve further in various areas.

 

Read More

A Study on Recruitment of Advisors and Sales of Financial Products Through Them and Collection of Desirable Premium

The liberalization of the Indian insurance sector has been the subject of much heated debate for some years. The policy makers where in the catch 22 situation wherein for one they wanted competition, development and growth of this insurance sector which is extremely essential for channeling the investments in to the infrastructure sector. At the other end the policy makers had the fears that the insurance premia, which are substantial, would seep out of the country; and wanted to have a cautious approach of opening for foreign participation in the sector.
As one of the rare occurrences the entire debate was put on the back burner and the IRDA saw the day of the light thanks to the maturing polity emerging consensus among factions of different political parties. Though some changes and some restrictive clauses as regards to the foreign participation were included the IRDA has opened the doors for the private entry into insurance.
Whether the insurer is old or new, private or public, expanding the market will present multitude of challenges and opportunities. But the key issues, possible trends, opportunities and challenges that insurance sector will have still remains under the realms of the possibilities and speculation. What is the likely impact of opening up India’s insurance sector?
The large scale of operations, public sector bureaucracies and cumbersome procedures hampers nationalized insurers. Therefore, potential private entrants expect to score in the areas of customer service, speed and flexibility. They point out that their entry will mean better products and choice for the consumer. The critics counter that the benefit will be slim, because new players will concentrate on affluent, urban customers as foreign banks did until recently. This seems to be a logical strategy. Start-up costs-such as those of setting up a conventional distribution network-are large and high-end niches offer better returns. However, the middle-market segment too has great potential. Since insurance is a volumes game. Therefore, private insurers would be best served by a middle-market approach, targeting customer segments that are currently untapped.

Contents:
EXECUTIVE SUMMARY
INTRODUCTION TO THE INDUSTRY
INTRODUCTION TO THE COMPANY
RECRUITMENT OF ADVISORS
SALES AND DISCRIPTION OF THE FINANCIAL PRODUCT
RECOMMENDATIONS
CHALLENGES IN LIFE INSURANCE SECTOR
BIBLIOGRAPHY

 

Read More

A Study of Consumer Awareness, Perception and Practice Regarding Mutual Fund Investment

Individual saving means spending less on consumption than available from one's disposable income.  What an individual saves can be held in many ways.  It can be deposited in a bank, put into a pension fund, used to buy a business, pay down debt, or kept under the mattress, for example.  The common element is the claim on assets that can be used to pay for future consumption.  If there is a return on the saving in the form of interest, dividend, rent, or capital gain, there can be a net gain in individual saving, and thus in individual wealth. In current scenario, the inflation rate is quite high and the interest rates are quite low so people don’t get satisfactory returns on their investments. While opting for traditional tax saving instruments like PPF and Fix Deposits the investor will get a return of 7% to 8% and sacrifice superior returns given by stocks. So study concentrate on Equity linked Saving Schemes offered by Mutual Funds.

A mutual fund’s business is to invest the funds thus collected, according to the wishes of the investors who created the pool. In many markets these wishes are articulated as “Investment mandates”. Usually, the investors appoint professional investment managers, to manage their funds. The same objective is achieved when professional investment managers create a “product”, and offer it for the investment to the investor. This product represents a share in the pool, and pre-states investment objectives. For Example, a mutual fund, which sells a “money market mutual fund,” is actually seeking investors willing to invest in a pool that invest predominately in money market

This healthy growth of saving has been boosted by the household sector which has contributed a substantially high percentage to total domestic savings. Traditionally, GIC, banks, LIC, and PFs have been intermediaries to mobilise domestic savings to the productive sectors of the economy. With the growth of capital markets and the emergence of alternative savings instruments, investors are tend to move towards liquid short term instruments as the units of the mutual funds along with corporate equities and debentures

Mutual funds have been the latest growing institution during this period in the household savings sector. Growing market complications and investment risk in the stock market with high inflation have pushed households further towards mutual funds.

CONTENTS:

• ACKNOWLEDGEMENT
• EXECUTIVE SUMMARY
• INTRODUCTION TO MUTUAL FUND
• Structure consists of Sponsor
• Asset Management Company (AMC)           
• RISK-RETURN TRADE-OFF
• Return
• Risk                                   
• BENEFIT OF MUTUAL FUND INVESTMENT
• Recent trends in mutual fund industry
• Structure of the Indian mutual fund industry       
• Mutual Fund Companies in India
• Major Mutual Fund Companies in India
• ASSOCIATION OF MUTUAL FUND IN INDIA (AMFI)
• The objectives of AMFI
• Net Asset Value (NAV)
• TYPES OF MUTUAL FUNDS SCHEMES
• Open-end Funds
• Closed-ended Funds
• INVESTMENT OBJECTIVE
• Equity Oriented Schemes
• Debt Based Schemes
• Hybrid Schemes
• Special Schemes
• Tax Saving schemes
• Liquid Income Schemes
• Money Market Schemes
• SNAPSHOT OF MUTUAL FUND SCHEMES
• THE OFFER DOCUMENT
• What is an Offer Document?
• Contents                               
• Regulation and Investors' Rights
• SEBI Guidelines                           
• Where to Obtain the Updated Offer Documents?
• Investor’s rights & Obligations
• Rights - Legal Limitations                   
• Obligations
• CHOOSING A FUND
• Benchmark returns
• Time period
• Market conditions
• Final checklist
• Compare funds that are similar
• HISTORY OF INDIAN MUTUAL FUNDS INDUSTRY
• First Phase – 1964-87
• Second Phase – 1987-1993 (Entry of Public Sector Funds)
• Third Phase – 1993-2003 (Entry of Private Sector Funds)
• Fourth Phase – since February 2003
• BROKERAGE
• Asset Management Business:
• Broking
• Mutual Fund
• Trends
• Nothing Speaks like Money
• Larger than Life
• When do you take a
• this a Sales Call?
• Fund Manager
• Research
• Marketing
• Sales
• Dealing
• Operations
• Technology
• SBI MUTUAL FUNDS
• Introduction
• Company Profile
• Product Profile
• Equity Schemes
• DEBT Schemes
• BALANCED SCHEMES
• SBIMF WAS FOUNDED WITH A VISION   
• Vision
• METHODOLOGY
• Research  Methodology
• SOURCE OF DATA COLLECTION
• Primary data
• Secondary data
• DATA ANALYSIS & INTERPRETATION    
• Interpretation           
• People who invest in mutual fund
• People who do not invest in mutual fund      
• LIMITATION
• RECOMMENDATION
• CONCLUSIONS
• QUESTIONNIRE SURVEY 

Read More

A Study of Awareness and Purchasing Behavior of Customers for Kajaria Ceramics LTD Among the Kolkata Customers

History of ceramic tiles:- Rumors have it that the first clay tiles were produced seven to eight thousand years ago in the area now known as the Holy Land. Many sources independently verify that the actual known history of Tiles (and the known usage of wall and floor tile coverings) can be traced back as far as the fourth Millennium BC (4000 BC) to Egypt. In the early days, the tiles were hand-made, each tile was hand-formed and hand painted, thus each was a work of art in its own right. Ceramic tile was used almost everywhere on walls, floors, ceilings, fireplaces, in murals, and as an exterior cladding on buildings. Today Ceramic tile throughout the world is not hand-made or hand-painted for the most part. Automated manufacturing techniques are used and the human hand does not enter into the picture until it is time to install the tile. They are used in an almost infinite number of ways and you don’t have to consider yourself wealthy to own them. In commercial buildings, where both beauty and durability are considerations, ceramic tiles will be found, particularly in lobby areas and restrooms. In fact most modern houses throughout use Ceramic tiles for their bathrooms and kitchens and in every vital area of the premise. Ceramic tiles are also the choice of industry, where walls and floors must resist chemicals. And the Space Shuttle never leaves without its protective jacket of high tech, heat resistant tile.

Overall picture of the industry:- Ceramic tiles as a product segment have grown to a sizeable chunk today at 340 Millions Square meters production per annum. However, the potential seems to be great, particularly as the housing sector, retail, IT & BPO sectors have been witnessing an unprecedented boom in recent times. The ceramic tiles sector has been clocking a robust growth of 12-15% consistently over the last few years. Today, India figures in the top 5 countries in the world manufacturing ceramic tiles. The key drivers for the ceramic tiles in India are the boom in housing sector coupled by government policies fuelling strong growth in housing sector. The retail boom in the Indian economy has also influenced the demand for higher end products. Overall the bullish growth estimates in the Indian economy has significantly influenced the growth of the Indian Ceramic tile industry. The main product segments are the Wall tile, Floor tile, Vitrified tile and Porcelain tile segments. The market shares are 35%, 53% and 12% respectively for Wall, Floor & Vitrified/Porcelain tiles. The tiles are available in a wide variety of designs, textures and surface effects. They cater to tastes as varied from rustics to contemporary marble designs in super glossy mirror finishes.

Read More

A Report on Analyze the Marketing of Consumer Products both Durable and Non Durable in Rural Areas

Marketing in developing countries like India have often been borrowed from the western world. Concepts like Brand identity, Customer relationship management, 4 Ps of the marketing mix, Consumer behavior process; Segmentation, targeting and positioning etc. have often been lifted straight from the marketing intelligentsia abroad and adopted in Indian conditions, often with minimal success. Reason lies not in the fault of such concepts, but their integration with the Indian ethos and culture.

The rural India offers a tremendous market potential. Nearly two-thirds of all middle-income households in the country are in rural India and represents half of India’s buying potential. Despite, the strong potential the rural markets are by and large less exploited. Consider the market, out of five lakhs villages in India only one lakh have been tapped so far. According to us if the rural market has to be adequately tapped, there has to be a change in the way marketing concepts learnt in B-schools with adequate adoption according to scenarios prevalent in rural India. The paper thereby present the modified version of Philip Kotler’s famous marketing mix consisting of 4Ps. The focus is on its modification and subsequent customization to Indian rural markets perspective. The 4Ps have to be modified to include 1P i.e. Packaging and 1R i.e. Retailer as special focus areas. Further to ensure the sustainability of the marketing mix two Es i.e. Education and Empowerment have to be at the core as they help in generating widespread participation from the rural clientele by enhancing their standard of living. The Products in the rural market should essentially operate at the basic and expected level of product classification. They should essentially meet the basic needs of the consumer and should be a no-frill product, as the consumer would not be valuing much any further addition to the product concept. Companies also face a daunting task in communicating about their products to the consumer due to lack of literacy and failure of traditional media to penetrate in the rural households.

Hence, the advertising mix has to be more towards non-conventional yet effective medium like Puppetry, Folk Theater Song, Wall Painting, Demonstration, Posters, Agricultural Games, NGOs network, etc. Thus overall either the product or communication or preferably both need to be customized to target the rural customer. In terms of physical distribution due to lack of infrastructure the costs are very exorbitant to reach the rural customer. Thus, mediums like rural marketing vehicles and melas and haats provide better opportunities to meet customer needs. Also the existing distribution would need a transformation to achieve the required penetration levels as success of Project Streamline of HLL has shown. Since, the value for money concept is more important rural customers, there has to be an approach of treating customer as budget seeking consumer. Here, fitting the consumer needs into an affordable price point is pursued first and then other features of product are fitted in. Similarly, packaging has to meet customer needs of better brand recall and introducing favorable price points. At the same time the importance of retailer has to be recognized where he is one of the most major influencer is customer’s decision making process. He acts as the friend and guide in this process and hence, needs to be managed effectively through promotion programmes and incentives to promote the brand of a company. In order to bridge the gap between Philip Kotler and countryside Indian what is needed the appreciation of unique features of rural India and thus, responding to them by making adequate improvements in the application of the marketing concepts learnt in the class. For achieving the desired results of capturing the rural customer a comprehensive approach to the traditional marketing concepts has to be taken. This marketing mix has to be responsive to customers needs and fit into his life as a tool of self-enhancement. To be successful the concept of marketing has to be taken in conjunction with its economic, psychological and social implications.

Contents:

EXECUTIVE SUMMARY
RESEARCH METHODOLOGY
REVIEW OF LITERATURE
INTRODUCTION
FINDINGS AND ANALYSIS
CONCLUSIONS
SUGGESTIONS AND RECOMMENDATIONS
APPENDIX
BIBLIOGRAPHY

 

Read More

A Study of Potential Market for Videocon Refrigerator with the help of Structured Questionnaire Method for Dealers and Consumers in Aurangabad

The Videocon Group operates through four key sectors. Consumer durables, Thomson CPT, CRT glass, Oil and Gas. Videocon Appliances Ltd. is enjoying a predominant position in terms of sales and consumer satisfaction in many of our consumer products like color television, Washing machines,, Air conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-brand strategy with the largest sales and service network in India. Refrigerator manufacturing is further supported by inhouse compressor manufacturing technology in Bangalore.
        
The project which was assigned to me was to conduct “the study the potential market of Videocon Refrigerator with the help of structured questionnaire method for dealers and consumers, in Aurangabad.”
        
The purpose of the conduction of this project is to know the sales pattern from the dealers and to know the market potential from the customer’s view. The area of operation is limited to Aurangabad only. The main tool used to carry out this project is structured questionnaire which is part of the opinion survey method. The questionnaire is designed separately for both consumers and dealers. Structured questionnaire is the effective and efficiently used research instrument. It is commonly used primary data collection tool for research purpose.
        
 Objective of my research is to conduct the comparative study of refrigerators available in market and accordingly find out the market position of Videocon. To achieve this objective, opinion survey method is used with the help of questionnaire. To analyze the market position is means to observe the sales of the company product, whether it is declining, stationary or growing. Along with this main objective, other secondary objectives are also get fulfilled. 

Read More

A Project Report on Retail Plan for New Retail Brand in India

Retail means selling goods and services in small quantities directly to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household use.

The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. The major retail players are Pantaloon Retail, Shoppers Stop, Reliance, etc.,

Retailing is one of the biggest sectors and it is witnessing revolution in India. The new entrant in retailing in India signifies the beginning of retail revolution. India's retail market is expected to grow tremendously in next few years. According to AT Kearney, The Windows of Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006. India's retail market is expected to grow tremendously in next few years. India shows US$330 billion retail market that is expected to grow 10% a year, with modern retailing just beginning. India ranks first in 2005.  In fact, in 2005 and 2006, India is the most compelling opportunity for retailers, because now India is in peaking stage.

Sector details
1. Introduction to retail industries.
2. Retail word is derived French word retailer means to cut off a piece.
3. Retailing includes all the activities involved in selling goods or services to the final customer for personnel or non-business use.
4. Supermarket is a retailing of a wide variety of consumer products under one roof, ample stock, stock of several brands & extended business hours.

Contents:Summary
Acknowledgement
Industry Profile
Competition In Retail
Store Study
Store Structure
Vision & Mission
Supply Chain Management
Analysis & Interpretation
Conclusion
Bibliography

 

Read More

A Project Report on Investors Perception Towards Online Trading

“Marketing management 12e-Analysing consumer markets” by Philip Kotler states that perceptions are more important than reality and it affects the consumers actual behaviour.Perception is defined as the process by which an individual selects,organizes,and interprets information inputs to create a meaningful picture of the world.

“Online stock trading in India: An empirical investigation”
In 2007,Nidhi walia and Ravinder kumar’s research report examined the investor’s preference for traditional trading and online trading, investor’s perception on online trading and comparing current usage of online trading and offline trading. This study reveals that out of every 100 investors only 28 trade online, which points out a question as why investors were not able to realize the importance of technology in stock trading.
Online trading has gained momentum from just 0.5% of total traded volumes 5 Years back, which now accounts for 5% of the total trading volume of approximately Rs 14000 Cr on NSE. Over the past 2 years, the value of all trades executed through internet on NSE has grown from less than Rs 100 cr in June 2003 to over Rs 700 Cr in June 2005.
The major findings of the study are that Indian investors are more conservative, they do not change easily and indian traditional traders still choose brokers for trading ,whereas net traders are more comfortable with online trading for its transparency and complete control of the terminal. 

Read More

A project report on investor perception regarding commodity trading

Commodity trading is characterized by high market volatility and risk. Globalization and advances in technology have significantly changed the way trading is done the factors difference prices and the frequency with which prices change has increased exponentially timely access to information and analysis is the only way to succeed in commodity.

COMMODITY

Any product that can be used for commerce or an article of commerce which is traded on an authorized commodity exchange is known as commodity. The article should be movable of value, something which is bought or sold and which is produced or used as the subject or barter or sale. In short commodity includes all kinds of goods. Indian Forward Contracts (Regulation) Act (FCRA), 1952 defines “goods” as “every kind of movable property other than actionable claims, money and securities”.

 In current situation, all goods and products of agricultural (including plantation), mineral and fossil origin are allowed for commodity trading recognized under the FCRA. The national commodity exchanges, recognized by the Central Government, permits commodities which include precious (gold and silver) and non-ferrous metals, cereals and pulses, ginned and un-ginned cotton, oilseeds, oils and oilcakes, raw jute and jute goods, sugar and gur, potatoes and onions, coffee and tea, rubber and spices. Etc.

CONTENTS

Certificate

Preface

Acknowledgement

INTRODUCTION

• Commodity trading

• History of commodity market

• commodity exchanges

• Instruments available for trading

• Rules of commodity trading

REVIEW OF LITERATURE
NEED, SCOPE & OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS & INTERPRETATION
FINDINGS OF THE STUDY
CONCLUSION & RECOMMENDATIONS
BIBLIOGRAPHY
ANNEXURE – I   (Questionnaire) 

Read More

A project on In-Depth Comparative Study of the Customer Preference for Public and Private Owned Bank Loan With Reference to SBI and ICICI Bank in Ahmadabad

My project title is an in-depth comparative study of the customer preference for public and private owned bank loan, with reference to SBI and ICICI bank in Ahmadabad. I have selected this topic because the Indian Banking lending system has grown by leaps and bound in few last years. There are greater number of borrowers. By this study I have find out satisfaction level of customer and also problem faced by them in lending process.
Objectives:

• To analyze the various factors which necessitates the adoption of public or private banks?
• To identify the factors affecting customer to go for a home, car, educational loan in public and private banks.
• To identify the loan process in SBI and ICICI bank.
• To understand the customer satisfaction regarding the process for loan in bank.
• To study factors affecting for home, car, educational loan rates in banks.
• How does floating rates of interest affect normal person.
• Different Installment Plan in these loans

Research methodology:
In research methodology I had taken both primary and secondary data. In primary data I had prepared a questionnaire to understand customer level of satisfaction. In secondary data I had search in companies’ data base its website and various other second hand data available in this universe.

Contents:Executive summary          
Preface          
Introduction          
Floating rate          
Research methodology          
Review literature          
Company profile          
Home loan
SBI home loan
ICICI home loan          
Car loan
SBI car loan
ICICI car loan          
Education loan
SBI education loan
ICICI education loan          
Data analysis and its interpretation          
Result          
Findings and Recommendations          
Summary          
Conclusion          
Bibliography          
Appendices

Read More

A Project Report on Customer Satisfaction at Big Bazaar

The word "Retail" originates from a French-Italian word. Retailer is someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.

Indian retail industry is the largest industry in India, contributing to over 13% of the country's GDP. Organized retail industry in India is expected to rise 35% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns.  It is expected that by 2011-12 modern retail industry in India will be worth US$ 590 billion. It has further been predicted that the retailing industry in India will amount to US$ 833 billion by 2013 and US$ 1.3 trillion by 2018. Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are huge shopping centers, malls and sprawling complexes which offer food, shopping, and entertainment all under the same roof. Indian retail industry is expanding itself most aggressively; as a result a great demand for real estate is being created. Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city.

In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9% annually. The branded food industry is trying to enter the India retail industry and convert Indian consumers to branded food. Since at present 60% of the Indian grocery basket consists of non- branded items. Indian retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort. Indian retailing industry has seen phenomenal growth in the last five years. Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly to the growth of Indian retail sector. The “India Retail Sector Analysis report helps clients to analyze the opportunities and factors critical to the success of retail industry in India.

Indian retail industry is going through a transition phase. Most of the retailing in our country is still in the unorganized sector. The spread out of the retails in US and India shows a wide gap between the two countries. Though retailing in India is undergoing an exponential growth, the road ahead is full of challenges.

Contents
INTRODUCTION          
RESEARCH METHODOLOGY          
REVIEW OF LITERATURE          
PROFILE OF THE COMPANY          
ANALYSIS AND INTERPRETATION OF DATA          
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS          
BIBLIOGRAPHY          
ANNEXURE

 
       

Read More

A Project on Customer Relationship Management in Religare Securities with Special Reference to Equities

Ever since we have attained independence we have been attaining some sort of nourishment in one field or another. Finance is the backbone of every country and India is no exception. Being the country it is have lot of pressure of population and that burden has to be born by the earning population of the country. Indian financial market has been progressing leaps and bounds in last decade or so
World see India as the emerging power of the planet and Indian finance has major role to play in letting the country in this great position. Share market is the breathing zone of Indian financial market. Every Indian company which has some significance with lot of people has been listed in the stock exchange and has been affecting country.
Broking firms play  a major role in the smooth functioning of the Stock Market because investors trade through these broking firms. So because of lots of opportunity in this sector with that is the increasing competition. More and more companies are entering into this sector, so to maintain and acquire the client base it requires good marketing strategies on the companies part.
It must be kept in mind that major share of investors are price sensitive and they decide the investment options and the options to trade trough on the basis of cost effectiveness.

Contents
 
1. Introduction to Brokerage industry
1.1 Primary Market
1.2 Secondary Market
1.3 Evolution of the Indian Brokerage Market
1.4 Development in the Brokerage Industry
1.5 Industry Insight
1.6 Main players in the brokerage industry are

2. Introduction to Religare Enterprise  Limited
2.1Historical Background Of The Group             
2.2 Vision & Mission
2.3Now What Does RELIGARE Mean?
2.4 Key Events and Milestones
2.5Organization Structure
2.6 Central Leadership Team
2.7 Board of Directors - Religare Enterprises Limited
2.8 Addresses
2.9 Religare Global Presence
2.10 Following are the companies Under Religare Enterprise Limited

3. Religare Securities Limited
3.1 Products and services
3.2 Key Executives
3.3 SWOT Analysis Of Religare Securities Ltd

4.FINANCIAL ANALYSIS
4.1Profit and Loss Account
4.2Balance Sheet
4.3 Financial Statement Analysis
4.4 Trend Analysis

 

Read More

A Project Report on Analysis of Cadbury Chocolate in the Market with its Competitors

The Cadbury’s India’s number one chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience.

The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionery and soft drink market Intec UK and becoming a major force in the international market. Cadbury Schweppes today manufactures product in 60 countries and a trade in staggering 120.

This project is a sincere effort to look for the market potential in chocolate and confectionery industry.  A descriptive research procedure had been applied to come to the conclusions of the project. A detailed questionnaire had been prepared and the responses of the concerned people had been collected for the analysis. The project later concluded in recommending the market potential of the chocolate and confectioneries.

TABLE OF CONTENTS
INTRODUCTION
EXECUTIVE SUMMARY
OBJECTIVE OF RESEARCH
RESEARCH METHODOLOGY
ANALYSIS & OBSERVATION
DATA ANALYSIS AND FINDINGS
CONCLUSION
RECOMMENDATIONS
BIBLIOGRAPHY
QUESTIONNAIRE

 

Read More

A Study on Indian Telecom with reference to Bharti Airtel

Airtel is one of India’s leading providers of telecommunication services with a nationwide presence in all the 23 licensed jurisdictions (also known as Telecom Circles). Airtel served an aggregate of 105 million customers as of July 2009; of who 101,650,733 subscribe to our GSM services and 2,619,461 use our Telemedia Services either for voice and/or broadband access delivered through DSL. Airtel is the largest wireless service provider in the country, based on the number of subscribers as of July 2009. Airtel also offer an integrated suite of telecom solutions to enterprise customers, in addition to providing long distance connectivity both nationally and internationally. Airtel have recently forayed into media by launching its DTH and IPTV Services.
All these services are rendered under a unified brand “Airtel”. The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in
India.
Successful businesses have extensive knowledge about their customers and competitors. Getting accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business.
In developing a market plan, your primary functions are to understand the needs and desires of your customer select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware, and ensure product or service delivery.

Read More

A Project Report of Investor Behavior on Stock Market

A brief cursory look of any economy will definitely and easily point out the significant role played by the financial system. As a matter of fact, the financial works as it were or something sort of nucleus. It is a trust that pools the savings, which are then invested in capital market instruments such as share, debentures and other securities. It works in a distinctively different matter as compared to other saving organization such as banks, national savings, post offices, non-banking financial companies etc.
 
Market is full of uncertainty and on the top of that new event is adding up to the fuel. Take the output trend in infrastructure and industry.

The stock market have bid farewell to badla system and have introduced sophisticated finance products and other options of investments that are giving right to the holder to buy or sell units at a predetermined rates.
 
I have made an attempt to evaluate the performance of mutual funds among various categories of investors in different plans and schemes, which are distributed by VICTORIA PORTFOLIO LIMITED AMC.

Contents:PREFACE
ACKNOWLEDGEMENT

CHAPTER -1   
1.0 INTRODUCTION
1.1 Overview of Indian Mutual Fund Industry
1.2 Profile of victory portfolio limited  
1.3 Problems of the Organization
1.4 Competitor’s Information
1.5 SWOT Analysis

CHAPTER –2   
2.0 CONCEPTUAL DISCUSSION
2.1 Theoretical backdrop and Literature Review
2.2  Investors behaviour

CHAPTER –3
3.0 OBJECTIVES AND METHODOLOGY
3.1 Significance of the Study
3.2 Managerial Usefulness of the Study
3.3 Objectives
3.4 Scope of the Study
3.5 Methodology

CHAPTER –4
4.0 DATA ANALYSIS AND INTERPRETATIONS

CHAPTER –5
5.0 FINDINGS AND RECOMMENDATIONS

ANNEXURES
 

Read More